Quality Function Deployment (QFD)

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Quality Function Deployment(QFD)
Back to Basics

• The Voice of the Customer

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What is QFD?

• Quality Function Deployment is a design planning
  process driven by customer requirements.
• QFD deploys The Voice of the Customer
  throughout the organization.
• QFD uses planning matrices -- each called The
  House of Quality.

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Benefits Of QFD

• Customer Driven
• Reduces Implementation Time
• Promotes Teamwork
• Provides Documentation

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Customer Driven

• Creates Focus On Customer Requirements
• Uses Competitive Information Effectively
• Prioritizes Resources
• Identifies Items That Can Be Acted On
• Structures Resident Experience/Information

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Reduces Implementation Time

• Decreases Midstream Design Change
• Limits Post Introduction Problems
• Avoids Future Development Redundancies
• Identifies Future Application Opportunities
• Surfaces Missing Assumptions

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Promotes Teamwork

• Based On Consensus
• Creates Communication At Interfaces
• Identifies Actions At Interfaces
• Creates Global View-Out Of Details

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x Design Trade-offs
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Deploying the VOC
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Provides Documentation

• Documents Rationale For Design
• Is Easy To Assimilate
• Adds Structure To The Information
• Adapts To Changes (Living Document)
• Provides Framework For Sensitivity Analysis

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House Of Quality
Interrelationship between Technical Descriptors
Technical Descriptors (Voice of the organization)
Customer Requirements (Voice of the Customer)
Relationship between Requirements and Descriptors
Prioritized Customer Requirements
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The Objectives of QFD

1. Determine the voice of the customer.
2. Examine the companys response to this voice.

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QFD Summary

• Orderly Way Of Obtaining Information Presenting
  It
• Shorter Product Development Cycle
• Considerably Reduced Start-Up Costs
• Fewer Engineering Changes
• Reduced Chance Of Oversights During Design
  Process
• Environment Of Teamwork
• Consensus Decisions
• Preserves Everything In Writing