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Slogans

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Slogans What is a slogan? motto: a favorite saying of a sect or political group A slogan is a memorable motto or phrase used in a political, commercial, religious and ... – PowerPoint PPT presentation

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Title: Slogans


1
Slogans
2
What is a slogan?
  • motto a favorite saying of a sect or political
    group
  • A slogan is a memorable motto or phrase used in a
    political, commercial, religious and other
    context as a repetitive expression of an idea
  • A slogan is used in Scottish heraldry as a
    heraldic motto or a secondary motto. They usually
    appear above the crest on a coat of arms
  • A battle cry (original meaning) A distinctive
    phrase of a person or group of people A phrase
    associated with a product, used in advertising
  • Short, memorable advertising phrase Examples
    include "Coke Is It," "Just Do It," and "Dont
    Leave Home Without It.
  • Phrase used to advertise a product, or to
    identify a company or organization.
  • A noun phrase identified with a firm. A motto
    used in selling an enterprise or company.
  • A catch phrase or small group of words that are
    combined in a special way to identify a product
    or company.

3
Why are slogans important to advertising?
  • Business slogans are critical to the image of
    your business, regardless of the size. The slogan
    or tagline is part of your business image. It is
    a major part of your branding.
  • While a slogan contains just a few words, from
    one to seven as a rule, it is not easy to write.
    Fact is, it takes more effort to write a
    meaningful slogan --- to wrap up the essence of
    your business --- in a few words, than it does to
    write a long sales letter. In the latter you have
    lots of room to create a sales message. In the
    former, you're limited to a few words to sum up
    the entire meaning of your business!

4
Name that tune
slogan
5
  1. Its everywhere you want to be.
  2. Dont leave home without it.
  3. Hot eats. Cool treats.
  4. Where do you want to go today?
  5. The best built cars in the world.

6
  1. Just do it.
  2. Because you are worth it.
  3. Easy, breezy, beautiful.
  4. Just for the taste of it.
  5. The UN cola

7
  1. Wheres the beef?
  2. Finger lickin good.
  3. Snap, Crackle, Pop
  4. Please dont squeeze the ________.
  5. The ultimate driving machine.

8
Its everywhere you want to be.
9
Dont leave home without it.
10
Hot eats. Cool treats.
11
Where do you want to go today?
12
The best built cars in the world.
13
Just do it.
14
Because you are worth it.
15
Easy, breezy, beautiful. _______
16
Just for the taste of it.
17
The UN Cola
18
Wheres the beef?
19
Finger lickin good.
20
Snap, crackle, pop
21
Please dont squeeze the ____.
22
The ultimate driving machine
23
How do you write an effective slogan?
http//slogan4u.com/write_effective_slogans_tutori
al.htm
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