Title: Slogans
1Slogans
2What is a slogan?
- motto a favorite saying of a sect or political
group - A slogan is a memorable motto or phrase used in a
political, commercial, religious and other
context as a repetitive expression of an idea - A slogan is used in Scottish heraldry as a
heraldic motto or a secondary motto. They usually
appear above the crest on a coat of arms - A battle cry (original meaning) A distinctive
phrase of a person or group of people A phrase
associated with a product, used in advertising - Short, memorable advertising phrase Examples
include "Coke Is It," "Just Do It," and "Dont
Leave Home Without It. - Phrase used to advertise a product, or to
identify a company or organization. - A noun phrase identified with a firm. A motto
used in selling an enterprise or company. - A catch phrase or small group of words that are
combined in a special way to identify a product
or company.
3Why are slogans important to advertising?
- Business slogans are critical to the image of
your business, regardless of the size. The slogan
or tagline is part of your business image. It is
a major part of your branding. - While a slogan contains just a few words, from
one to seven as a rule, it is not easy to write.
Fact is, it takes more effort to write a
meaningful slogan --- to wrap up the essence of
your business --- in a few words, than it does to
write a long sales letter. In the latter you have
lots of room to create a sales message. In the
former, you're limited to a few words to sum up
the entire meaning of your business!
4Name that tune
slogan
5- Its everywhere you want to be.
- Dont leave home without it.
- Hot eats. Cool treats.
- Where do you want to go today?
- The best built cars in the world.
6- Just do it.
- Because you are worth it.
- Easy, breezy, beautiful.
- Just for the taste of it.
- The UN cola
7- Wheres the beef?
- Finger lickin good.
- Snap, Crackle, Pop
- Please dont squeeze the ________.
- The ultimate driving machine.
8Its everywhere you want to be.
9Dont leave home without it.
10Hot eats. Cool treats.
11Where do you want to go today?
12The best built cars in the world.
13Just do it.
14Because you are worth it.
15Easy, breezy, beautiful. _______
16Just for the taste of it.
17The UN Cola
18Wheres the beef?
19Finger lickin good.
20Snap, crackle, pop
21Please dont squeeze the ____.
22The ultimate driving machine
23How do you write an effective slogan?
http//slogan4u.com/write_effective_slogans_tutori
al.htm