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Chapter 5 Ethics & Social Responsibility Group 2 Hazel G. De Mesa Gregorio M. Cudiamat Fritzie P. Tangkia-Fabricante Christopher L. De Jesus Ma. Dolorosa E. Ferrer – PowerPoint PPT presentation

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Title: Chapter 6 Managing Small Business Start-ups


1
Chapter 5Ethics Social Responsibility
Group 2 Hazel G. De Mesa Gregorio M.
Cudiamat Fritzie P. Tangkia-Fabricante Christopher
L. De Jesus Ma. Dolorosa E. Ferrer
2
Learning Objectives
  • Define Ethics and explain how ethical behavior
    relates to behavior governed by law and free
    choice.
  • Explain the Utilitarian, Individualism,
    Moral-Rights Justice approaches for Evaluating
    Ethical Behavior.
  • Describe How both individual and organizational
    factors shape ethical decision making.
  • Define Corporate Social Responsibility and how to
    evaluate it along economic, legal, ethical
    discretionary criteria.
  • Describe four (4) organizational approaches to
    environmental responsibility and explain the
    philosophy of sustainability
  • Discuss how ethical organizations are created
    through ethical leadership and organizational
    structures and systems.
  • Identify important stakeholders for an
    organization and discuss how managers balance the
    interests of various stakeholders.
  • CASE

3
Introduction
  • In this topic Discuss fundamental approaches
    that help managers think through ethical issues
    and by way of understanding the approaches will
    help managers build a solid foundation on which
    to base future decision making.

4
Ethics
  • code of moral principles and values that governs
    behaviors of a person or group with respect to
    what is right or wrong
  • sets standards as to what is good or bad in
    conduct and decision making
  • deals with internal values that are part of
    corporate culture and shapes decisions concerning
    social responsibility with respect to the
    external environment

5
Three Domains of Human Action
6
Domain of Codified Law(Legal Standard)
  • values standards are written into the legal
    system enforceable in the courts
  • set of rules by lawmakers being followed

Domain of Ethics(Social Standard)
  • No specific laws but have standards of conduct
    based on shared principles and values about moral
    conduct that guide an individual or company

Domain of Free choice(Personal Standard)
  • Pertains to behavior about which the law is
    disregarded and individual/organization has
    complete liberty or freedom

7
Ethical Dilemma
  • Disagreements about proper behavior.
  • Concerns right or wrong values when values are in
    conflict
  • Right or wrong cannot be clearly identified
  • A situation that arises when all alternative
    choices or behaviors are deemed undesirable
    because of potentially negative consequences,
    making it difficult to distinguish right from
    wrong
  • Involve a conflict between the needs the
    individual versus the organization or the
    organization versus society as a whole
  • Example Should a company implement mandatory
    alcohol drug testing for employees which may
    benefit organization but reduce individual
    freedom of employees?

8
Moral Agent
  • the individual who must make an ethical choice in
    an organization

Manager
  • faced with tough ethical choices. Decision making
    is based on norms and values as guide.

9
  • Different Approaches to describe values for
    guiding ethical decision making

10
1. Utilitarian Approach
  • moral behavior produces the greatest good for the
    greatest number.
  • each alternative is considered and the one that
    optimizes the satisfaction for the greatest
    number of people is selected.

Example
  • An engineer for a residential subdivision was
    instructed by the VP for Finance to cut down the
    cost of a proposed retaining wall by using
    ordinary concrete hollow blocks in some portions
    of the wall. The engineer knows that if he would
    follow the VPs instructions, the integrity of
    the entire retaining wall will be affected, which
    may or may not result to the collapse of certain
    portions of the wall. The VP told the engineer
    that if he will not change the plan, the company
    will spend an additional P3 Million. This would
    mean higher cost of development, which will be
    passed on the lot buyers. Higher price of lots
    per square meter would adversely affect sales,
    which in turn, would mean lower sales revenue for
    the Company for the said year. The VP likewise
    reminded the engineer that should the Company
    fail to meet the sales target for that project,
    the employees, including the engineer, should not
    expect any bonus.
  • If the engineer were to use the utilitarian
    approach, he may be able to justify his decision
    to follow the instructions of the VP. Lower cost
    of development would mean lower sales price for
    the lot buyers. Further, if the sales target
    would be met because of the low selling price of
    the lots, the employees of the Company would
    benefit because they would receive a bonus for
    that year.  Hence, more people will be benefited
    by following the VPs instructions.

11
2. Individual Approach
  • contends that an act is moral when they promote
    the individuals best long-term interests, which
    ultimately leads to a greater good
  • Individual Self-direction is paramount
  • Individuals calculate the best long-term
    advantage to themselves as a measure of a
    decisions goodness
  • Individualism ultimately leads to behavior
    towards others that fits standards of behavior
    people want toward themselves.
  • Can be described like Domain of free choice

12
Example
  • Should an executive secretary report his boss, an
    EVP, for bringing home a brand new company
    desktop computer for the personal use of the
    EVPs daughter? The EVP says that his daughters
    computer bogged down and she will just be using
    it for a week. The computer was bought by the
    Company for an employee who happens to be on
    leave at that time, and hence, nobody would be
    deprived of the use of the computer.
  • If the secretary were to use the individualism
    approach, she may just decide to keep the
    incident to herself and retain the trust and
    confidence of her boss.

13
3. Moral Rights Approach
  • The ethical concept that moral decisions are
    those that best maintain the rights of those
    people affected by them
  • Asserts that human beings have fundamental rights
    and liberties that cannot be taken away by an
    individuals decision

14
Moral Rights to Consider
  • right of free consent- Individuals consent is
    treated
  • right to privacy- individuals have rights to
    their own private life
  • right of freedom of conscience- Individuals may
    refrain from carrying out any
  • right of free speech- truthful criticism of the
    ethics or legality of actions of others
  • right to due process
  • right to life safety- Individuals have a right
    to live out of danger and away from hazards.

15
Example
  • As a manager, we should avoid to interfere with
    the basic rights of others.
  • A staff should be given a healthy work
    environment especially during work hours.
  • A staff being accused of stealing office property
    should still be given due process in
    investigating the accusation before any sanction
    will be given.

16
4. Justice Approach
  • Holds that moral decisions must be based on
    standards of equity, fairness and impartiality

Types
  • Distributive justice- requires different
    treatment of people not be based on arbitrary
    characteristics. Amount of treatment as same
    level of responsibilities
  • Procedural Justice- requires that rules be
    administered fairly and impartially enforced
  • Compensatory justice- individual should be
    compensated for the cost of their injuries by the
    party responsible also, individuals should not
    be held responsible for matters over which the
    have no control.

Example
  • Senior agents have longer contract term of 5
    months but with bigger quota of 30M and bigger
    allowance of 12,000 pesos per month than
    Regular agents who has only 3 months contract
    term and quota of 12M and has 8,000 pesos
    allowance per month.

17
FACTORS AFFECTING ETHICAL CHOICES
  • Ethical or unethical business practices usually
    reflect the values, attitudes, beliefs behavior
    patterns of the organizational culture

MANAGER THE ORGANIZATION
  • Manager- bring specific personality and
    behavioral traits to the job. His/ her value
    system is shaped by personal needs, family
    influence religious background

18
Three Levels of Personal Moral Development
LEVEL 3 Post Conventional Follows
self-chosen principles of justice right. Aware
that people hold different values seeks
creative solutions to ethical dilemmas.Balances
concern for individual w/ concern for common
good.
LEVEL 2 Conventional Lives up to expectations of
others. Fulfills duties obligations of social
system. Upholds laws.
LEVEL 1 Preconventional Follow rules to avoid
punishment. Acts in own interest. Obedience for
its own sake
Leadership style Autocratic/coercive
Guiding/encouraging, Transforming, or
team oriented servant
leadership Employee Behavior Task
Accomplishment Work group
collaboration Empowered employees, full
participation
19
ORGANIZATION
  • Values adopted within the organization are highly
    important especially in making ethical choices

20
In the chapter, Exhibit 5.4 shows Questions for
analyzing a companys Cultural Impact on Ethics
  • Identify the organizations heroes. What values
    do they represent? Given an ambiguous ethical
    dilemma, what decision would they make and why?
  • What are some important organizational rituals?
    How do they encourage or discourage ethical
    behavior? Who gets the awards, people of
    integrity or individuals who use unethical
    methods to attain success?
  • What are the ethical messages sent to new
    entrants into the organization- must they obey
    authority at all costs, or is questioning
    authority acceptable or even desirable?
  • Does analysis of organizational stories and myths
    reveal individuals who stand up for whats right,
    or is conformity the valued characteristic? Do
    people get fired or promoted in these stories?
  • Does language exist for discussing ethical
    concerns? Is this language routinely incorporated
    and encouraged in business decision making?
  • What informal socialization processes exist, and
    what norms for ethical/ unethical behavior do
    they promote?

21
Corporate Social Responsibility
  • Managements obligation to make choices and take
    actions that will contribute to the welfare and
    interests of society as well as the organization
  • Has become an important topic on the corporate
    agenda because of corporate scandals, concerns
    about globalization and a growing mistrust of
    business

Philippine Scenario
  • The League of Corporate Foundations (LCF) is a
    membership association of over 70 operating and
    grant-making corporate foundations and
    corporations, seeking to provide business
    solutions to social problems in the Philippines
    through Corporate Social Responsibility (CSR).
    For more information on the Philippine companies
    that are members of LCF, please go to
    http//lcf.org.ph.
  • One of the companies that take corporate
    citizenship and social responsibility seriously
    is Petron Philippines. For more information on
    Petrons CSR Programs, please go to
    http//petron.com/socres.asp.

22
CSR A Difficult Concept to Grasp. Why?
  • Different people have different beliefs as to
    which actions improve societys welfare.
  • Covers a range of issues, many of which are vague
    with respect to right or wrong. (Example,
    companies declaring bankruptcy which is
    perfectly legal to avoid financial obligations
    to labor unions and suppliers).
  • Managers must answer the question Responsibility
    to whom?

23
ORGANIZATIONAL STAKEHOLDERS
  • From a CSR perspective, organizations view the
    internal and external environment as a variety of
    stakeholders.
  • Socially responsible organizations consider the
    effects of their actions on all stakeholder
    groups and may also invest in a number of
    philanthropic causes that benefit stakeholders.

24
A stakeholder is any group within or outside the
organization that has a stake in the
organizations performance.
  • Each stakeholder has a different criterion of
    responsiveness because it has a different
    interest in the organization.
  • For example, Walmarts aggressive bargaining
    tactics with its suppliers to provide low prices
    for its customers benefit the consumers, a
    stakeholder. Some argue that such behavior is
    socially irresponsible because it forces US
    manufacturers to lay-off employees and outsource
    from low-wage countries.

25
  • The organizations performance affects
    stakeholders but stakeholders can also affect the
    organizations performance and success.

26
The Monsanto Case
  • Most organizations are similarly influenced by a
    variety of stakeholder groups.

27
Primary Stakeholders
  • without them, the organization cannot survive
    when any primary stakeholder group becomes
    seriously dissatisfied, the organizations
    viability is threatened
  • examples are investors and shareholders,
    employees, customers and suppliers
  • investors, shareholders and suppliers are served
    by managerial efficiency the use of resources
    to achieve profits
  • employees expect work satisfaction, pay and good
    supervision
  • customers are concerned with the quality, safety,
    and availability of goods and services

28
Other Important Stakeholders
  • Government most corporations exist only under
    the proper charter and license within the limits
    of safety laws, environmental protection
    requirements, and other laws and regulations
    issued by the government
  • Community includes the local government, the
    natural and physical environments and the quality
    of life provided for residents today,
    environmental responsibility has become a primary
    issue
  • Special Interest Groups include trade
    associations, political action committees,
    professional associations and consumerists

29
THE ETHICS OF SUSTAINABILITY AND THE NATURAL
ENVIRONMENT
Activist Approach Sustainability
Actively conserve the environment
  • The model Shades of Green is used to evaluate a
    companys commitment to environmental
    responsibility.

Stakeholder Approach Address multiple stakeholder
concerns
Market Approach Respond to customers
Legal Approach Satisfy legal requirements
regarding environmental conservation
30
It has 4 approaches/levels
  • Legal Approach (the lowest level) the
    organization does just what is necessary to
    satisfy legal requirements.
  • Market Approach (the next step) there is a
    growing awareness of and sensitivity to
    environment concerns, primarily to satisfy
    customers
  • Stakeholder Approach (a further step) companies
    attempt to answer the environmental concerns of
    various stakeholder groups, the local community,
    business partners and special interest groups
  • Activist Approach (the highest level)
    organizations actively search for ways to
    conserve the earths resources

31
  • Sustainability or Sustainable Development
    refers to economic development that generates
    wealth and meets the needs of the current
    generation while saving the environment so future
    generations can meet their needs as well.
  • ISO 14001 is an international environment
    management system that aims to boost the
    sustainability agenda. To become ISO 14001
    compliance, firms develop policies, procedures
    and systems that will continually reduce the
    organizations impact on the natural environment.

32
Sustainable Development in Shell
  • For oil giant Shell, contributing to sustainable
    development means helping meet the worlds
    growing energy needs in economically,
    environmentally and socially responsible ways. In
    short, helping secure a responsible energy
    future. For more information on this, please
    click http//sustainabilityreport.shell.com/2007.

33
CRITERIA OF CORPORATE SOCIAL PERFORMANCE
  • Total corporate social responsibility can be
    subdivided into 4 primary criteria.

34
Economic Responsibilities be profitable
  • The business institution, being the basic
    economic unit of society, has the responsibility
    (a) to produce the goods and services that
    society wants and (b) to maximize profits for its
    owners and shareholders.

35
Economic Responsibilities be profitable
  • Under the profit-maximizing view, the corporation
    should be operated on a profit-oriented basis,
    with its sole mission to increase its profits as
    long as it stays within the rules of the game.

36
Economic Responsibilities be profitable
  • The long-term pursuit of profits necessitates
    being a good corporate citizen.
  • The purely profit maximizing view is no longer
    considered an adequate criterion of performance.

37
Legal Responsibilities obey the law
  • Businesses are expected to perform their economic
    goals within the legal framework.
  • In the Philippines, corporations have to comply
    with national laws, the rules and regulations
    issued by various government agencies like PSE,
    SEC, BIR, etc.

38
Ethical Responsibilities be ethical, do what is
right, avoid harm.
  • Include behaviors that are not necessarily
    codified into law and may not serve the
    corporations direct economic interests.
  • To be ethical, decision-makers should act with
    equity, fairness and impartiality, respect the
    rights of individuals, and provide different
    treatment of individuals only when relevant to
    the organizations goals and tasks.

39
Ethical Responsibilities be ethical, do what is
right, avoid harm.
  • Unethical behavior occurs when decisions enable
    an individual or company to gain at the expense
    of other people or society as a whole.

40
Discretionary responsibilities contribute to
the community and quality of life.
  • Organizations responsibilities that are voluntary
    and guided by the organizations desire to make
    social contributions not mandated by economics,
    law or ethics
  • This is the highest criterion of social
    responsibility because it goes beyond societal
    expectations to contribute to the communitys
    welfare.

41
MANAGING COMPANY ETHICSAND SOCIAL RESPONSIBILITY
  • Management is responsible for creating and
    sustaining conditions in which people are likely
    to behave themselves.
  • Ethical business practices depend on individual
    managers as well as the organizations values,
    policies and practices.

42
3 PILLARS OF AN ETHICAL ORGANIZATION
43
Ethical Individual
  • Managers who are ethical possess honesty and
    integrity, which is reflected in their behavior
    and decisions.
  • Ethical managers must also encourage the moral
    development of others.

44
Ethical Leadership
  • If people dont hear about ethical values from
    top leaders, they get the idea that ethics is not
    important in the organization.
  • Relevant site
  • http//www.manilatimes.net/national/2007/mar/05/ye
    hey/business/20070305bus9.html

45
Ethical Leadership
  • Lower level managers and first line supervisors
    are more important as role models for ethical
    behavior because they are leaders employees see
    and work with on a daily basis.
  • Using performance reviews and rewards effectively
    is a powerful way for managers to signal that
    ethics counts.

46
Organizational Structures and Systems
  • Refer to the set of tools that managers use to
    shape values and promote ethical behavior.
  • Three of these tools are

47
Code of Ethics
  • is a formal statement of the companys values
    concerning ethics and social issues it
    communicates to employees what the company stands
    for. It states the values or behaviors expected
    and those that will not be tolerated, backed up
    by management action.

48
PLDTs Code of Ethics
  • On March 30, 2004, the Board of Directors of PLDT
    approved and adopted its Code of Business Conduct
    and Ethics (the Code of Ethics) that sets out
    its business principles and standards of behavior
    and business relationships.
  • It is PLDTs declared objective that all its
    actions and those of its directors, officers and
    employees must, at all times, be consistent with
    the principles of accountability, integrity,
    fairness and transparency.

49
PLDTs Code of Ethics provides standards to
foster honest and ethical behavior including the
following
  • Compliance with applicable laws, rules and
    regulations
  • Ethical handling of conflicts of interest,
    corporate opportunities and confidential
    information
  • Protection and proper use of our assets
  • Fair dealing with our employees, customers,
    service providers, suppliers and competitors

50
PLDTs Code of Ethics provides standards to
foster honest and ethical behavior including the
following
  • Compliance with our reporting and disclosure
    obligations to the relevant regulators and the
    investors
  • Compliance with our disclosure and financial
    reporting controls and procedures
  • Assessment and management of risks involved in
    our business endeavours and
  • Adoption of international best practices of good
    corporate governance in the conduct of our
    business.
  • For more information, please go to
    http//www.pldt.com.ph/about-ethics.htm.

51
  • Principle-based statements are designed to affect
    corporate culture they define fundamental values
    and contain general language about company
    responsibilities, quality of products and
    treatments of employees.
  • Policy-based statements outline the procedures to
    be used in specific ethical situations like
    marketing practices, conflicts of interest,
    observance of laws, proprietary information, and
    political gifts.

52
  • Ayala Corporation has a Policy on Conflict of
    Interest, which is incorporated in its Manual of
    Corporate Governance. It defines conflict of
    interest and outlines the procedure to be
    followed in there is an actual or potential
    conflict of interest on the part of directors.
    For more information on this, please click
    http//www.ayala.com.ph/corpgov/policyconflict/asp
    .
  • Ethical Structures represent the various systems,
    positions and programs a company can undertake to
    implement ethical behavior.
  • An ethics committee provides rulings on
    questionable ethical issues and assumes
    responsibility for disciplining wrongdoers. A
    chief ethics officer oversees all aspects of
    ethics and legal compliance.

53
  • In the Philippines, the Securities and Exchange
    Commission requires certain companies
    (publicly-listed companies and those which
    require secondary licenses like banks, pre-need
    companies, investment houses, etc.) to have
    certified compliance officers to ensure that
    corporate governance principles and practices are
    observed and laws are complied with.
  • An ethics training program helps employees deal
    with ethical questions and translate the values
    stated in a code of ethics into everyday behavior.
  • However, it is not enough to have an impressive
    ethics program. The ethics program must be
    merged with day-to-day operations, encouraging
    ethical decisions throughout the company.

54
  • Mechanisms for Supporting Whistle Blowers
    Employee disclosure of illegal, immoral or
    illegitimate practices on the employers part is
    called whistle-blowing.
  • Without effective protective measures, whistle
    blowers suffer. To maintain high ethical
    standards, organizations need people who are
    willing to point out wrongdoing.

55
  • According to Grant Thorntons International
    Business Report 2008, two of every three local
    privately held businesses in the Philippines have
    a support system for whistleblowers to help
    detect not only business fraud but also
    violations of company regulations by employees.
  • The IBR 2008, which covers 78,000 businesses in
    34 countries and territories, also showed that
    the Philippines ranked fifth in terms of support
    for whistleblowers. (Taken from the Philippine
    Daily Inquirer, 27 May 2008).
  • For more info, please log on to
    http//business.inquirer.net/money/breakingnews/vi
    ew/20080527-139026/Philippines-a-good-place-for-wh
    istleblowers-study-says.

56
ETHICAL CHALLENGES IN TURBULENT TIMES
  • When organizations operate in
  • Highly competitive industries
  • Rapidly changing markets
  • Complex cultural and social environments
  • A strong corporate culture that emphasizes
    ethical behavior becomes even more important
    because - it guides people to do the right thing
    even in the face of confusion and change.

57
ECONOMIC PERFORMANCE
  • Will good citizenship hurt performance?
  • A recent study of the financial performance of
    large US Corporations considered as best
    corporate citizens found that they enjoy both
    superior reputations and superior financial
    performances.
  • One survey found that 70 of global CEOs believe
    corporate social responsibility is vital to their
    companies profitability.
  • People prefer to work for companies that
    demonstrate a high level of ethics and social
    responsibility these organizations can attract
    and retain high quality employees.
  • A study likewise showed that all things being
    equal, 2/3 of customers say they would switch
    brands to do business with a company that is
    ethical and socially responsible.

58
The Case of Empress Luxury Lines
  • Brief Statement of Facts1
  • Empress Luxury Lines had been experiencing
    sagging earnings since 2001. Bookings went down
    while fuel costs kept on increasing.
  • Antonio, an employee of Empress, had been
    requesting for a computer system upgrade ever
    since hed taken the job two years ago.
  • Kevin, a probationary computer technician,
    informed Antonio about the formers meeting with
    Phil, the supervisor of Kevin.
  • The night before Kevins meeting with Phil,
    EMPRESSs computer system had been hit by a power
    surge during a thunderstorm.
  • Phil instructed Kevin to check out the damage on
    EMPRESSs computer system and was asked to report
    directly to Phil.
  • Kevin reported to Phil that the damaged
    underground wires and computer circuits could be
    repaired at a cost of 15,000.

59
  • Brief Statement of Facts1
  • After calling EMPRESSs CFO, Phil instructed
    Kevin to dig up all the underground wires and
    cables and haul them off before the insurance
    adjustor appeared. This would mean that the
    damage would go up to about 500,000, an amount
    that would cover the costs of a computer system
    upgrade.
  • Kevin refused to follow Phils instructions.
  • Matt, another EMPRESS employee, did the job of
    digging and the hauling of the underground wires.
  • Since taking the job, Antonio heard rumors that
    EMPRESS had successfully defrauded insurance
    companies before.
  • No confidential mechanism is in place for
    employees to report wrongdoing internally and no
    protections were available for whistle blowers.
  • 1 The entire text of the case is found on
    pages 167-168 of the textbook.

60
  • Question No. 1
  • When determining what his obligations are to his
    subordinate, Kevin, what decision would Antonio
    most likely reach if he applied the utilitarian
    approach to decision making? What conclusions
    would probably result if he employed the
    individualism approach?
  • A) Ethical Dilemma
  • Should Antonio value integrity and honesty in his
    own and his subordinates professional lives or
    should he value his work and security of tenure
    at Empress?
  • B) Options
  • With respect to determining what Antonios
    obligations are to Kevin, Antonio may choose to
  • i. advise Kevin that he will not interfere in
    this case and that he is leaving it to Kevin to
    decide on what the latter should do
  • ii. advise Kevin that both of them would bring
    the matter to the attention of the proper
    corporate officer/s of Empress (other and higher
    than the CFO) or
  • iii. advise Kevin to be silent about the matter
    considering that the Company, as a whole, will
    benefit from the insurance proceeds.

61
  • C) Decision Using the Utilitarian Approach
  • If Antonio were to decide using the utilitarian
    approach, he would advise Kevin to be silent
    about the matter. This decision will be
    beneficial to the most number of concerned
    stakeholders.
  • The utilitarian approach holds that a decision
    maker is expected to consider the effect of each
    alternative decision on all parties concerned and
    select the one that optimizes the satisfaction
    for the greatest number of people.
  • In this case, the stakeholders that will be
    primarily affected by the decision are the
    Company and its shareholders, directors,
    officers, and employees, Kevin and Antonio, and
    the insurance company.
  • Should Kevin maintain his silence, the Company
    would receive the bloated insurance proceeds,
    thereby allowing it to upgrade its computer
    system. The shareholders, directors, officers
    and employees would also benefit from Kevins
    continued silence because the Company would be
    able to improve its system without using
    corporate funds. Hence, the cost of the upgrade
    would not reduce the unrestricted retained
    earnings of the Company, which is the source of
    the dividends to be declared in favor of the
    shareholders. The Company will likewise have
    more funds for the compensation and benefits of
    its directors, officers and employees.

62
  • By keeping silent about the insurance fraud,
    Antonio would not be in danger of losing his job,
    either as a result of being fired or because the
    Company would financially suffer from the
    negative publicity or worse, a suit for insurance
    fraud.
  • Kevin, on the other hand, would have greater
    chances of being regularized because the Company
    officers would realize that while he will not
    perform the act itself, he is nevertheless
    willing to turn a blind eye to certain
    shenanigans.
  • The only stakeholder here which would incur a
    cost is the insurance company. However, from
    Antonios perspective, whatever cost the
    insurance company would incur would be acceptable
    to him because such cost would not directly
    affect him.

63
  • D. Decision Using the Individualism Approach
  • If Antonio were to decide using the
    individualism approach, he would not interfere in
    this case and simply advise Kevin to decide on
    his own.
  • The individualism approach is of the view that
    acts are moral when they promote the individuals
    best long term interests. This approach is
    closest to the domain of free choice.
  • Antonios long term self-interest would be best
    promoted by not interfering in this case. Should
    Kevin decide to report the fraud to the insurance
    companies, then Antonio can honestly say to the
    Empress bosses that he had nothing to do with
    Kevins decision. And should the insurance
    company decide to file a case against Empress and
    its corporate officers for fraud, then Antonio
    would not be implicated in the case because he
    had not advised Kevin to keep silent about the
    insurance fraud.
  • Further, by leaving the decision (on whether or
    not to report the fraud) to Kevin, Antonio has
    adhered to the principle of free choice that
    Kevin be free to choose his own decisions.

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  • Question No. 2
  • Put yourself in Antonios position and decide
    realistically what you would do? Is your
    response at a preconventional, conventional or
    postconventional level of moral development? How
    do you feel about your response?
  • Answer
  • If I were Antonio, the initial step that I would
    take, together with Kevin, is to submit a
    confidential memo addressed to a corporate
    officer higher than the CFO.
  • The CFO is Antonios boss. Hence, it would be
    futile if he were to submit the complaint to the
    person who authorized the fraudulent act.
  • Addressing the issue internally first would be
    better for the Company than going public right
    away. It is possible that the fraudulent act was
    not sanctioned by the other officials of the
    Company and was simply decided upon by a lone
    corporate official the CFO. By reporting the
    matter to the other officers first, Antonio will
    give the Company the chance to correct the
    fraudulent act. And on the assumption that the
    higher officials of the Company did not and would
    not have sanctioned such act (had they known
    beforehand), then Antonio has spared the Company
    from all the negative publicity and lawsuits that
    would possibly result from his act of going
    public right away.

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  • My next step would depend on the action of the
    Company to my confidential memo. Should it
    decide to correct the action of the CFO, impose
    the appropriate sanctions on the erring officers
    and inform the insurance company that the amount
    of damage has been bloated, then I would leave it
    at that.
  • However, should the Company fail or refuse to
    act on my memo, then I would submit a letter to
    the proper government agency outlining the
    insurance fraud committed by Empress. This
    letter-complaint would likewise be signed by
    Kevin, who had personal knowledge of the
    transactions. This way, the proper government
    agency which has jurisdiction over these kinds of
    fraud, would be able to conduct an independent
    investigation.
  • I will not report the fraud to the concerned
    insurance agency because the latter is an
    interested party. It is better to report the
    fraud to an independent body which could do a
    fair and unbiased investigation on the matter.
    This is the least that I can do as an employee of
    Empress.
  • I believe that my decision is at the
    postconventional level of moral development.
    Despite the fact that the fraudulent act is
    sanctioned by a high-ranking official of the
    company who happens to be my boss, I have decided
    to contest his order because I know that said act
    runs counter to the values of honesty and
    integrity. Despite the possibility that I may
    lose my job for being a whistle-blower, I have
    decided to report the matter to the higher-ups
    for appropriate action. More importantly, while
    retaining my sense of honesty and integrity, I
    have acted fairly to my Company by giving the
    latter the chance to correct a fraudulent act.

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  • Question No. 3
  • If Antonio or Kevin were fired because they
    reported EMPRESSs fraud, would they be justified
    in removing all traces of their employment at the
    cruise line from their resumes so they dont have
    to explain to a prospective employer why they
    were fired? Why or why not?
  • Answer
  • No, they are not justified in removing all
    traces of their employment at Empress.
  • Antonio and Kevin owe their prospective
    employers honesty in their dealings. Failure to
    state in their resumes their previous employment
    at Empress is dishonesty by intentional omission.
    It is ironic that after losing their jobs for
    reporting a dishonest and fraudulent act, they
    themselves would likewise do the same thing.
  • Further, nowadays, prospective employers conduct
    background check before hiring employees. In the
    event that their new employers find out that they
    intentionally did not disclose their previous
    employment and termination, this may be
    considered as fraud or analogous to fraud, and
    hence, may be used as a ground for termination.
  • Antonio, who worked for Empress for 2 years,
    would also find it very hard to explain to a
    prospective employer why he has no work for 2
    years.
  • It would be better for Antonio and Kevin to
    state in their resumes that they were once
    employed by Empress. During the interview,
    prospective employers normally ask why they left
    their previous employer. It is during this time
    that Antonio and Kevin can clearly explain the
    reason behind their termination, emphasizing that
    they value honesty and integrity in their
    personal and professional lives.

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Chapter 5Ethics Social Responsibility
Group 2 Hazel G. De Mesa Gregorio M.
Cudiamat Fritzie P. Tangkia-Fabricante Christopher
L. De Jesus Ma. Dolorosa E. Ferrer
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