Slogans, Taglines…

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Slogans, Taglines

• Marketing I
• Mr. Yates

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Quick Logo Quiz

• http//www.funtrivia.com/playquiz/quiz5498064e0e8.
  html
• http//www.yesnet.yk.ca/schools/wes/webquests_them
  es/media_sofie/slogan_song_quiz.html
• http//digg.com/gaming_news/Take_the_Logo_Quiz

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Slogan?

• So what is the difference between a slogan and a
  tagline?
• The dictionary says that a slogan is a word or
  phrase used to express a characteristic position,
  a stand, or a goal to be achieved
• a brief attention-getting phrase used in
  advertising or promotion a tagline.

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Tagline

• A tagline is a line that serves to clarify a
  point or create a dramatic effect a reiterated
  phrase or message identified with an individual,
  group, or commercial product and that resonates
  strongly with an audience An ending line, as in
  a play or joke, which makes a point a slogan.

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Okay now Im confused

• So the words have similar meanings, and they
  share many synonyms
• byword,
• catchphrase,
• catchword,
• idiom,
• jingle,
• proverb,
• trademark

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Differentiate further please

• It could be said that taglines are the long-term
  phrases and slogans are used mainly as
  advertising lines.
• Slogans and taglines are an integral aspect of a
  company's identitythey
• amplify the company's message
• serve as the foundation for any marketing effort.

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Why?

• Your slogan and tagline should reveal to the
  world who you are by expressing the core of your
  brand value.
• Powerful slogans and taglines play a key role in
  inspiring trust and expanding your reach into
  your intended target market.

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Coca-Cola

• The Coca-Cola Company is a perfect model of a
  company that has used great slogans and taglines
  to articulate and enhance its brand.
• Coca-Cola has been in existence since 1886 and is
  the number one selling soft drink in the world.
• For more than 100 years the company has dominated
  the soft drink market because (1) it makes a
  great product, and (2) it has great brand
  recognition and loyalty.

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Coke

• Coke has been creating slogans and taglines for
  its products since 1905--how many of them do you
  remember?
• What about
• Can't Beat the Real Thing
• Coke Is It
• Have a Coke and a Smile
• Catch the Wave
• These are just a few of the company's many
  compelling slogans and taglines

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Coke

• These powerful phrases convey a sentiment, an
  emotion, or an attitude.
• Coke has consistently proved to the world that
  the right slogan and tagline will linger in your
  mind for decades.

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Over the years
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Some Memorable Ones

• Apples Think Different
• Wheaties Breakfast of Champions
• Maxwell Houses Good to the Last Drop
• Wendys Wheres the Beef?
• Medic Alert - Ive fallen and I cant get up?
• MMs melt in your mouth, not in your hands a
  dirty, rotten lie.
• Alka Seltzers Plop Plop, Fizz Fizz
• Pepto Bismols Nausea, heartburn, indigestion,
  upset stomach, diarrhea.
• A Diamond is Forever. Created by N.W. Ayer
  Sons, Inc. for De Beers

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How about

• Theyre G-r-r-r-eat!
• Frosted Flakes
• Gimme a Break, Gimme a Break
• Kit Kat
• Once You Pop, You Can't Stop
• Pringles
• Online Quiz http//www.speedy-incorporation.com/s
  loganquiz/

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• Rice-A-Roni, the San Francisco Treat Probably
  the most famous jingle in American advertising
  history, the first Rice-A-Roni commercial aired
  in 1959
• The Best Part of Waking up is Folgers in Your
  Cup This line has been featured in every Folgers
  commercial since the 1960s.
• Nothing Outlasts the Energizer. It Keeps Going,
  and Going Produced by DDB Chicago Advertising
  for Energizer since the 1980s

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• This is your brain on drugs. Launched in 1987
  as a large-scale anti-narcotics campaign by a
  Partnership for a Drug-Free America, this PSA
  featured an egg (This is your brain) and an egg
  frying in a pan (This is your brain on drugs.)
• Be Like Mike. Created for Gatorade in 1991
• Beef. Its whats for dinner. In 1992, in the
  face of declining beef consumption, Leo Burnett
  Worldwide came up with this memorable slogan
  (apparently recognized by over 88 of Americans)
  for The National Cattlemens Beef Association

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Your assignment

• Create 3 slogans for the following 3 products
  (meaning one good slogan for each 3 total)
• A breakfast cereal
• An athletic clothing line
• A fast food restaurant
• This is a competition (be secretive)
• Voting will be anonymous