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Forward Looking Statements

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... and services: Ad Solutions, Digital Media Solutions and ... media types. VIEWPOINT DESKTOP UNIVERSE. ENTERPRISE PRODUCTS AND SERVICES. Campaign Strategy ... – PowerPoint PPT presentation

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Title: Forward Looking Statements


1
VIEWPOINT CORPORATIONJune 2006
2
FORWARD LOOKING STATEMENTS
  • This presentation may include information that
    could constitute forward-looking statements made
    pursuant to the safe harbor provision of the
    Private Securities Litigation Reform Act of 1995.
    Any such forward-looking statements may involve
    risk and uncertainties that could cause actual
    results to differ materially from any future
    results encompassed within the forward-looking
    statements. Factors that could cause or
    contribute to such differences include those
    matters disclosed in the Companys Security and
    Exchange Commission filings.

3
COMPANY OVERVIEW
  • Viewpoint is a leading Internet Marketing
    Technology company providing a full suite of
    digital products, services and consulting for
    internet marketers. Viewpoint employs its
    visualization technology to drive powerful
    customer-facing marketing applications through
    three core groups of products and services Ad
    Solutions, Digital Media Solutions and Search
    Solutions.
  • NASDAQ NM VWPT
  • Market Cap 100 M
  • Fully diluted shares
  • outstanding 79 M
  • Headquarters New York City
  • Satellite office Los Angeles
  • Full-time employees 110

4
VIEWPOINT MANAGEMENT
Name
Position
Experience
Patrick Vogt
CEO
Dell, HP, Sony
Executive Officers
Bill Mitchell
CFO
Max WW, TCI
Andrew Graf
General Counsel
Milbank Tweed
Dell, Sony, Ziff-Davis
Andrew Freeman
GM, Site Solutions
Product Groups
Jason McKay
GM, Ad Solutions
HP/Sony
Tony DAnna
GM, Search Solutions
Dell, Sony
James Dillon
VP, Sales
Dell, HP, Sony
Ann Charles
VP, Marketing PR
Canon, Konica, Sony
Sales, Marketing Technology
Nico Brun
VP, Technology
Viewpoint
5
MARKET OPPORTUNITY
  • Ad spending shifting from offline to online at
    unprecedented rate
  • Broadband adoption topping 50 - allowing rich
    media to flourish
  • End user demand a richer experience on the web
  • Advertisers chase youth market on the Internet

6
USERS NOW SPEND MORE TIMEON THE WEB THAN
WATCHING TV
7
MARKET PLACE TRENDS
According to JupiterResearch, total online ad
spending is forecasted to more than double from
9.3 billion in 2004 to 18.9 billion in 2010.
Source AdAge Fact Pack 06, February 27, 2006
Source JupiterResearch Internet Advertising
Model, 7/05
8
VIEWPOINT PRODUCTS SERVICESPOWERED BY VWPT
TECHNOLOGY
9
OUR ROOTS VIEWPOINT TECHNOLOGY
Browser Independent IE, Netscape, AOL,
CompuServe, AIM, Windows, MacOS
Multiple Media Type Support 3D, 2D, Images,
Flash, SVG, Annotations, Audio (Vorbis, SC6),
Video (MJPEG, On2), PhotoVR (IPIX Quicktime)
Client Side Technology IE, Component based
architecture. Serverless deployment for ALL
media types
Automatic Updates No Version Breakdown necessary
all users always have the latest features
One Time, Quick Install Pre-installed on most
machines.
10
VIEWPOINT DESKTOP UNIVERSE
11
ENTERPRISE PRODUCTS AND SERVICES
Campaign Strategy Media Planning Media
Buying Creative Production
Rich Media Integration Ad Serving Metric
Reporting
Interactive Web Suite Digital Ad
Production Sound Production Service Beyond the
Showroom Prod Tour Photography Service 3D
Scanning/Digitizing Service CAD Conversion
Service Visual Product Configurator
Search Engine Marketing Search Engine
Optimization Keyword Development Test
Optimization Bid Management Campaign
Management Metrics and Reporting
12
WHAT MAKES VIEWPOINT DIFFERENT? TECHNOLOGY
ITS A MULTI-CHANNEL WEB In todays world,
marketers have to understand and deploy
technology to reach a fragmented and dissociated
audience across the web. Viewpoint leverages
innovative technology to create captivating
interactive experiences to help marketers connect
with their target audience though SEARCH
SOLUTIONS, AD SOLUTIONS AND DIGITAL MEDIA. 
Gen Xers 27-41 Years Well educated, Online
banking/shopping, over 17 of populations, spend
125B annual consumer goods services
MySpace 15-24 Years, Tech fluent, Spend 6.5 hrs
day on the Web, Wired into Pop Culture
Gamers 18-25 Years, predominant male, high
propensity to spend on games and entertainment
Boomers 42-60 Years, 78M American Boomers,
Immense purchase power, Boomers over 50 account
for 2Trilliion in spending on consumer goods
13
AD SOLUTIONS
Unicast by Viewpoint provides full-service
integrated digital marketing campaigns including
Campaign Strategy, Media Planning, Creative
Production, Rich Media Integration, Ad Serving,
Metrics and Reporting for numerous Fortune 500
and blue chip companies. Viewpoints robust
technology can integrate all rich media
technologies to serve state-of-the art creative
across our vast publisher network.
14
UNICAST VALUE PROPOSITION
  • Unicast delivers start-to-finish campaign
    management for advertisers and publishers.
  • Understand Campaign Goals
  • Media Planning
  • Recommend Formats
  • Build Ads
  • Schedule Media
  • Traffic Tags
  • Publisher Follow-up
  • Delivery Optimization
  • Performance Dashboard
  • Performance vs. Goals
  • Performance within Category
  • Engagement Factor

15
UNICAST BY VIEWPOINT TECHNOLOGYDRIVES CUSTOM AD
FORMATS
  • Benefits
  • Stay on the creative leading edge
  • Generate significantly higher CTR ad
    interactions

With Viewpoints robust technology, Unicast
creates new and exciting ad products for both
publishers and advertisers
Standard Unicast Ad Formats
FLOATING
PRE- ROLL
TRANSITIONAL
EXPANDABLE
IN PAGE
Custom Unicast Ad Formats
3D
FULL SCREEN
VIDEO WALL
BUDDY LIST
CURTAIN CALL
BREAK-IN-ACTION
16
CUSTOM AD FORMATS WEBMERCIAL
LAUNCH DEMO
17
VIEWPOINT USER ENGAGEMENT INDEX
SAMPLE DATA TYPICAL METRICS
HONDA ODYSSEY Van Gods
The high ADT reflects the fact that the story and
the creative on this unit pulled users in and
kept them watching
18
USER ENGAGEMENT INDEXOdyssey Van Gods User
Engagement vs Auto Industry
HONDA ODYSSEY Van Gods
SAMPLE DATA USER ENGAGEMENT INDEX
Honda Odyssey pre-roll out performed the auto
vertical
19
KEY CUSTOMERS
20
DIGITAL MEDIA SOLUTIONS
TheStudio by Viewpoint offers Interactive Web
Suite Production, Digital Rich Media Advertising,
3D Scanning, Digitizing, CAD Conversion, and
World Class Photography for marketers seeking to
create a truly interactive, compelling,
state-of-the-art rich media experience for their
customers. TheStudios capabilities put
Viewpoint at the forefront of the exploding
demand for rich media and video advertising
online.
21
LEVERAGING DIGITAL ASSETS ACROSS MEDIUMS
DIGITAL ASSET CREATION
Result A Single Digital Asset Deployed Across
Web, Broadcast and Print
22
CUSTOM SEARCH TOOLBAR EXAMPLES
  • Custom branded toolbars allow marketers to reach
    customers with personalized content
  • Provides instant communication with customers
    through an Alert feature right in the browser
  • Reduce costs of email, eliminate need to track
    open and unsubscribe rates

23
DIGITAL MEDIA CREATIVE EXAMPLES 3D CONFIGURATORS
Thermador Freedom Collection
Scion Paint Shop
24
CGI Computer Generated Imagery
  • CGI May Someday Replace Broadcast TV Commercials.
  • Viewpoint advanced CG solutions allow clients to
    create digital assets that can repurposed across
    Print (i.e. collateral outdoor), to Broadcast,
    To video, to interactive 3D web models, to online
    ads, to gaming

25
KEY CUSTOMERS
26
SEARCH SOLUTIONS
KeySearch by Viewpoint uses Analysis, Strategic
Planning, Quantitative Goals, Recommendation
Engines, Multivariate Testing, Bid Management,
Keyword Development and Metrics and Reporting to
help marketers gain maximum visibility through
Search Engine Marketing and Search Engine
Optimization
27
KEYSEARCH VALUE PROPOSITION
  • Professional copywriters
  • Local search
  • Superior click through rates
  • Targeted placements
  • Constantly testing (A/B)
  • User engagement
  • Brand positioning
  • Enhance brand image
  • Support your national campaigns
  • Revenue generation
  • Registrations/Sign ups
  • High average order values
  • Landing page optimization

Our approach to SEM and SEO new product
offering for 2006 enables Viewpoint to become a
full services provider of search engine services
28
VIEWPOINT ECONOMIC MODEL
  • Search Toolbar results powered by Yahoo!
    revenue shared CPC based on searches -
    0.09/mo/net installed bar
  • Ad Systems CPM revenue based on delivery and
    reach ranging from 0.50 to 4.00
  • Professional Services Project based fees for
    consulting and content development, private label
    toolbars, web analytics, and media buying across
    advertising spectrum
  • Licenses Fees to serve proprietary media
    format to be eliminated in 2006
  • 2006 growth in Ad Systems Volume, Private Label
    Toolbar, Creative and Consulting

29
KEY STRATEGIES FOR GROWTH
Everyday we are focused on our customers,
developing our people and creating a winning
performance based organizational culture, which
operates on behalf of our customers, investors,
partners and employees
  • Profitable Sales Growth
  • Direct Sales Model Entering New Businesses
    Develop and retain existing customers
  • Technology Leadership
  • Search Browser Based Applications Viewpoint
    Media Player Fuse Content Delivery
  • Customer Experience
  • New Products based on customer need Customer
    Satisfaction Index Customization BI
  • Winning Performance based Company
  • Empowerment Accountability Customer Focus
    Balanced Scorecard Meritocracy

30
VIEWPOINT CORPORATIONFINANCIAL INFORMATION
31
Total Revenue Q1 4.0M
Q1 Actual 4.0M
32
Gross Margin
Total Margin Q44.6M Q12.3M Overall Margin
drops from 65 to 58 with Loss of Licenses,
Services
33
Expenses
Total Cash Expenses Q1 06P 4.9 M
A4.8M GAgt50 of increase
34
Balance Sheet
Goodwill Balance is 25,537 Subordinate Debt
2.2M/Matures 3/08
35
Capitalization Table
As of March 31, 2005
36
INVESTMENTS MERITS
  • Technology Leadership
  • Complementary Product Set
  • Broad Distribution Network
  • Enhanced Customer-centric Focus
  • Focused, Accountable Management
  • High Growth Markets

37
THANK YOU VIEWPOINT CORPORATIONNASDAQ VWPT
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