Public Relations

1
Public Relations
2
What is PR?

• the practice of managing the communication
  between an organization and its publics
• That, of course, is the PR biz definition

3
History of PR

• Ancient Greeks had a word for it
• Sematikos to signify or to mean
• Its how to get people to believe things and do
  things
• A pretty good definition of public relations
• This approach has been used for thousands of years

4
Ramses at Kadesh
5
Julius Caesar
6
John McCain
7
(No Transcript)
8
Caligula
9
Claudius
10
St. Augustine 394 CE
11
Propaganda

• An invention of the Catholic Church
• 17th Century committee called Congregatio de
  Propaganda Fide
• The Congregation for Propagating the Faith

12
Thomas Paine and The American Crisis
13
Benjamin Franklin
14
Franklin in France
15
Negative effects of PR

• 1720 the South Seas Bubble
• 1720 the Mississippi Company

16
P.T. Barnum
17
Jumbo
18
Tom Thumb
19
William Seward
20
Ivy Lee
21
John D. Rockefeller
22
Andrew Carnegie
23
Lees PR Principles

• 1. Tell the truth
• 2. Provide accurate facts
• 3. The public relations director must have access
  to top management and must be able to influence
  decisions

24
Lees definition of PR

• Public relations means the actual relationship of
  the company to the people and that relationship
  involves more than talk. The company must act by
  performing good deeds.

25
Edward Bernays
26
Bernays Crystallizing Public Opinion

• To interpret the client to the public, which
  means promoting the client
• To interpret the public to the client, which
  means operating the company in such a way as to
  gain the approval of the public

27
Other Bernays concepts

• 1. Public relations is a public service
• 2. Public relations should promote new ideas and
  progress
• 3. Public relations should build a public
  conscience

28
How PR is different from advertising

• Advertising is the nonpersonal communication of
  information usually paid for and usually
  persuasive in nature about products, services or
  ideas by identified sponsors through the various
  media.
• PR is also the nonpersonal communication of
  information

29
nonpersonal communication of information

• PR is also the nonpersonal communication of
  information
• That information is slanted in favor of the
  client, just like advertising
• However, unlike advertising the information
  doesnt necessarily have to be substantiated

30
usually paid for

• Advertising must pay for its placement in the
  media
• PR does its best not to pay for placement
• Writes news articles and feature stories called
  news releases promoting the client and tries to
  get them published
• Puts on staged publicity events in hopes the
  media will cover them

31
about products, services or ideas

• PR can be about products, services or ideas
• Can also be about companies or people
• Entertainers
• Politicians
• Wanna bes

32
Suleman and Gosselin
33
(No Transcript)
34
identified sponsors

• Advertising has to identify the sponsor
• PR tries to avoid identifying whos paying for
  the output
• Leave it out
• Disguise it

35
Crisis Management
36
Exxon Valdez
37
(No Transcript)
38
(No Transcript)
39
(No Transcript)
40
(No Transcript)
41
(No Transcript)