De Mar’s Product Strategy

1
De Mars Product Strategy

• A-Team

2
What is De Mars product? Identify the tangible
parts of this product and its service components.
3

• plumbing, heating, and air-conditioning products
• Product Strategy says Solve the customers
  problem no matter what, solve the problem when
  the customer needs it solved,and make sure the
  customer feels good when you live
• guaranteed same-day service

4
How should other areass of De Mar (marketing,
finance, prsonel) support its product strategy?
5

• marketing
• customer is the most important value for company
• We will be there to fix your A/C on the fourth
  of July, and is not a penny extra.
• finance
• benefit for costs
• personel
• special rates for emplyees working during
  special days
• the person who wants a nine to five job needsl
  go somewhere else

6
Even though De Mars product is primerily a
service product, how should each of the 10 OM
decisions in the text be managed to ensure that
the product is successful?
7

• product selection and design
• quality
• process
• location
• sheduling
• layout
• HR
• Supply Chain
• inventory
• maintanance

• focus on pluming, heating and air-conditioning
  products
• major priority, standards exceed regulatory
  requirements same-day service while required
• long product runs in specialized facielieties
• Fresno, California, located in one city
• -
• -
• hire the best well-trained employees,
  empowerment, most competitors guarantee their
  work for 30 days
• -
• -
• highly trained staff, 24-hour-a-day, 7-day-a-week
  service at no extra charge for customers