no computer left behind

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no computer left behind

• angel rodriguez
• cory haik
• robert hopwood
• ron gonzales

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azcentral.comTargeting Native Amercians

• 255,000 or 5 percent of general population
• Influence in culture and history of state goes
  beyond numbers 
• Two big reservations and town of Guadelupe.

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azcentral.com Targeting Native Amercians

• What we are doing now
• NOTHING

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azcentral.comTargeting Native Americans 

• How we would like to target this group
• Outreach
• Town hall with tribal leaders
• learn what to cover, other needs
• Reach out to schools on reservation

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azcentral.comTargeting Native Americans

• PROJECT Hyper-local micro-site
• Anchor content trusted blogger from each tribe
• Resources links
• Events listings (get content through outreach)
• Print coverage (that will be ramped up per
  outreach needs discovered)
• Blogger from each tribal PR office
• Content partnerships with schools for video
  production

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azcentral.comTargeting Native Americans
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ocregister.com Targeting English-Speaking
Latinos

• Percentage of the online population 15
• To gain a better a understanding of changing
  culture of Latinos in Orange County.
• This group is changing and becoming a more
  affluent.

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ocregister.com Targeting English-Speaking Latinos

• PROJECT
• A highly-produced first-person year-long
  multimedia project
• (in the vein of 'Being a Black Man.' An intimate
  look into the lives of what it means to be a
  Latino in Southern California.
• To launch Sept. 15, 2008 which is
  Mexican-Independence Day

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ocregister.com Targeting English-Speaking Latinos

• video
• audio-slideshows
• words stories
• complete flash-based presentation with its own
  URL
• prominent homepage presence

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signonsandiego.com Targeting College Students

• 245,000 in San Diego county
• This large population of college students in the
  area are underserved.

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signonsandiego.com Targeting College Students

• PROJECT  With four categories initially, we'll
  offer an alert with existing content from our
  events database to students via text messaging.
  We'll also offer customized widgets of this same
  content.

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signonsandiego.com Targeting College Students

• Opt-in mobile alert system for entertainment
  listings
• and widgetization avail.
• Categories-- movies-- live music-- cheap
  drinks eats-- recreation

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signonsandiego.com Targeting College Students
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seattletimes.com Targeting Asians

• Population 14 percent
• Asians are covered by the paper but the
  population could use a more comprehensive area.

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seattletimes.com Targeting Asians

• PROJECT
• A Pan-Asian multimedia project covering the
  communities cultural milestones with a vehicle
  allowing this community to respond with their
  stories, photos and video.
• year-long
• user-submitted
• covering traditional cultural events in an
  intimate way, (i.e. Vietnamese Wedding)

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seattletimes.com Targeting Asians
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seattletimes.com Targeting Asians

• Building out rich multi-media content over the
  period of a year plus a content sharing area for
  the community.
• Community outreach
• News marketing
• Homepage presence