Environmental Combinations such as interior design

1
An Overview of Color Marketing Group Color
Workshops
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Contents
The Rekindled CMG Color Workshops
Overview Consumer Contract Workshop
Details Color Expressions Visions
Overview Facilitation Best Practices Handling
Objections about the New Format
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Conference Overview The Rekindled CMG
The Rekindled CMG
Getting to the essence of CMG FORECASTING!
OVERALL OBJECTIVE

• Simplify the process and enhance the content of
  the color product (colors, report-backs, cards,
  information)
• Focus all the energy (workshops, conversations,
  report-backs) on whats coming NEXT and capturing
  the influences and trends. Enough time and
  energy have been spent on Established why stay
  up all night to report what we all know?
• Visually show the trends in color (by hue) and
  see how and why theyve moved and will ultimately
  be trending over time

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Conference Overview The Rekindled CMG
Whats New with Color Workshops?
BOTH Consumer and Contract Colors at Every
Conference Color is changing so fast, weve got
to both capture and communicate trends faster
NOW and NEXT Colors! Whats happening NOW,
whats coming NEXT and what is driving color! The
shedding of Current (Established New
Introduction) and Directions Definitions
All Color Workshops have Inter-Industry
Participation. Colors no longer being presented
as industry-specific
Current and Directions Color Experts
Together! The most experienced color experts at
the same table, capturing colors and trends
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Conference Overview Color Workshops
Four ColorWorkshops
Color Expressions
Color Visions
Contract colors
Consumer colors
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Conference Overview Color Workshops
Four ColorWorkshops All Members can participate
in Two Exception Color Visions participants
Color Expressions
Color Visions
Contract colors
Consumer colors
AND
OR
Monday
By Invitation.
Sunday
Sunday
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Conference Overview Color Workshops
Four ColorWorkshops
Color Expressions
Color Visions
Contract colors
Consumer colors
Members participating in commercial
design segments such asOffice, Retail,
Hospitality, Institutional, Health Careand so
on. Inter-industry participation.
Members participating in industry segments
targeted at consumers such as Home, Visual
Communications, Fashion, and so
on. Inter-industry participation.
All members seeking toexplore how colors work
together. 8 Workshop Categories. Optional
Monday sessions.
Senior CMG members that have been involved with
color for years.By invitation.
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Conference Overview Color Workshops
Workshops
Contract colors
Consumer colors
Seek NOW, NEXT colors, influences trends
NEXT Colors
INFLUENCES TRENDS!
NOW Colors
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Conference Overview Color Workshops
Workshops
Contract colors
Consumer colors
NOW Colors
NEXT Colors
Colors that you see coming or are anticipated to
be in your product or market
CMG Colors in use by your company now
CMG Colors Include Colors Current (Established
New Introductions)Color Directions From Spring
09 Consumer ConferenceFrom Fall 08 Contract
Conference
You tell us!
If you have colors that are not from these CMG
palettes and you feel are significant, bring the
color sample for discussionat your Workshop.
From Fall 09 Conference forward, participant
show up having reviewed the NOW colors from the
last conference and spend the time discussion
whats coming NEXT.
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Conference Overview Color Workshops
Workshops
Contract colors
Consumer colors
Workshop Method
gt Workshops made up of approx. 10 Color Experts,
led by 2 Facilitators gt Full day session on
Sundaygt Refer to your name badge for location
or go to HQ for sign-up gt Color Experts from all
industries at your workshop table. We will no
longer show colors being industry-specific gt
Each Color Expert presents their NOW Colors,
Influences and trends, then NEXT colors and
influences Trends gt Every Color Family
explored Red, Orange, Yellow, Green, Blue,
Purple, Neutral-Gray, Beige-Brown gt
Workshops consolidate their participants colors,
trends into a final board gt Facilitators bring
finalized workshop board to Steering on Monday
for further consolidation into the final
conference report-back TUESDAY TAKEAWAY!
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Conference Overview Color Workshops
Workshop EXAMPLE
Contract colors
Consumer colors
NOW
NEXT
RED FAMILY
INFLUENCES TRENDS
gt There is a warming of the red family overall,
especially influenced by the rise of coral in the
palette. Ethnic influences continue in the
red family, the most high-energy on the whole
palette. gt The NEXT red is a marriage of red
and coral, this barn red hue works well with
grays, warm yellows, midtone greens and
blues. WeatheRED has a gray undertone and low
chroma. It's not a screaming red, but a very
livable red that will enliven interior
spaces.
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Conference Overview Color Workshops Final Palette
Workshops
Contract colors
Consumer colors
NOW
NEXT
12 TOTAL COLORS FROM EACH WORKSHOP.
INFLUENCES TRENDS!
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Conference Overview Color Workshops
Workshops
Color Expressions
Workshop Objectives
gt Eight workshop categories gt Provides a
chance to present real samples and discuss color
beyond two-dimensional restrictions gt
Brings the full impact of unique materials,
processes and thought processes to the
workshop table
Workshop Categories
Color Combinations Intimate Combinations such
as textile design Color Combinations  Product
Combinations such as running shoes or
transportation vehicles Color Combinations 
Environmental Combinations such as interior
design Exterior Home Wood Grain Metal
Finishes Special Effects Graphic Design
Workshop Overview
gt Gather samples and back-up information
supporting your findings gt Bring real samples
and stories to share at the discussion table gt
Augment these ideas with digital images (royalty
free) gt Bring your notebook computer if it will
help you present your information
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Conference Overview Color Workshops
Workshops
Color Expressions
Workshop Method
STEP ONE CHOOSE
Select the ONE AREA in which you would like to
participate (8 choices)
STEP TWO BRAINSTORM
Present only new ideas and movements in your
SELECTED Workshop area ORGANIZE YOUR
RESEARCH - Use a presentation format
- Bring stories of how this will directly
apply to your product-line - Communicate
effectively LIST KEY TRENDS/EVENTS HAVING THE
POTENTIAL TO INFLUENCE YOUR COLOR EXPRESSION
IN THE NEXT THREE YEARS Consider a broad
range of influences, possibly including
- Culture Psychographics/Consumer behavior
- Demographics/Society/Consumer attitudes
- Entertainment/Leading edge industries
- Technology/The economy - Nature
environment/US world political considerations
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Conference Overview Color Workshops
Workshops
Color Expressions
Workshop Method
STEP THREE EXPERIENCE STORYTELLING IN THE
WORKSHOP
MEET YOUR GROUP FACILITATORS Your Workshop
Facilitators will help guide you into the process
of sharing your research. Handouts will be
available to help with things like CMG
terminology and the time frame available for the
days discussion PRESENT YOUR RESEARCH You will
have the opportunity to present your research to
your group - Show samples, view photos, website
or other references, discuss experiences and
problems. - Experience the valuable exchange of
information DISCUSS COLOR USING THE FORMAT
TERMINOLOGY PROVIDED When you need to describe
the color movement in your specific Color
Expressions area you can use the terms color
diagram provided here to define changes in
color COLOR TERMS Hue - the movement of color
within and among color families Chroma - movement
of color clarity Value - movement of color
lightness/darkness
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Conference Overview Color Workshops
Workshops
Color Visions
Workshop Method
gt Explores general color direction for the future
based on trends and influences that are not
industry or product-specific gt Participants are
Contract and Consumer members performing
cross-industry future color research and who
propose color for multiple industries gt Includes
members working for color forecast services or
members involved in color recommendations for
multiple industries gt Workshops held during the
Spring and Fall Conferences, by invitation
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See you in at the next CMG International
Conference!
For more information contact Sharon Griffis
703.647.4730, sgriffis_at_colormarketing.org