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COSTS AND PRODUCTIVITY

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Chapter 5 COSTS AND PRODUCTIVITY 1. Opportunity Costs The correct measure of the costs of any action is what has been given up by taking that action instead of another. – PowerPoint PPT presentation

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Title: COSTS AND PRODUCTIVITY


1
Chapter 5
  • COSTS AND PRODUCTIVITY

2
1. Opportunity Costs
  • The correct measure of the costs of any action is
    what has been given up by taking that action
    instead of another. (Why accounting and law
    professors are paid more)
  • The opportunity cost of any actionconsumption,
    production, leisure, government spendingis the
    value of the next-best alternative lost.
  • Opportunity cost is precisely defined not by any
    alternative but by the next-best alternative.
  • The opportunity cost of any resourceland, labor
    capital, materialsis the payment that that
    resource would receive in its next-best
    alternative use.

3
1.1 Explicit and Implicit Costs
  • When a firm requires resource it makes payments
    for the resources the skilled mechanic gets a
    weekly paycheck etc.
  • An explicit cost (also called an accounting cost)
    is incurred when an actual payment is made for a
    resource.
  • Firms also incur implicit costs in acquiring and
    using resources no actual payments are made no
    money changes hands, but these are real costs to
    the firm.
  • An implicit cost is incurred when an alternative
    is sacrificed by the firm using a resource that
    it owns.

4
1.2 Economic Profits
  • Economic profit equals the firms revenues minus
    its total opportunity costs (explicit plus
    implicit costs).
  • A normal profit is earned when total revenues
    equal total opportunity costs. An economic
    profit is earned when total revenues exceed total
    opportunity costs.

5
2. The Short Run and Long Run
  • The optimal (profit-maximizing) level of output
    depends on how opportunity costs change with the
    level of output.
  • Business firms expand their volume of output by
    hiring or using additional resources.
  • As more resources are employed, the opportunity
    costs of production increase.
  • The opportunity cost of the resources used to
    produce output depend on their prices and their
    productivity.
  • The higher the resource prices, the higher the
    opportunity costs of production.
  • The lower the productivity of resources, the
    higher the opportunity costs of production.

6
2. The Short Run and Long Run cont.
  • Time plays a role in determining resource cost
    some resources can be increased or reduced more
    rapidly than others.
  • Variable inputs increase with output.
  • Fixed inputs cannot be changed in the relevant
    time frame.
  • Economists distinguish between the short run and
    long run when considering the time necessary to
    change input levels.

7
2. The Short Run and Long Run cont.
  • The short run is a period of time too short for
    plant or equipment to be varied.
  • Additional output can be produced only by
    increasing the variable outputs, usually labor
    and material.
  • The long run is a period of time long enough to
    vary all inputs and for firms to enter and leave
    the industry.
  • The long run is not a predetermined amount of
    calendar time a new assembly line may be
    installed in a few weeks.

8
3. Diminishing Returns
  • Ricardo, an English economist (1500s), noted
    that agricultural land was in fixed supply even
    though other factors of production like labor,
    could be increased, there were limits to the
    growth of agricultural output.
  • As more variable inputs were added to the fixed
    amount of input, land, eventually these variable
    inputs would yield smaller and smaller additions
    to output. Why?
  • As the fixed input became overcrowded with
    variable inputs, as more farmhands were added to
    already overcrowded farmland, their extra
    contribution to output would become smaller and
    smaller.

9
3. Diminishing Returns cont.
  • The marginal product (MP) of laboror of any
    variable factoris the increase in output that
    results from increasing the input by one unit.
  • (Labor, output and Marginal product example)
  • The law of diminishing returns states that as
    ever larger inputs of a variable factor are
    combined with fixed inputs, eventually its MP
    will decline.
  • (Why wine is produced almost everywhere)

10
4. Short-Run Costs
  • The behavior of costs in the short run reflects
    the law of diminishing returns.

11
4.1 Fixed and Variable Costs
  • In the short run, some factors (such as plant and
    equipment) are fixed in supply even if the firm
    wanted to increase them, it would not be possible
    in the short run the cost of these fixed factors
    are fixed costs.
  • Fixed costs (FC) do not vary with output
    variable costs (VC) do. Total costs (TC) are
    fixed costs plus variable costs TC FC VC.

12
4.1 Fixed and Variable Costs cont.
  • In the long run, all costs are variable and fixed
    costs are zero. In the short run, some costs are
    fixed.
  • There is no way to change fixed costs fixed
    resources have no alternative use they are fixed
    and cannot be used elsewhere.
  • Output can be expanded only by an increase in
    variable inputs and thus in variable costs.

13
4.2 Marginal and Average Costs
  • Productivity and costs are inversely related.
  • The higher productivity, the lower costs
  • The lower productivity, the higher costs.

14
4.2.1 Marginal costs
  • TC FC VC
  • Since fixed costs are constant, as output
    increases both total costs and variable cost
    increase by the same amount.
  • Marginal costs (MC) is the change in total cost
    (or, equivalently, in variable cost) divided by
    the increase in outputor, alternatively, the
    increase in costs per unit increase and output
    (Q) MC ?TC/?Q ?VC/?Q.

15
4.2.2 Average cost
  • While marginal costs look at the change in costs
    per unit change in output, average costs spread
    total, variable, or fixed costs over the entire
    quantity of output.
  • Average variable cost (AVC) is variable cost
    divided by output.
  • Average fixed cost (AFC) is fixed cost divided by
    output.
  • Average total cost (ATC) is total cost divided by
    output, which also equals the sum of average
    variable cost and average fixed cost.

16
4.3 The Cost Curves
  • FC VC TC (Panel A, Panel B example)
  • FC/Q VC/Q TC/Q
  • AFC AVC ATC
  • The law of diminishing returns dictates that
    marginal costs must eventually rise as output
    expands.
  • Marginal cost equals ATC and AVC at their minimum
    values.

17
5. Long Run Costs
  • In the long run, enterprises do not have any
    fixed costs all costs are available the
    business is free to choose any combination of
    inputs to produce output.
  • Once long run decisions are executed (the company
    completes a new plant), the enterprise again has
    fixed factors and fixed costs.
  • In the long run, enterprises are free to select
    the cost-minimizing level of capital, labor, and
    land inputs their decisions are based on the
    prices the firm must pay for land, labor, and
    capital.

18
5.1 Shift in Cost Curves
  • See Acme Steel example

19
5.2 The Long-Run Cost Curve
  • In the long run, all costs are variable
    therefore, there is no distinction between
    long-run variable costs and long-run total
    coststhere is only long-run average costs.
  • Long-run average cost (LRAC) is the average cost
    for each level of output when all factor inputs
    are variable.
  • In the long-run, the enterprise is free to select
    the most effective combination of factor inputs
    because none of the inputs are fixed the
    long-run cost curve envelops the short-run cost
    curves, forming a long-run curve that touches
    each short-run cost curve at only one point.

20
5.3 Economics and Diseconomies of Scale
  • In the short run, the fact that some factors of
    production are fixed causes the short-run average
    total cost curve to be U-shaped.
  • The law of diminishing returns does not apply to
    the long run because all inputs are variable.
  • Why would long-run average costs (LRAC) first
    decline as output expands and then later increase
    as output expands even further? Firms experience
    first economies of scale, then constant returns
    to scale, and finally diseconomies of scale as
    output expands.

21
5.3.1 Economies of Scale
  • The declining portion of the LRAC curve is due to
    economics of scale.
  • Economies of scale are present when an increase
    in output causes average costs to fall.
  • Workers are able to specialize in various
    activities increase their productivity or
    dexterity through experience, and save time in
    moving from one task to another.

22
5.3.1 Economies of Scale cont.
  • Economics of scale occur because of the greater
    productivity of specialization in any of a
    variety of areas, including technological
    equipment, marketing, research and development,
    and management.
  • As the output of an enterprise increases with all
    inputs variable average costs will decline
    because of the economies of scale associated with
    increased specialization of labor, management,
    plant, and equipment.

23
5.3.2 Constant Returns to Scale
  • Economies of scale will become exhausted at some
    point when expanding output no longer increases
    productivity.
  • Constant returns to scale are present when an
    increase in output does not change average costs
    of production.

24
5.3.3 Diseconomies of Scale
  • As the enterprise continues to expand its output,
    eventually all the economies of large-scale
    production will be exploited and long-run average
    costs will begin to rise.
  • The rise in long-run average costs as output of
    the enterprise expands is the result of
    diseconomies of scale.
  • Diseconomies of scale are present when an
    increase in output causes average costs to
    increase.

25
5.3.3 Diseconomies of Scale cont.
  • Diseconomies of scale can be caused by various
    factors
  • As the firm continues to expand, managers must
    assume additional responsibility, and managerial
    talents are spread so thin that the efficiency of
    management declines.
  • The problem of maintaining communications within
    a large firm grows, and additional rules,
    regulations, and paperwork requirements become
    commonplace.
  • As the output of an enterprise continues to
    increase, average cost will eventually rise
    because of the diseconomies of scale associated
    with the growing problems of managerial control
    and coordination.

26
5.4 Minimum Efficient Scale
  • Firms and industries differ in their patterns of
    LRAC they have different minimum efficient
    scales.
  • The minimum efficient scale is the lowest level
    of output at which long-run average costs are
    minimized.
  • Minimum efficient scale is an important
    determinant of industrial structure.
  • In industries such as restaurants, commercial
    printing, etc., where firms reach their minimum
    efficient scale at low levels of output, the
    industry is populated by a large number of small
    firms.

27
5.4 Minimum Efficient Scale cont.
  • In industries such as automobiles and electricity
    generation, where minimum efficiency scale is not
    reached until there are very high volumes of
    output, the industry is populated by a small
    number of large firms.
  • Minimum efficiency scale, therefore, plays an
    important role in determining the amount of
    competition in the industry.
  • (Airbus versus Boeing example)
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