Edward Herzstock-Deploying Strategic partnerships to grow your business

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Deploying Strategic partnerships to grow your
business
Edward Herzstock
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Strategic alliances have always existed
throughout human history. From the political to
the personal, and, of course, from business to
business. Partnerships are now more than ever a
necessary part of doing business. Whether it's
through sponsorships, co-branded products.
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What are the benefits of small business
collaborations?
Strategic partnerships can help fledgling
startups or even established businesses looking
to expand. Here are a few benefits to consider
when collaborating with another brand or business.
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Find new customers
It can be difficult for small businesses to
expandtheir customer base. You must identify
ideal customers, build credibility, and
demonstrate value over competitors. But what if
you could do all of that at the same
time?Partnerships provide you with direct access
to a pre-existing customer base.
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Share your resources and knowledge
You'd probably outsource or hire an expert to
handle areas of your business where you don't
have experience, right? Partnerships with other
businesses, on the other hand. It's a low-cost
way to investigate new opportunities without
risking failure due to a lack of experience or
resources- Edward J. Herzstock.
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Improve your reputation
By collaborating with other brands, you
essentially give them your stamp of approval. You
vouch for their mission, products, and actions to
your customers, employees, and suppliers.This can
be an excellent opportunity to raise awareness
and establish a positive reputation for your
company-Edward Herzstock.
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