Can Our Views Converge? Strategic Partnerships Active

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Can Our Views Converge?

• Strategic Partnerships
• Active Collaboration Underway
• North American Context
• Global Community of Providers

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Beyond P2 Sustainable Consumption and
Production
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Sustainable Consumption
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Defining SCP

• Defining a common SCP Language
• Concrete Actions
• Governmental Leadership
• Engaging Business in Partnership
• Creating Financial Conditions for SCP
• Strengthen SCP Technical Assistance
• Expand SCP Stakeholder Group Globally

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Blue Ocean Strategy
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Blue Ocean Strategy vs. Red Ocean Strategy
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Red Ocean Strategy

• Compete in existing market space.
• Beat the competition.
• Exploit existing demand.
• Make the value/cost trade-off.
• Align the system of activities with strategic.
  choice of differentiation or low cost.

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Blue Ocean Strategy

• Create uncontested market space.
• Make the competition irrelevant.
• Create and capture new demand.
• Break the value/cost trade-off.
• Align the system of a companys activities in
  pursuit of differentiation and low cost.

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Towards Blue Ocean Strategy

• Not about technology innovation
• Incumbents create blue oceans
• Creating blue oceans build brands

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Companies

• Cirque du Soleil
• Home Depot
• Federal Express
• Southwest Airlines
• CNN

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