Enjoy Spam free and Easy Navigation with Blekko

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Enjoy Spam free and Easy Navigation with Blekko

• Blekko

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• Major internet search engine use complex
  algorithms to source content from various sites
  on World Wide Web in response to user queries.
  These algorithms are susceptible to manipulation
  by miscreants Webmasters to gain higher ranking
  for their web pages in search engine results page
  (SERP). Blekko is a new age consumer facing
  search engine that through a mix of algorithms
  and human intervention seeks to eliminate the
  scourge of scams from its results.
• In the following paragraphs we will look at how
  SERP works, how they can be manipulated, and the
  steps search engines are taking to prevent these
  sorts of manipulations.

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What is SERP?

• Search engine results page is the result that the
  search engine returns in response to a keyword
  query. The search result displays two kinds of
  listing which are
• Organic SERP listingit is the original listing
  that has been indexed by the search engine
  spider. Search engines return results based on
  the relevance of the keyword using algorithm
  equations.
• Paid SERP listingsit is the sponsored links that
  the search engine display after charging a
  certain fees from website owners. In short, they
  can be called a paid form of advertisement where
  search engines are paid by websites to display
  their pages.

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How can SERP be manipulated?

• As the power of internet grows and it becomes the
  major source of information on a wide variety of
  topics, websites desperately vie for users
  attention and money.
• There are potentially billions of websites today
  crowding the market and making the competition
  intensely tough.
• Some unscrupulous webmasters believe that the end
  justifies the means and resort to a wide variety
  of tricks to induce the search engine to give a
  higher listing to their websites.
• Some major search engine gives preference to
  websites that have a large number of links. A
  method used to determine the relevancy of a
  website has made it easier for tricksters to
  increase their rank by indulging in the buying of
  links.

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• Others form a group and link with each other to
  fool search engines. Major search engines, upon
  catching such sites, demote their rankings or
  take the extreme, but welcome, step of banning
  them all together.
• Page stuffing is another popular means used by
  scammers to deprive the end users from getting
  the maximum from their search query by
  suppressing competition.
• First, they create a website that scores high on
  SERP. Then, they duplicate that page to ensure
  that the duplicate page too will get higher
  ranking and drive out the competition.
• A duplicitous webmaster may create sham websites
  that will do little than redirecting the user to
  particular website or websites that have no
  bearing whatsoever to users original query.

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• Frauds scout the Internet to gather information
  about the trending topics. They add keywords
  related to these topics in their websites. The
  end result is that search engines pick up these
  websites owing to the inclusion of the popular
  keywords.
• Visitors are then subjected to the frustrating
  experience of being directed to sites that have
  no connection whatsoever to the information they
  are seeking.
• Another trick used by fraud webmasters to skew
  results is to stuff their websites with keywords
  that may be invisible to users but are picked up
  by search engine spiders.
• Blekko is a new age search engine that involves
  human experience and expertise in delivering
  results to ensure that their quality does not
  suffer owing to above mentioned manipulative
  techniques.

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• It is a search engine that believes in
  transparency and giving preference to quality
  over quantity. It endeavors to deliver high
  quality, spam free results from the most trusted
  sites.
• In the following section, we will look at some of
  the latest attempts by this consumer facing
  search engine to eliminate the menace of spam and
  manipulation by Black Hat SEO techniques.
• Sometime back, a major search engine, stung by
  the criticism that it is doing little to end the
  menace of spam and low quality results, made some
  changes in its algorithms to push down sites with
  low quality and content in SERP ranking.
• The move, though being long overdue, failed to
  generate enthusiasm among critics who termed it
  as putting new wine in an old bottle.

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• The new age search engine launched in 2010 has
  vowed to take the task of eliminating spam to the
  finish line. The search engine started by banning
  20 sites initially. But as the legendary
  astronomer Neil Armstrong had remarked after
  landing on the moon- it is a small step for man
  but a giant leap for mankind.
• Working the same principle this site engine till
  date has banned more than a million sites that
  failed to pass its strict quality yardstick.

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Conclusion

• Consumers are increasingly fed up of websites
  that use unsavory tactics like keyword stuffing,
  page stuffing, and link buying to increase their
  SERP ranking.
• Users are directed to websites that provide
  worthless or no information. People are lured by
  these sites due to their higher rankings in
  search results and the increased traffic allows
  them to make more money through online ads.
• Blekko is a search engine that delivers quality
  results by looking at the number of topics a
  website covers so as to maintain its reputation
  among users.