Auburn Athletic Department

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Auburn Athletic Department

• Capital Campaign Feasibility Study
• February October 2001

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109 Interviews

• June 11 to September 6
• 7 States AL, GA, TN, FL, NY, NC, IL
• - Includes many donor categories
• - 13 AU faculty

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DONOR BREAKDOWN
DONOR ATHLETIC GIVING ACADEMIC GIVING
Beckwith Club 1,080,000 215,000
Heisman Club 575,000 410,000
Football TUF 4,140,000 1,195,000
Basketball TUF 150,000 100,000
Football Scholarship 3,775,000 2,555,000
Trustees 3,250,000 7,000,000
Faculty/Staff 176,000 50,500
Former Athletes 1,960,000 225,000
Alumni 1,881,500 1,645,000
Other Donors 1,695,000 1,101,500
TOTAL 18,682,500 14,497,000

•  

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What did we want to learn?

• If the Auburn Family supports the 15 projects
• If the financial resources are available
• If the Auburn Familys attitude toward a
  possible campaign is positive

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We asked 18 Questions

• Goal 75,050,000
• 15 Projects
• Image Questions
• Auburn Athletics, Head Coaches, etc.
• Strengths Limitations of Auburn Athletics
• Willingness to Give

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15 Projects Presented

• 40,500,000 Facilities
• 25,000,000 Endowments
• 9,550,000 Facility Enhancement

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RESPONSES
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Image of Auburn Athletics
94 - Excellent, Very Good or Good
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Leadership of Head Coaches
96 - Excellent, Very Good, Good
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75,050,000 Goal
61 Said it is Possible
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Top 5 Projects Ranked 1- All Donors
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Top 5 Projects Ranked 1Six-Figure Donors
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Giving Priority Where Do You Place Auburn
Athletics?
70 Rated AU Athletics in Top 3
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Would You Give to an Athletic Campaign?
77 Indicated Yes
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RESPONSE RATE

• Total Figure Proposed 52,500,000
• Response
• Low 11,438,000
• High 18,682,500
• Response Rate of 35

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Would You Also Give to Academics?
67 Indicated Yes
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Response to Academics

• No Range Suggested
• Low 8,821,300
• High 14,497,000

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If AU Has No CampaignWill That Affect Your Gift
to Athletics?
70 Said No
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RECOMMENDATIONS
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RECOMMENDATION 1

• COMPREHENSIVE CAMPAIGN
• Includes everything received except gifts and
  pledges which have already been counted, even if
  they come in during campaign period.
• 5 Year Campaign
• November 1, 2001- October 31, 2000

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Determining the Goal

• 109 people
• Proposed 52,500,000 Responded 18,682,500
  
• (35 response rate)
• 100 people (not interviewed)
• Rated at 48,000,000 (35)
  16,800,000
• TOTAL POSSIBLE 35,482,500

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2 Components to Count

• 1. 6-8 Million/Year New Money
• 2. 10 Million/Year Ongoing Seating Revenue

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Therefore

• Annual Estimated Campaign Giving 6,000,000
• 
  (6-8 Million New)
  
  
• Annual Estimated Seating Revenue
  10,000,000
• 
  (Ongoing) ___________
• 16,000,000
• X 5 Years
• __________
• TENTATIVE CAMPAIGN GOAL 80 90
  Million

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RECOMMENDATION 2

• CAMPAIGN PROJECTS
• Consider Bond for Stadium Addition and
• Indoor Football Practice Facility
• Projected Campaign Revenue Will Cover Remaining
  Projects
• Bricks Mortar 22,020,000
• Endowments 18,000,000 (Lowered)

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RECOMMENDATION 3

• ACADEMIC GIFTS IDENTIFIED
• 14,497,000 (Upper Range)
• Solicit simultaneously
• Solicit 1 time for 2 gifts
• Not 2 times for 2 gifts.

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RECOMMENDATION 4

• ENHANCE ATHLETIC DATA ACCESS
• Access to Ascend is limited
• Access is Critical during a campaign
• Progress must be monitored daily
• Of 22 Universities Interviewed
• 36 Have Enhanced Access
• 64 Have Their Own Databases

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Thank You