CREATIVITY AND INNOVATION

1
CREATIVITY AND INNOVATION

• How innovative are you?
• Chapter 16 Lecture 3

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Solve the problem

• Remove three sticks to leave four

3
See this figure?

• Divide the figure below into as many pieces as
  you can by making four straight cuts with a long
  knife

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2 Dimensions11

• Cuts and pieces

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3 dimensions14

• imagine its a cake

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Another Perspective

• Fold it after each cut16

7
New Challenge

• A company manufactures glassware. The last step
  of the process is to wrap glasses individually in
  used newspapers and then place them in a
  specially designed box. The box is then sealed.
  Management notices low productivity with this
  last step, observing that workers occasionally
  stop to read the newspapers? What can management
  do to increase productivity?

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Steps to Personal Creativity

• 1. Accept that you can be creative
• 2. Question traditional assumptions
• 3. Expand your problem-solving styles
• 4. Employ creativity techniques
• 5. Practice thinking in new ways
• 6. Learn when your creative thinking is best
• Adapted in part from Higgins, James M. 1997.
  Escape From The Maze. New York New Management
  Publishing.

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Relevance to Globalization

• In a rapidly changing global world, managers must
  use all their abilities to anticipate
  opportunities and threats

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Future Visions of the Auto Industry

• Fuel injections will require much less gas
• Need for lean production
• There will be need for small autos to serve
  utilitarian mass markets
• There will be more women drivers in Europe and
  Asia
• Emotions will be used to promote products
• Increased speed limits
• More roads will be needed

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Future Visions of the Food Industry

• This is a recession-proof industry with very slim
  profit margins
• We see segmentation of markets and niche
  development
• Many consumers/nations leapfrog to the latest
  trends rather than following a particular
  development process
• The natural environment is increasingly important
• Computer technology linking suppliers gets food
  to market at a lower price
• In Western countries there is a trend toward less
  cooking in the home

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Envisioning Techniques

• Linear
• step-by-step scenario planning, etc.
• Intuitive
• imagery brainstorming analogy

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Stimulants to Work Creativity

• 1) FREEDOM in deciding work to do or how to do
  it
• 2) CHALLENGE to work hard on important projects
• 3) RESOURCES needed to do the work
• 4) ENCOURAGEMENT from a supervisor who is a good
  work model, sets appropriate goals, supports and
  has confidence in the work group
• 5) WORK GROUP SUPPORTS such as diverse skills,
  people who communicate well, are open to new
  ideas, constructively challenge one anothers
  work, trust and help each other, and feel
  committed to their work
• 6) ORGANIZATIONAL ENCOURAGEMENT in a culture that
  supports creativity and communicates a shared
  vision of organization

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Obstacles to Work Creativity

• 1) ORGANIZATIONAL IMPEDIMENTS such as internal
  political problems, harsh criticism of new ideas,
  destructive internal competition, avoidance of
  risk and overemphasis on the status quo
• 2) WORKLOAD PRESSURES such as extreme time
  pressure, unrealistic expectations, or
  distractions

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Weigh the Odds

• You have 50 coins of which one is slightly
  heavier than all others. This weight difference
  can be detected on a balance scale
• What is the least number of weighings required to
  find the heaviest coin?

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New Challenge

• A

A
B
C
C
A
B