The Benefits of Strategic Partnership

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The Benefits of Strategic Partnership
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Strategic Partnerships

• What does working in partnership mean?
• Is it any different from what weve been doing in
  the past?

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What is a partnership?

• A partnership is
• A voluntary/contractual arrangement
• working cooperatively
• shared or compatible objectives
• shared authority, responsibility and management
  for partnered project
• joint investment of resources (time, work,
  funding, material, expertise, information)
• shared liability or risk-taking
• mutual benefits (win-win situations)

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Who are Your partners?

• Private sector organizations
• non-governmental organizations
• client groups
• provincial/territorial/municipal governments/
  other Government departments and/or agencies

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Benefits of Partnerships

• Pooling of resources
• improved management and understanding of clients
• greater operational flexibility
• integrated delivery - coordinated efforts
• Generate Sales for your business Web site
• Generate Traffic and prospects for your site

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What Are the Benefits For Partners?

• Develop a wider base of support
• access to additional financial human resources
• access to a greater area of expertise
• learn more about their target market / specific
  groups
• enhance corporate image and reputation
• Better market positioning by
• power of association

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Risks of Partnerships

• Reduced flexibility in decision-making
• loss of control - potential liability, financial
  risk
• blurring of accountability

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Challenges

• more coordination
• more extensive consultation
• communications
• managing risks and maximizing benefits

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Possible risks in partnerships

• real or perceived conflicts of interest or public
  embarrassment
• credibility and image
• contradicting messages

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How do you find partners?

• companies approach you
• you seek partners
• a current partner may bring in other(s)
• Query the search engines under your industry,
  product type, area of expertise etc
• Trade shows, conferences and exhibitions
• Journals, magazines, Chamber of commerce

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Choosing the Right Partner

• Work with firms that help increase awareness and
  change attitudes and behaviour with respect to
  the identified goals of your organisation
• avoid partnering with companies whose reputations
  / products / services contradict your messages or
  the impact youve achieved over the years

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Evaluation

• partnerships are closely monitored from
  development through execution
• key indicators of success - distribution, reach,
  funds raised, and feedback (informal and formal)
• contractual arrangements developed to ensure that
  your corporate objectives (and accountabilities)
  are met

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Reasons to join

• To get FREE marketing content
• To get free downloads
• To get discounts on our services
• To get access to our resource centre

Many other Power points in this series in the
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