SaveOurSports

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SaveOurSports

• Chiefs Community Challenge

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SaveOurSports

• Why are we here?
• We all appreciate the Chiefs
• Economically
• 8.4 million impact on community
• 72 employees each game night
• 100,000 fans attracted to downtown Johnstown

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SaveOurSports

• Why are we here?
• We all appreciate the Chiefs
• Economically
• 8.4 million impact on community
• 72 employees each game night
• 100,000 fans attracted to downtown Johnstown
• Socially
• Social tradition in Johnstown
• Game night is the largest grouping of people
  anywhere in the region
• Inspiration to hundreds of youth hockey
  players/families

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SaveOurSports

• Why are we here?
• We all appreciate the Chiefs
• Economically
• 8.4 million impact on community
• 72 employees each game night
• 100,000 fans attracted to downtown Johnstown
• Socially
• Social tradition in Johnstown
• Game night is the largest grouping of people
  anywhere in the region
• Inspiration to hundreds of youth hockey
  players/families
• Quality of Life
• Professional sports is a big attraction for a
  small city

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SaveOurSports

• Why are we here?
• but the future is threatened
• In June 2002, new owners Rich Adams and
  Neil Smith made a public commitment to keep the
  Chiefs in Johnstown

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SaveOurSports

• Why are we here?
• but the future is threatened
• In June 2002, new owners Rich Adams and Neil
  Smith made a public made a commitment to keep the
  Chiefs in Johnstown
• but they they issued this challenge to the
  community
• Average attendance must reach 2,650

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SaveOurSports

• Why are we here?
• How are we doing?
• Year to date attendance is at crisis proportions
  
• 20 lower than goal

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SaveOurSports

• What can we do?
• We could roll over let the Chiefs go without a
  fight
• Just like the Johnnies

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SaveOurSports

• What can we do?
• We could roll over let the Chiefs go without a
  fight
• Just like the Johnnies
• Just like the J Dogs

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SaveOurSports

• What can we do?
• We could roll over let the Chiefs go without a
  fight
• Just like the Johnnies
• Just like the J Dogs
• Just like Promistar

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SaveOurSports

• What can we do?
• We could roll over let the Chiefs go without a
  fight
• Just like the Johnnies
• Just like the J Dogs
• Just like Promistar
• OR

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SaveOurSports

• What can we do?
• The Community will step up like it did
• after the Johnstown Floods
• Not just businesses

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SaveOurSports

• What can we do?
• The Community will step up like it did after the
  Johnstown Floods
• Not just businesses
• Not just Chiefs season ticket holders

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SaveOurSports

• What can we do?
• The Community will step up like it did after the
  Johnstown Floods
• Not just businesses
• Not just Chiefs season ticket holders
• Not just hockey fans, but

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SaveOurSports

• What can we do?
• The Community will step up like it did after the
  Johnstown Floods
• Not just businesses
• Not just Chiefs season ticket holders
• Not just hockey fans, but
• All of us

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SaveOurSports

• What will it take?
• We can match the new owners challenge and hit
  the attendance goal
• 1,000 more fans per game are needed

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SaveOurSports

• How can we make it happen?
• Not with government grants

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SaveOurSports

• How can we make it happen?
• Not with government grants
• Not with private donors

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SaveOurSports

• How can we make it happen?
• Not with government grants
• Not with private donors
• Not with corporate sponsorships, but by a

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SaveOurSports

• How can we make it happen?
• Not with government grants
• Not with private donors
• Not with corporate sponsorships, but by a
• Community Challenge

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SaveOurSports

• Whats the challenge?
• To succeed, it must
• Be an easy-to-communicate sound bite

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SaveOurSports

• Whats the challenge?
• To succeed, it must
• Be an easy-to-communicate sound bite
• Have an easy consumer I Get It

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SaveOurSports

• Whats the challenge?
• To succeed, it must
• Be an easy-to-communicate sound bite
• Have an easy consumer I Get It
• Be a reasonable sacrifice, like.

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SaveOurSports

• Whats the challenge?
• Save the Chiefs
• Take your family to a game this season

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SaveOurSports

• Would the challenge work?
• 1,000 new fans 339 families per game
• 6,422 total families for remainder of season
• Average family in Johnstown MSA 2.95
• 339 families per game is a lot
• but its only one in 10 of all families in the
• Johnstown area
• Total families in Johnstown MSA 63,033
• Doesnt even include families who already visit
  from from Indiana, Seward, Altoona, Bedford, etc.

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SaveOurSports

• How can we make it happen?
• Back up the challenge message with a family
  affordability pitch
• New lower prices just introduced
• 4 for 44
• 4 tickets, 4 hot dogs, 4 drinks, 4 popcorns
• Comparable to Great Cheap Date
• 6 for all seats in Section 6
• 7/5 for all seats on Wednesdays

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SaveOurSports

• How can we make it happen?
• Four Steps
• 1) Kick-off press conference
• Coverage news event not just sports
• 2) Prepare materials to get the word out
• Flyers with the Take the Family
  challenge/price deals
• Posters with same message for businesses/workplac
  es
• 3) Get the word out
• Distribute flyers to the community as widely as
  possible, with a focus on youth hockey,
  workplaces
• Distribute posters to businesses
• 4) Followup press conference prior to 1,000th game

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SaveOurSports

• How can we make it happen?
• Immediate Issues
• 1) Kick-off press conference
• Date/time/location?
• Visuals?
• Participants?
• 2) Prepare materials to get the word out
• Flyers /Posters
• How many?
• Who can design them/print them?
• 3) Get the word out
• Distribute flyers /posters
• Where? Who can help?