Business Case for TECHtionaryTM

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Business Case for TECHtionaryTM
Executive Summary TECHtionary is the Worlds
First and Largest animated largest see, not just
read how it works technology intelligence source
of more than 2,700 terms and in-depth tutorials
on the internet, telecommunications, wireless,
computing, power, data communications and
IT-information technology. TECHtionary also
provides tutorial and exam preparation for the
CCNA-Cisco Certified Network Associate,
CCD-Design Associate, CCNP-Network Professional,
CWNA-Wireless Network Administrator and other
certifications. TECHtionary is proposed for use
by channel partners, customers, employees and
other stakeholders such as the press, industry
analysts, and regulatory/legislative bodies (and
others as determined jointly) for a fee to be
determined including but not limited to hosting,
customer assistance, change requests and
modifications as well as advertising placement on
key industry web sites. TECHtionary Corporation
can provide a private label versions of
TECHtionary such as Ciscopedia, Qwestionary,
Sprintionary, Nortelemation as well CD-ROMs
and/or certified onsite classroom. The
ROI-Return On Investment exceeds 100 of the fee
paid based on increased revenue from channel
partner and staff sales, reduced decision-delay
time, reduced waste/confusion and enhanced
customer support. Additional benefits are also
anticipated from improved staff and channel
partner communication, accelerated
training/learning, improved technical support
staff problem-solving capabilities and improved
cross-functional staff communication. See
Exhibit A for a summary of benefits. TECHtionary
is a proven and documented tool to enhance
ROI-Return On Investment byIncreasing
Revenue1 Reduce the sales cycle considerably
key element in the decision-making process
considerably reducing the sales cycle 2
Increase the uptake (amount of sales) call
back ready to buy as they understand what they
are looking for 3 Make better more informed
decisions from making costly and time
consuming mistakes 4 Reduce the up cycle
(speed) learning time for sales staff saves
the learner time and money5 Reduce
tech/customer costs saving us money by
providing what we need to know immediately
Decreasing Expenses1 - Reduce installation
time TECHtionary showed me how to install the
device faster2 Reduce customer support
problem-solving time we could all see it
together3 Reduce wasted truck rolls 4
Improve customer satisfaction I understand
what I bought
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BackgroundCustomers are faced with an array of
increasingly complex technologies such as
IP-VPNs-Internet Protocol Virtual Private
Networks, MPLS-Multi-Protocol Label Switching,
WiFi, WiMAX, VoIP-Voice Over Internet Protocol,
IP-CENTREX, PIM-Protocol Independent Multicasting
(video streaming), to name a few. In addition,
security threats and the need to understand
firewalls, IP-Sec-Security, and NIDs-Network
Intrusion Detection add to the complexity of any
network. Federally-mandated content blocking for
schools are also becoming common place in
business. Channel partners are faced with the
immediate and critical need to understand not
just data but complex data technologies such as
VPNs with video streaming for sales training to
assist customers in designing cost-effective and
scalable systems. New employees, others
changing positions and executives need ways to
understand all the technologies, acronyms and
concepts not to only communicate more effectively
with one another but faster. TECHtionary
bridges the gap between technical and business
decision-makers.Legislators, regulatory
agencies, press, industry and Wall Street
analysts expect more and require more in-depth
explanations of technology in order to make
informed decisions about telecommunications and
IT products/services. That is, business strategy
is being directed by the financial sector with
little or no working knowledge of the
products/services involved.Analysis and
DiscussionIn discussions with customers, they
want to understand how the technology works
before they will buy the product. They also
expressed the need for tools to help them help
others in their organization understand the
technology. For example, school district
IT-Information Technology managers want
information to help the principals and teachers
understand their role in new technology as well
as better ways to explain to School Board members
why the technology is needed. Mortgage company
managers want ways to more effectively compete by
using internet services which link them with
Realtors and buyers. The corporate office of a
express temporary service uses an IP-VPN during
the day for payroll check processing and added
video streaming at night for internally-produced
streaming video for franchise-owned sales
training classes.Channel partners are faced
with increased competition from other service
providers and often lack the resources to train
themselves and their staff. Channel partners
have expressed strong desire for more flexible
training tools that can be used by themselves,
staff, consultants, customers and most
importantly, the customers decision-maker. That
is, the contact person is, in an increasing
number of cases, not the final decision-maker.
Customers seek assistance from consultants,
financial audit committees, industry resources
and external training (seminars, university
classes) to make informed decisions. These
managers then present recommendations to School
Boards, CEO/CFO executives, branch managers and
others. The real decision-makers do not even
know what they need to know to make effective
decisions for their organizations. According to
one customer, My job often requires me to make
decisions in areas where I have no expertise. I
always turn to TECHtionary for a better
understanding of the technology issues we face.
What follows is supporting comments, remarks,
magazine reviews and examples of how TECHtionary
is helping an increasing number of organizations
improve their ROI-return on investment in the
technology they are about to acquire or have
installed.
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• Exhibit A
• TECHtionary Benefits
• More consistent information
• Everyone - staff and customers can see the same
  stories - educate all the stakeholders at the
  same time - staff to decision-maker
• More accurate information
• Less reliance on sales reps knowledge
• Less reliance on waiting on a sales engineer
  schedule
• More information available anytime
• 7 days a week - 24 hours a day - anytime - all
  the time - anywhere (with a CD version)
• More versatile information
• Lots of ways to tell stories - for the CEO, CFO,
  technician, back office, front office, sales,
  support, investors, press
• Horizontal views for products services
• See the world from many points-of-view
• Vertical views - banking, retailing, education,
  transportation,  etc.
• More accessible information
• Existing staff can review
• New staff can get up to speed
• Existing customers can explore-expand
• Customers can share with superiors-colleagues -
  IT can share with decision-makers

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• TECHtionary.com Receives Editor's Choice Award
  for Technical Help
• According to Web Host Magazine Buyer's Guide
  www.webhostmagazine.com Techtionary.com offers
  more than 2,300 animated tutorials and
  definitions on a wide range of computer, internet
  and other technologies. Each animated tutorial
  is quick and to the point, displaying and
  explaining the concepts involved with each
  subject. For their incredible resource,
  Techtionary.com receives an Editors' Choice Award
  for March 2005
• Our Editors' Choice Awards are selected by our
  experienced editorial staff based on the
  following
• - Input from our Independent Review Panel
• - Buyer's Guide Reviews
• - Reader's Choice Reviews
• - Industry Feedback
• - Reader/Customer Feedback
• - Related Chat groups and Forums
• After going through our long list of companies
  this month, I want to congratulate you on your
  selection as an Editors' Choice Award Winner for
  best Technical Help.
• We at TECHtionary.com are thrilled. After
  building the largest animated library on
  technology, people are realizing that not just
  that knowledge is power but understanding
  technology easily and rapidly is the real power,
  noted Thomas B. Cross CEO of TECHtionary.
  Viewers have commented that if a picture is
  worth a 1,000 words, adding animation multiplies
  that many times over. We also add new and
  emerging technologies everyday, something you
  cant do in print, Cross added.

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Here are some recent comments regarding
TECHtionaryTom Cross does some excellent work
at TECHtionary. To further the plug, advertising
on his site or licensing his library are two ways
to support his excellent efforts to educate many
of us on technology via animation and simple to
understand definitions. TMC President
Publisher Rich Tehrani Tom and his
TECHtionary.com team continue to impress us with
both the quality and volume of their tutorials. 
Its incredible that theyve reached the
milestone of 2500 tutorials in such a short
time.  As weve shared the TECHtionary tutorials
with our users, weve gotten consistently
positive feedback about the quality and depth of
the material.  Jeff Ramminger Executive Vice
President KnowledgeStorm.com - the Internet's
most highly trafficked business technology search
siteAs a master agent, my business has evolved
from long distance to now VoIP, SPAM, storage,
web conferencing and other emerging
technologies.  Our product line continues to
expand more rapidly than ever.  TECHtionary.com
continues to add new insights and implications
for technology to keep my staff, 500 agents and
thousands of customers educated and informed on
technology.  TECHtionary.com is the
quintessential source on technology.  Geoffrey
Shepstone President - Telecom Brokerage,
Inc."TECHtionary.com's tutorials provide
concise definitions, illustrated by excellent
graphics for a huge variety of terms of art from
the converged worlds of virtually all
communications mediums.  It is a basic and
essential learning tool both for the newly
initiated and long-time professionals working or
planning to work in the industry."  Barry L.
Hjort - Executive Vice President Colorado
Telecommunications Association"TECHtionary.com
is the 21st Century version of an Oxford or
Webster's for technical terms. TECHtionary.com is
the definitive learning tool for technical terms
whether one is a layperson trying to understand a
complex concept or a techie with a question. 
TECHtionarys visual explanation animated in
Flash is light-years beyond just reading a bunch
of static words and trying to visualize what a
text definition is telling you."  Hal Josephson
CEO - MediaSenseAs technology continues to
rapidly change, it is refreshing to see
TECHtionary.com add content to keep up with the
fast pace.  TECHtionary.com is a powerful tool in
keeping up to date on current technology terms. 
Matt Jolly - Network Engineer Oxford
NetworksWe have found that Techtionary.com is
a great compliment to our on-line tutorials for
salespeople. Its great content and it stays
current.  Our clients love it!  Orrin Broberg
CEO Netintent.com
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Here are some recent comments regarding
TECHtionary"Congratulations on reaching a new
pinnacle in educational excellence. In my
opinion, TECHtionary.com is the most
comprehensive online visual reference-learning
system available.  TECHtionary.com is the
greatest tool I have ever encountered to help us
know more about what we need to know more about .
I am increasingly involved as an expert witness. 
I have used TECHtionary.com to educate my clients
who do not have any idea what the technology is
all about such as VoIP, WiFi and other emerging
technologies such as WiMax.  In a recent case
about a cable cut of an optical fiber, no one
really understood what the issues were all
about.  I recently used TECHtionary.com to bring
the law suit to closure faster saving my client
thousands of dollars in attorneys fees and
lengthy litigation.  In addition, unlike books
and even most web-based systems, there is
something new on TECHtionary.com nearly everyday
and we all need to learn something new
everyday.  Paul C. Daubitz President -
ATI-Telemanagement (past President of the
Society of Telecommunications Consultants)
www.ati-telemgt.comThere are three primary
benefits to TECHtionary 1 - In regard to
customer acquisition, complex concepts like
Simplified Relocation, Outlook Integration, SIP,
VoIP and many others, are made simple and easy to
understand when   TECHtionary VoIP Technology
Sales Animations are utilized. These animations
reduce the number of days in the evaluation
process and dramatically reduce the effort needed
to produce sales.  In addition, we have found
that happy customers are more likely to refer us
to other businesses and provide sales for us.  In
addition, as a Master Channel Partner,
TECHtionary User guide and installation
animations provide the means to train agents
rapidly and easily.  2 - In regard to the
enormous costs associated with customer support,
its not the 1st call or even the 2nd call that
causes support costs to skyrocket. It is the
continuous changes in customer staff turnover,
new-hires and increasingly non-English speaking
employees that break-the-bank. Supporting all
these types of customers rapidly evaporates
profit.  The TECHtionary Phoneset installation
animations you have done on Cisco, ShoreTel, NEC,
Polycomm and others save enormous amounts of time
because support calls dont come in
one-at-a-time. We get large bursts of support
calls forcing too many callers to end up in the
queue with long wait times or leaving voice
mail.  The TECHtionary Phoneset animations
provide a pictionary approach to many common
support questions for customers who speak any
language.  This reduces the number and length of
calls saving us thousands and gives us the
ability to scale our business cost-effectively
while maintaining even increasing customer
satisfaction. 3 In regard to customer
satisfaction, customers are looking for a vendor
who is still responsive after the sale.  New
features can be added or changed and as new
services emerge TECHtionary animations can be
easily updated to meet new challenges. Thank you
for involving us in your efforts and please share
this with anyone youd like. Mark Sharp CEO
Vimenture - A Master Agency for ICG, NGT, Qwest
and others
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Channel Partner CommentsAccording to Mr. Doug
Hanson - CEO of Evolve, "Customers often call
with lots of detailed questions. I send them to
TECHtionary which explains it faster than I ever
could. They call back ready to buy as they
understand what they are looking for. I also
need more and more technical information to help
my customers understand increasingly complex
carrier/manufacturer products and services.
TECHtionary does that and a lot
more."TECHtionary has been critical to helping
our agents educate themselves, their customers,
and ultimately decision-makers. I urge you to
support efforts to expand TECHtionary as this
industry is constantly changing, we need this
more than ever. Herb Levitin, President CCNA
POWERCOM - Master Agent"TECHtionary helps our
customers to be more in touch with what we have
to offer to them.  We have found TECHtionary to
be key element in the decision-making process
considerably reducing the sales cycle. I have
received e-mail from folks who have visited our
site saying that they find TECHtionary to be an
incredibly useful tool. In addition, several of
our employees at Oxford Networks use TECHtionary
to learn about SONET and other fiber optic
related technologies. TECHtionary is helping to
keep our technical personnel ahead of the power
curve and it is saving us money by providing what
we need to know immediately saving truck rolls.
I recommend it as a necessary link for any
networking-telecom-IT website."  Matt Jolly - 
Revolution Networks Networking the Northeast -
www.revnets.net "TECHtionary.com is as often as
good as any sales person.  Sometimes it's better
because its also available to customers 7x24 and,
most importantly, to the real decision-makers in
the organization. TECHtionary also opens up all
kinds of new concepts and allows viewers to
explore complex issues over and over again until
they get it. TECHtionary is a great tool for TP
Partners for your web sites. TECHtionary really
gives customers a reason to come to your web
site." Justin Chris-Tensen VP TelePacificAs
Senior Director for Local Services dealing with
various independent representatives from around
the US and now many European countries, I just
wanted to give you an update on my recent
experiences with the TECHtionary product and the
success I've experienced with its use. As a
comprehensive tool, TECHtionary has demonstrated
the ability to eliminate confusion, reduce
errors, improve self-confidence, and, most of
all, avoid the need for representatives to delay
their sales activity while awaiting explanations
from the home office. Efficiency is a major
asset to possess and I have found TECHtionary a
resounding success in this application. Feel free
to use my name should others question the
capability of this marvelous tool. Peter Meyer
Senior Director - Local Services VarTec/EXCEL
TelecomI wanted to let you know that
Techtionary is the BEST informational tool I have
ever seen. The animations are superior to the
Telecom Dictionary, and gives a complete
understanding of how technology works. You just
cant get that kind of understanding and
visualization from a book. We have some agents
that just cant explain how something works and
rather than saying, let me read you something,
they say CHECK out this URL. The customer knows
that they are dealing with a high tech and very
informed rep. Thank you again and I look forward
to hearing from you soon. Have a great day!
Kevin Flake Wholesale Telecom I understand
youre considering using TECHtionary as a value
add to help Partners. I would like to put my
full recommendation behind using TECHtionary. I
feel it is a substantive value add that would
help differentiate Qwest as well as exemplify
your desire to help Partners. Prior to learning
about you considering TECHtionary, I planned to
incorporate TECHtionary in the TBI web site. If
adopted I look forward to participating with
whatever part of TECHtionary's offerings were
made available to Partners though you.Geoffrey
Shepstone President Telecom Brokerage, Inc.
Qwest Master Agent
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Industry Expert Comments"In my role as
Director of Public Affairs for Colorado, my main
responsibility is to advocate Qwest's policy
positions with the goal of gaining support from
community, business and political leaders. These
stakeholders play an integral role in shaping the
development of the telecommunications
infrastructure and service availability.
TECHtionary's text and graphics are a valuable
resource to help stakeholders understand the
complexities of telecommunications so that they
can make informed decisions regarding the
industry. TECHtionary is easily accessible and
provides a simple understanding of
telecommunications terms. Pete Kirchhof
QwestMark Allen, President and Chief Executive
Officer Corporate University eXchange noted "
TECHtionary is a excellent tool for educating the
customer directly. Corporate University
eXchange is the leading industry organization for
corporate universities. I have been using
TECHtionary.com for nearly two years. I have
found it as a great tool to help me and my sales
staff "visualize" the technologies we sell. This
would be a great tool for all our people
especially the back office staff who have to deal
with questions on services with little training
on our complex services. This is also especially
true of channel partners who need all the help
they can get. I hope you will utilize this
service soon. Sales Manager Allegiance
Telecommunications"TECHtionary is the most
comprehensive visual reference-learning system
available. I have been a professional in the
telecommunications and information technology
industry for over thirty years. During my career
I have seen technologies come and go and even
more vendors come and go. It is increasingly
clear that we constantly need to know more about
our industry and the issues surrounding it.
TECHtionary is the greatest tool I have ever
encountered to help us know more about what we
need to know more about. I am increasingly
involved as an expert witness. I have used
TECHtionary to educate my clients who do not have
any idea what the technology is all about. In a
recent case about a cable cut of an optical
fiber, no one really understood what the issues
were all about. I recently used TECHtionary to
bring the law suit to closure faster saving my
client thousands of dollars in attorneys fees
and lengthy litigation. In addition, unlike
books and even most web-based systems, there is
something new on TECHtionary nearly everyday and
we all need to learn something new everyday.
Thanks again for such a great tool. Paul C.
Daubitz President - ATI-Telemanagement (past
President of the Society of Telecommunications
Consultants) www.ati-telemgt.com I am sure I
have told you how wonderful I think the animated
dictionary is! I looked at it again today, and
you are absolutely right, animation, visuals, and
pictures speak a thousand words. My colleagues
have seen it too, and are very impressed by
TECHtionary. Lorna Perez Alcatel.I just
received the link to your TECHtionary site and I
must say that it is the best Tech dictionary that
I have seen on the web so far. Saverio
DiGravina Level (3) Communications
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Industry Expert Comments"For simple, concise,
and straight-forward answers to complex
questions, TECHtionary is unrivaled." J. Stephen
Pollock, Siemens Venture CapitalIt is a major
challenge to stay on top of emerging
technologies. TECHtionary is an innovated tool
that makes this process easy and interesting for
clients, customers, and decision makers.
TECHtionary can present obscure and complex
technologies and products quickly and effectively
in an attractive format. I love just browsing
TECHtionary for the interesting presentations of
technical concepts. TECHtionarys approach
advances the Internet culture to another level
and deserves to be considered as a serious
marketing and educational tool. Bravo! Alan
Harris - Video ProducerTECHtionary is a
fantastic tool for anyone needing to understand
the confusing world of IT. Whether you are a
beginner or an expert it offers what you need.
Beth Sunny Sharper TrainingAn essential tool
for both tech novices as well as trained
engineers, TECHtionary bridges a divide that
makes complex subjects simple and
understandable. Walter Knapp Novell"Tom
Cross's TECHtionary is a fresh and spontaneous as
the latest Catch of the Day. Despite being in the
industry for over 25 years Tom analysis is as
current as anyone's in the field. He catches each
wave of the telecom and IT world as it is just
starting to develop. Dr. Joseph Pelton -
Director of the Space and Advanced Communications
Research Institute George Washington
UniversityTECHtionary is showing a new way of
learning--not simply using slick graphics
gratuitously, it uses animations to illustrate
and teach what mere words and static pictures
cannot convey as easily. As founder of
Wikipedia.org and former editor-in-chief of
Nupedia.com, I'm very impressed with what
TECHtionary has done. Larry SangerThis is
actually pretty slick.  I've looked at the
tutorials.  They're easy to understand and the
graphics are awesome. Michael J. Bybee -
Director of Training - Spohn Associates,
Inc."In managing a sales force, competitive
intelligence is critical to successfully
positioning our products/services. However,
competitive information without a thorough
understanding of the underlying technology is
worthless. In the fast paced world of data
communications, understanding new technologies
such as MPLS, PWE3, WiFi and PPVPNs understanding
is critical. Understandingmeans being able to
explain "how it works" to my sales team in a way
that they can communicate it to their customers.
Increasingly our customers includes non-technical
C-chief level decision-makers who need "visual
explanations. TECHtionary is the best resource to
give my staff an understanding of the
technologies and a true competitive edge.
Robert Speers, Data Sales Manager, ATT-Atlanta
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End User CommentsAccording to Cindy Johnson,
Director of Technology for Lee County Schools in
Sanford, North Carolina, The TECHtionary website
immediately appealed to me because I often lack
the knowledge I need to make wise decisions for
the district. Our technicians have also had
limited access to training. They often have
learned while on the job. The website provides
immediate, easy access to information they may
not have otherwise. When I have requested
additional information to be placed on the site I
received prompt, positive feedback. The
animation and easily understood text make the
site valuable for learners at all levels. The
site is easy to maneuver. A great deal of time
is not invested in learning how to use the site.
Novice Internet users are not frustrated with how
to get information and advanced users still find
something to learn. I am writing to support the
TECHtionary.com web site. TECHtionary has been
an invaluable tool to our school system.
Although my title is Director of Technology, I am
an educator with the training that is typical for
teachers and administrators. She added, My
job often requires me to make decisions in areas
where I have no expertise. I always turn to
TECHtionary for a better understanding of the
technology issues we face. This practice has
kept our small school system from making costly
and time consuming mistakes. The most recent
example of this occurred during the spring. We
are replacing telephone systems in four of our
schools. It is sad to note that today's high
schools and middle schools need a greater level
of security than schools in the past. After a
careful examination of TECHtionary I changed my
recommendation for these sites. TECHtionary not
only provided me with information to make a wise
decision, it gave me a visual tool to help me
convey our needs to those in authority over me.
TECHtionary staff also added terms to the web
site on the rare occasions that I've not been
able to find exactly what I need. I've passed up
no opportunity to share TECHtionary with my peers
across the state. Technology has never been
adequately funded in North Carolina schools.
Other Directors of Technology have welcomed this
site.Yes I teach Cisco 1-6 right now. I help
out a little with the A students when their
teacher isn't there, but I'm full time with the
IT division. That's why I'm glad to see this
sight so I can give this to my students so when
they ask about something instead of me always
telling them I can tell them to look it up.
Since in the real world I won't be there all the
time to bail them out. So thanks again.
Dan!!Your web site is stunning!  I am a
student at UWF and am enrolled in the IIT
program. I found your site during a search for
networks. It is the best site I've ever seen! The
way you are using the image maps negates the need
for other menus and is a extremely attractive
and engaging to the users!  Thanks so much for
letting us see and use this.  I know you will get
all the business you can handle with the interest
you will create with this site. I've never seen
anything so clever and intuitive on the web,
ever!  Macromedia would embrace you for your
genius in the way you have made a truly effective
and enriching presentation of networking
terms. Truly Andrew Stasiowski Student, UWF
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End User Comments - more"Techtionary is an
incredible product that will assist corporate
technical trainers as well as secondary/postsecond
ary teachers get across difficult concepts to
their students. It is an innovative way to teach
across the curriculum while continuing to
maintain student interest. I personally would
recommend this product to any company or
individual looking to understand technical
concepts not completely explained in the
textbooks. For those teaching certification and
those pursuing certification, TECHtionary is not
a study guide but explains thousands of concepts
found in nearly every study guide. There are too
many concepts that are barely comprehensive in
tens of text pages but TECHtionary explains via
animation in seconds saving the student and
teacher hours. TECHtionary is absolutely
critical for Cisco, Microsoft, Comptia-Network,
A or vendor-specific courses. Take a look
around...I know that you will see and react the
same way I did! It's amazing! Sabrina Koncaba -
CFE, MCSA, MCSE, MCT, Network, A Career and
Technology EducationAs the Chief Financial
Officer of Ancon Marine I am ultimately
responsible for all decisions relative to our
investment in information technology. It is no
longer a simple task of calling your telephone
company representative or the IBM representative
and placing an order. As the CFO of a
multidivisional company which provides
transportation services, environmental services
and marine salvage I need to understand IT
services that can make a difference in the
operations of our company. I need information
that informs but does not overwhelm. Information
that guides but not drives you away. TECHtionary
has given me insights and actionable information
that has helped me get the technology we need
sooner but saved me a considerable amount in
understanding what we didn't need. TECHtionary is
a valuable tool, which provides much needed
information in a readily understandable format.
George W. BuysYou are to be REVERED, not
merely congratulated, for the Techtionary, which
I found looking through Business Communication
Review's website. It is truly mind-bending. I
looked at most of the letters entries and many of
the entries themselves. I've now bookmarked the
site in all my computers and it is truly a
significant achievement. Roger Kirkman
Winston-Salem State University Office of Media
Relations I recently came across TECHtionary
and found it to be a useful resource for our
students which fits in well with some learning
resources for computer networks that we are
currently developing. Anthony Lewis Course
Director, BSc (Hons) Computer Science
Information Management Scheme Research Leader
ISIS Learning Group University of Central England
in Birmingham UK TECHtionary and NACSE
CertificationTECHtionary also provides key
terms and concepts for preparation of the NACSE
National Association of Communications Systems
Engineers (www.nacse.com). Some of the
certifications that TECHtionary will provide
guidance are NTA NACSE Telecom Technician, NTSC
NACSE Telecommunications Sales Consultant and
NTSE NACSE Telecommunications Sales
Executive-Engineer level certifications.
TECHtionary can be accessed anytime-anywhere to
learn how things work, view real photos and
understand whats-what. 
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TECHtionary and NACSE Certification more
NACSE's role is to provide vendor-neutral
certification to the IT industry. TECHtionary is
a fast track vendor-neutral information resource
designed to help learners get in-depth education
on information technology that leads to several
NACSE certifications. We understand that
learners today do not always have time or
resources to attend formal classroom training and
may already have substantial knowledge and
experience in the IT field. This is why
TECHtionary is so critical because learners can
gather important information and get the keys to
comprehensive courses online whenever they need
to. This saves the learner time and money and
provides the employer with more effective and
efficient employees. Bob Kile - NACSE Executive
DirectorIndustry Associations using TECHtionary
This is to provide a recommendation concerning
the use of TECHtionary. The CTA-Colorado
Telecommunications Association has utilized the
TECHtionary product on the homepage of its web
site for more than a year. As you know,
TECHtionary provides definitions for specific
telephony and technology terms but does so with
the use of graphics, charts and visuals in a
manner that makes the product uniquely useful and
educational. We have found that TECHtionary
helps our member company employees gain a better
understanding of technology and its ever-changing
terminology particularly for those with an
interest in learning about next generation
networks. It has also been useful to our company
members in aiding them to provide explanations to
their own customers about their products and
services. TECHtionary is a product that could
help provide a better understanding of industry
terms and applications for your members and
customers just as it has for the membership of
the Colorado Telecommunications Association.
Barry L. Hjort - Executive Vice President - CTA
As President of the Telecommunications Agent
Association I understand the plight of telecom
and data agents, systems integrators and
VAR-Value Added Resellers. I also understand the
challenges faced by carriers, service providers,
and hardware manufacturers. Each is caught in a
conflict balancing customer need with products,
services and professional guidance. There is no
easy answer in today's multi-vendor,
multi-protocol and complex user situation when it
comes to everyone to understand the technology
thats up for purchase. Understanding the
problem is the easy part. Presenting solutions
and considering all the issues and most
importantly, educating all the players is the
hard part. Even if money was not the issue, and
it usually is, finding the time, venue and topics
make it even more problematic that people would
walk away with the answers they are looking for.
That is why TECHtionary is such a great solution.
The animated-tutorials provide user-friendly
explanations in terms that everyone can
understand. TECHtionary also allows agents and
all the relevant parties to go to "class"
whenever from anywhere. Now I don't know that
TECHtionary is the ultimate answer, not sure what
is but it is certainly the best thing there is
today. That is why a link is on every page of
TAAs web site at www.telecomagent.org It is
also why we are producing TelecomTechTalks
(www.telecomtechtalk.com), a weekly webinars
using TECHtionarys flash animation. I strongly
urge you to use TECHtionary, TelecomTechTalk-like
service and other services to get their prospects
and distributors past the analyzing part to the
buying part.Daniel Baldwin President
Telecommunications Agent Association.
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Industry Publications using TECHtionary
TECHtionary has been selected by more industry
publications and associations than any other
information resource. Publications and
associations include but not limited to
Telecommunications magazine, Business
Communications Review, X-Change magazine, Phone
Magazine, Telecommunications Agents Association,
Computor Edge magazine, ISPworld, Competitive
Telecommunications Association, Society of Cable
Television Engineers, ISIM University, Virtual
High Schools of America, Maine Telecommunications
Association, Missouri Telecommunications
Association, CABA (Continental Automated
Buildings Association), International Center for
Standards Research, The Educators' Website for
InformationTechnology, Broadband Wireless Online,
Society of Telecommunications Consultants and
many other others."Business Communications
Review (BCR) is the leading publication in the
telecommunications industry. We use TECHtionary
because it's an indepth reference source and
incredibly user friendly."Fred S. Knight -
Editor/Publisher - Business Communications Review
-- www.bcr.com"TECHtionary combines the power
of the Internet, the PC and multimedia to help us
instantly comprehend communications technologies
from every angle. From the telecom novice to the
technically astute, the enormous power and value
of TECHtionary is evident immediately to the
user."Jared Bazzy, Managing Web Editor,
Telecommunications(R) MagazineTECHtionary is
referenced on more than 6,800 web sites around
the world (Source Google) with users from more
than 50 countries everyday accessing the terms
and tutorials. Here is an unsolicited review of
TECHtionary in Lockergnome Technology News for
the Worlds Most Curious Users . My mother
started this habit of jumping up and down
whenever I start talking too technical about her
computer. She says she has to jump because she is
trying to catch all that information that is over
her head. Now this is an extreme case, of course,
but all of us, at one time or another, have felt
that something technology-related was over our
heads. Wouldn't it just be a lot easier if there
WERE an online dictionary related to technology?
Well, there is now! TECHtionary is an online
technology dictionary that doesn't just give you
the definition of a technology term in most
cases it will show you an animation to help you
learn what the term means. There have been times
when someone has rattled off an acronym and
because I knew the device by its actual name, I
was lost. That's no longer a problem, now that I
can look it up. Oh, and by the way? Now my mother
doesn't have to invest so much money in sneakers
with ankle support.http//www.lockergnome.com/is
sues/daily/20020930.html The animated
definitions are what makes Techtionary a learning
resource bordering on actual fun. I clicked on
the "New" square, found "Dial-Stepper" and wound
up watching a brief video from "Dial M for
Murder" that shows the Dial-Stepper, uh,
stepping. It's kind of a Learning Adventure, this
Techtionary concept. You don't know exactly what
you're going to get when you ask for a
definition. And it's that mystery, that potential
for surprise, that makes the whole thing as fun
as it is informative. What I found particularly
instructive in playing with this is that the
balance between information and entertainment is
in itself quite an art. If the information isn't
comprehensive and comprehensible, the
entertainment really isn't that entertaining.
Bernie DeKoven's www.blogger.com  
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New UI-User InterfaceHere are some comments
regarding the NEW TECHtionary UI-User
Interface      "Thank you for making a
wonderful tool even better. I love the
improvements in the latest version of
TECHtionary!  While TECHtionary has always been
an easy site to use, the latest changes make it
even more intuitive.  The crisp new look makes
the information presented even more engaging. As
Director of Technology, I choose carefully the
sites that are introduced to students, staff, and
decision makers.  TECHtionary is one of those
rare sites worthy of attention."    Cindy
Johnson, Lee County Public Schools, Sanford,
NC"TECHtionary is an excellent tool for all new
and existing employees in today's complex
communication age across all vertical markets. 
From new employees to top level executives that
require an immediate comprehensive understanding
of a communication theory or product to a
specific understanding of one component of many
within a technological theory.  TECHtionary is an
amazing tool that offers immediate visual
saturation of a specific detail up to and
including complex theoretical examples of
communication products and uses.  Not only does
TECHtionary provide more effective communication,
it provides a backbone to be more effective in an
administrative, sales, or executive roles. 
TECHtionary ultimately provides a faster means to
close a sale, communicate internally, educate a
potential customer, and broaden an individual's
knowledge base in today's ever changing
technology.  I highly recommend TECHtionary as a
must have tool for the today's professional."  
Daniel C. Pearson Austin Group"Complex
terminology can bewilder even the most
technically savvy.  TECHtionary provides a
comprehensive, continually expanding term
library, making abstract ideas clear to the
layperson, and providing additional information
for the expert."   Karen Newman - Multimedia
Consultant"Thanks to TECHtionary's ever growing
list of visual tutorials, I can keep up with
understanding the latest technology to help me in
deciding the future growth of my networks."  
Matt Jolly Oxford NetworksThe original
UI-User Interface is still available for custom
and private label versions. Please see
www.qwestionary.com or www.3pedia.com as
examples. 
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 TECHtionary Services OverviewTECHtionary is a
Macromedia Flash animated information resource.
With new terms everyday, TECHtionary has more
than 2,700 total terms/tutorials with an
estimated 1,000,000 Macromedia Flash animation
effects on telecommunications, data
communications, networking and internet
technologies. TECHtionary is available online or
by CD-ROM that can be accessed anytime-anywhere
to learn how things work, view real photos and
understand whats-what. TECHtionary is an ideal
tool for vendors with technologies in search of
customers. Customers are besieged with the
accelerating pace of technologies. Our own
assessment of the dot-bomb failure is that
technology providers, including carriers, failed
to educate their staff and customers on the
applications of their products/services.
Customers want to understand the technology
before they buy not after. They also want to buy
from a person who understands how all the
technologies fit together including the vast
array of legacy systems. TECHtionary
ServicesThe following are some of the services
offered by TECHtionary Corporation- Web
techinfomercials 30-60 second TV-style
animations - Product/service installation/user
guides- Animation of products/services for
faster time-to-market, fast-track learning
cycles- Writing and production of of videos and
WEBinars - called TECHinars or TECHtalks-
Classroom course design and delivery including
hands-on router/switch instruction- User
interface development of White Papers, PDF docs
into a simplified user document- Development of
"Flash Cards" (individual flash animations) as
email tips to customers/others- Special
development different custom versions such as
telecom, internet, data, selling for different
SIG-Special Interest Groups such as press, staff,
agents, executives, sales, etc.- Production of a
CD version of tools, tutorials and terms for use
at conventions, mailers, etc.In addition,
TECHtionary offers NACSE-certified
onsite/classroom training courses. TECHtionary
staff represent more than 60 years of work in the
telecommunications industry beginning in the
mid-1970s with consulting experience to
BellSouth, Bellcore, Dale Carnegie and others
(reference letters are available).Examples of
Special TECHtionary Solution Selling
TutorialsIn order to assist sales staffs and
their customers understand how different
technologies work together, there are number of
TECHtionary tutorials including- E-Learning
Case Study- Top-10 Selling Styles (review ten
ways to sell)- Top-10 Customer Network
Management Issues (after sale)- Sales Scenarios
(real life customer examples)- Solution Selling
Processes (learn by example)- Solutions-Applicati
ons Service Provider- Solutions-Selling Business
Issues- Solutions-Selling Management Issues-
Solutions-Selling Processes (explain the
processes from order to installation)-
Solutions-Selling Technical Issues-
Solutions-Virtual Office (applications case
study)- Applications-Online Stock Trading- VPN
Opportunities - The hottest IP opportunity- QoS
- What are the real issues
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