LIVERPOOL INTERNATIONAL SCHOOL OF EXCELLENCE

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LIVERPOOL INTERNATIONAL SCHOOL OF EXCELLENCE
LIVERPOOL INTERNATIONAL SCHOOL OF EXCELLENCE

• By MM Multimedia Management in partnership with
  Nelson Mandela Bay Municipality

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Table of Contents

• Introduction
• Concept
• Exchange Programmes
• Socio Political Imperatives
• Objectives
• Historical background
• Value Proposition
• Key Stake Holders
• Overview of Project Phases
• Why Liverpool FC
• Why Nelson Mandela Bay
• MM Multimedia
• Benefit to the Community
• Conclusion

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INTRODUCTION

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CONCEPT

• This shall be called The NELSON MANDELA BAY
  LIVERPOOL FOOTBALL ACADEMY.
• Total scientific development of football
  players in SA
• Intake of Kids (boys n girls)from u -7 to u-12
  as kids based at homes, attending schools from
  home, after school academy sessions.
• Intake of Boys u15 and u-17 for the Academy, to
  be provided with accommodation, transport to and
  from school, recreational facilities, medical,
  life skills and physiological needs.
• Media, Psychological and Financial management
  development.
• Coaches identified and supplied by and through
  Liverpool FC
• Nelson Mandela Metropolitan University to absorb
  post matric students into sports related diplomas
  and degree programs
• First or second division football club secured
  for development high intensity participation and
  competitive purpose.

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Exchange Programme

• Once a year visit event for mass
  participation,
• Coaching the schools football coaches
• Talent Scouting in the Academy for Liverpool
  international opportunities
• Coaching Clinics
• Liverpool coaches come to SA
• Transfer of Skills
• Football Administration and Marketing Skills
  development

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Socio Political Imperatives

• Governments investment into 2010 FIFA World Cup
• World Cup Stadium
• Coaches development
• Training facilities
• Transport and Road infrastructure
• Disaster Management (safety security)
• Port Elizabeth International Airport
• Job Creation
• Racial integration

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Objectives

• Total football development of the child.
• Sustain 2010 World Cup legacy.
• Bring about a sustainable football solution in
  the NMB
• Creating access for mass participation in the
  metros most loved sport
• Social transformation impact
• Sustainable livelihood /wellness
• Create a Liverpool Brand Presence in SA

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SA Historical background

• It all began in the 19th century when British
  came to the shores of our country
• 1st documented match in 1862 in Nelson Mandela
  Bay Metro Municipality (PE)
• 26 September 1961 FIFA Announcement
• Even so the game continued in townships
• Diski influenced style
• Soccer captured our hearts (Lives have been lost)
  
• September 1992 1st junior international game

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Soccer development

• Formation of popular teams like
• Orlando Pirates (1937)
• Moroka Swallows (1947)
• Kaizer Chiefs (1970)
• It changed lives in burgeoning squatter camps
• Football humanised the lives of SA brought joy
  to people with little to cheer about
• Football became a political platform for
  oppressed Blacks for delivery of key messages.

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Highlights

• Considering the period of International exclusion
  we managed to achieve
• 1996 CAF Championship
• 1998 CAF Runners up
• 1998 1st world cup appearance
• 2010 Fifa world cup hosting
• Sponsorship investments
• League rated amongst the best in the world

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Value proposition

• Franchise of a top Football brand (Liverpool) in
  the world
• Best programs and advanced academy facilities
• Enhancement of Content of the school
• Exclusive use of the brand
• Exchange programs
• Support to the establishment of the school
• NMB - SA Home of Liverpool

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Why Liverpool FC (Football Academy)

• LIVERPOOL FC
• One of the worlds most famous football clubs
• Founded in 1892
• Englands most successful club over 40 major
  honours
• 18 x League Titles
• 7 x FA Cups
• 5 x European Cups
• 3 x UEFA Cups
• 15 x Charity Shields
• 3 x European Super Cup
• Produced players of note Steven Gerard,
  Michael Owen , etc

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LFC Reserve side at training
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LFC Indoor Soccer Ground
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Academy Life Skills Training Room
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Academy Computer Lab
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Academy Players Dining Room
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9 Academy training grounds
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Academy Gym Facilities
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Academy Physiotherapy Facilities
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LFC Reserve Players after training
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Front view of the LFC Academy
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Liverpool Global TV Audience
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Why Nelson Mandela Bay (Port Elizabeth)

• Nelson Mandela Bay (Port Elizabeth, Uitenhage,
  Despatch and Colchester), an excellent
  value-for-money-family-fun-in-the-sun-holiday
  destination, named after Nelson Mandela -
  humanitarian, freedom fighter and is regarded as
  the "official" gateway to the scenic Eastern Cape
  Province and the world renowned Garden Route
• Successful hosts of the 2010 FIFA World Cup South
  Africa, this city hosted 8 top World Cup games
  resulting in much needed growth of the passion of
  the game of soccer
• There are incredible football development
  opportunities in the city and much is awaited
  from the powers that be, to invest in the growth
  of the sport of the people.

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NMB Metro spin offs

• Tourism
• SMMEs opportunities
• Economic impact
• Crime reduction
• Moral regeneration
• Association with top international Football brand
  SA Home of Liverpool
• NMBM international exposure

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Overview of Project PhasesPhase 1

• Concept buy in by key stakeholders and
  agreements signed
• Corporate identity and branding
• Funding and sponsorship secured
• Municipality land identified and development of
  property follows
• Coaches and support staff contracted
• School Curriculum and program designed
• Post matric courses identified

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Overview of Project PhasesPhase 2

• Trials for kids selection
• Media partners secured
• Launch event
• Initial learners absorbed and program kick off
• SAFA lower league club franchise secured
• School Parent platform formed
• Opening of other Satellite Campuses

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Overview of Project PhasesPhase 3

• Academys first team competitive football
  involvement commences
• Liverpool FC Nelson Mandela Bay off - season
  camps
• Liverpool SA supporters office shop launched
• Player exchange program commences
• Liverpool TV satellite office opens
• Liverpool City and Nelson Mandela Bay embark on
  other investment and social bilateral
  opportunities

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About MM Multimedia

• Passion for development
• Wealth of experience in soccer consultancy
• Good relations both with Private and Public
  Sectors
• Conduit for realization of dreams
• Architects to the field of Excellence

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Community benefit

• Host Family days at the academy
• Provide coaching workshops for local schools
• Support Moral Regeneration initiatives
• Exposure to Liverpool legends
• Use of World class facilities for Schools Soccer
  Tournaments
• Exposure through Liverpool TV satellite

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Key Stakeholders

• Nelson Mandela Bay Metro Municipality
• Liverpool FC
• Nelson Mandela Metropolitan University
• Strategic High Schools
• Eastern Cape Provincial Government
• National Government
• South African Football Association
• Sponsors
• Parents

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NELSON MANDELA BAY LIVERPOOL FOOTBALL
ACADEMY SOUTH AFRICA
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Conclusion
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