Title: a division of
1Synergy Group Studio Moda Design
a division of HEADWINGS INC. New York
2 Introduction
S
ynergy Group is a consortium of highly trained
and specialized individuals that operate together
in the world of high fashion and design. All
Synergy Group staff have years of experience in
their respective areas of operation, and Synergy
offers a vast network of selected production
facilities both in Italy and overseas. Our
primary objective is to offer our clients a true
turnkey approach for all aspects of design,
sampling, production and distribution of Moda
Italiana
3 Strategy
Synergy Group provides completely modular
services to the absolute highest industry
standards, that allows our clients to
specifically target their products or services
that require development and or
improvement. Synergy Groups experience in
working with some of the best known brands in the
world, coupled with our ability to offer highly
flexible services, allows our clients the
concrete opportunity to concentrate and focalize
directly in the primary areas of interest,
without distractions
4 Mission
Mission
To further establish our reputation and become
the reference point for any company in the
fashion world that wishes to develop new products
within their brand. To become the benchmark
in terms of creative and industrial design,
sampling and both pre-production and full
production cycles. To offer selected clients
distribution opportunities in some of the most
prestigious boutiques and specialty stores in
Italy, the USA, Japan and The U.A.E.
5 Opportunity
Global production for accessories, footwear and
apparel is divided into different categories.
Top level production, in terms of both the
quality of the raw materials and the finished
products can be found in Italy, France, Spain and
in several EU countries where the production
facilities are overseen by Italian product
managers. Medium to low level production in
terms of both cost but also quality, in countries
such as China, India, Vietnam etc.
6 Opportunity
In recent years many companies have ventured
into different continents in search of better
price points, more competitive production
facilities etc., in order to combat inflation and
fluctuating exchange rates. Many of these
companies have paid a high price for these
initiatives in both economic terms and in terms
of their reputations The trend amongst the
industrys top level brands is to return to, or
consolidate existing manufacturing facilities in
Italy, or indeed to create a joint-venture
between overseas manufacture and Italian
finishing of the products
7 Opportunity
FACT Italian Manufacturing has always had and
will always have tremendous appeal for consumers,
worldwide. FACT Synergy Group collaborates
on a daily basis with factories in the Marche
region and Tuscany that manufacture accessories,
apparel, leather goods, footwear and jewellery
for some of the worlds most famous brands.
8 Opportunity
FACT Synergy Group can provide our clients the
manufacturing know-how of the same factories
that produce leather goods, accessories,
footwear, apparel and jewellery for the worlds
top brands, at costs that are highly competitive.
Factories that are located in Italy, the
E.U., and Asia and Synergy Group is able to fully
guarantee all production against any
manufacturing defects
9 Chapter 2
Services
10 Business operations
Synergy Group is specialized to provide design,
finished products, pre-production samples, full
production cycles, quality control and general
assistance in part or in toto in the following
market sectors
Leathergoods Footwear Apparel Jewellery Watches Ho
useware
11 Business operations
We offer our clients the following services
Design Sampling Pre-production
Production Quality Control Logistics
12 Business operations
Other services include
Research and Development Market
studies Marketing Distribution and sales
strategies
13Chapter 3
Structure
14 Offices
Synergy Group is a division of the american
company Headwings Inc., of New York that has its
operational offices in Civitanova Marche in
Italy. The offices are housed in
approximately 2,000 square meters of space,
comprising first floor offices and showrooms and
ground floor warehousing, logistics, quality
control and shipping services
15 Production
Through our network of manufacturers we are
able to supply production resources of the very
standards for the most important fashion oriented
market sectors
Footwear Jewellery Leathergoods
Watches Apparel
16 Logistics
Synergy Groups Logistics offices and
warehousing facilities operate in partnership
with highly specialized and trusted international
freight forwarders. All quality control and
shipping is overseen by Synergy staff members in
order to guarantee total peace of mind to our
clients Synergy Group prides itself on its
reputation and its commitment to total excellence
17 Logistics
All products are packaged in triple IATA cartons
and the cartons are individually shrink-wrapped
in plastic for added security
all shrink-wrapped cartons are palletized
18 Logistics
The pallets are then wrapped with metal wire
netting
and covered with two layers of thick plastic
19 Logistics
cargo net, and ready to go!
These precautions may seem excessive, however
Synergy is known to be a supplier of luxury
goods, therefore we feel that this service is an
absolute must for our own and our clients peace
of mind
20 Distribution Strategy
In collaboration with the International Boutique
Alliance (IBA), Synergy Group literally opens the
doors to over 120 multi-brand luxury boutiques
throughout Italy, Spain, France, Germany, the
United Kingdom and the USA. Located in some of
the most inspiring and picturesque towns and
cities in Italy, Spain, France and England the
IBA boutiques, are individually some of the most
beautiful and prestigious boutiques in the world,
and as a group, under the umbrella of the
International Boutique Alliance, they are
unquestionably the best resource for top level
designer brands in the world
21 Distribution Strategy
Some of our IBA member boutiques
22 Distribution Strategy
Synergy Groups professionalism and excellent
intrapersonal relationships are great advantages
when dealing with independent luxury boutique
owners, key management figures in distribution
networks, senior department store buyers and
specialty store owners. These relationships
often allow Synergy Group the ability to
position quality products at the highest levels,
in some of the most beautiful boutiques, and
always in the company of the very best brand
names in the fashion industry, worldwide.
23 Chapter 4
Staff
24 Direzione
Ryo Saito President Augusto Matons Vice
President Gaetano De Franceschi Chief Designer
25 Design Production
Gaetano De Franceschi Leather goods,
jewellery, watches Eugenia
Rossi Womens leather goods, jewellery
Gabriele Calvigioni Leather goods
Andrea Piampiani Shoes, formal
casual Maria Grazia Cherri Womens
shoes, formal casual Pierpaolo
Pennesi Apparel, formal casual
26 Management Office
Antonio Barberio - Marketing Sales Takashi
Itakura - Marketing Sales Piero
Cicchetti - Logistics Shipping Giovanna
Cicchetti - Administration Keiko
Roy - Administration (USA) Toyokuni
Hagiwara - Logistics (USA) Karen Smith - Project
Manager (USA)
27 Biographies
Biographies
28 Gaetano de Franceschi
The son of an Italian Air Force pilot, Gaetano
spent his early childhood living within the
grounds of a military airport, in constant
contact with these flying machines and the
mechanics that cared for them. These early
childhood toys fired his passion for all things
technological and for designs, sculptured by the
wind. Gaetanos mother instilled him with sharp
creative skills, edged with a meticulous eye for
detail. In fact it was his mother who worked
in one of the first photographers studios that
applied the techniques of hand finishing details
on the prints. It was she that transmitted to
Gaetano his passion for drawing, a medium that
has become for him his preferred means of
communication.
29 Gaetano de Franceschi
This love of art applied into a technological
context, formed Gaetanos project oriented
mentality, making Gaetano De Franceschi a unique
designer, facinated by raw materials and how
they can be applied and worked, extremely
attracted to metals, leather and composite
materials that are projected with an eye towards
the future. Gaetano has been an aircraft pilot,
has raced both automobiles and motorcycles and
absolutely loves to build all things that
gravitate in or around the world of these
machines. He is a curious and insatiable world
traveller, looking forward to a future where old
traditions and new technologies blend together,
and with this concept he breathes life into and
all of his designs
30 Biografie Gaetano de Franceschi
1979 - 1983, In-house designer for Nazareno
Gabrielli drawings, collections, leather goods,
silk, jewellery for Nazareno Gabrielli,
Cartier, John Sterling, E.Zegna 1984 In-house
designer for Joking (Fendi licensee) in
Firenze 1985 Design stage for silk products in
Binda - Como 1986 - 1987 Consultant Designer
for Pierre Cardin USA, Harvè Bernard USA, Ted
Lapidus Europa, Egon Von Furstenberg 1988
Freelance designer 1989 - 1991 Leather goods
collections for Annabella - Pavia 1989 - 1993
Leather goods collections for Reporter 1990 -
1991 Watch collections for Fortis 1990 - 1991
Free time collections for Auguri
Mondadori 1990 - 1994 Leather goods collections
for Danilo Dolci 1993 - 2000 Leather goods
collections for Byblos 1993 - 1994 Luggage
collections for Lancetti 1993 - 1997 Leather
goods collections for Genny 1994 - 1997 Leather
goods collections for Genny Way 1995 Leather
goods collection for Hunting World 1995
Leather goods collection for Renoma -
Parigi 1995 - 1998 Leather goods and metal
accessories collections for Cesare Paciotti
31 Biografie Gaetano de Franceschi
1995 Leather goods collection for Charles
Jourdan 1995 - 1997 Leather goods for Rodo -
Firenze 1996 Leather goods for Enny 1996 -
97, Leather accessories collections for Roldeco
(gruppo Rolex) 1996 - 97, Leather goods
collections for Fendissime (Gruppo Fendi) 1997 -
98, Leather goods collections for Les
Copains 1998 Leather goods collections Sigrid
Olsen USA 1998 - 99 - 2000, Leather goods
Missoni 1999 Leather goods collections for
Antonio Fusco 2000 Leather goods collections
for Montana, Coogi Australia, Mary Read 2001 -
2006 Leather goods, silk, knitwear, jewellery,
footwear for Gherardini 2001 Leather goods
collection for Trussardi 2001 - 2007 Jewellery
collection for BrosWay 2003 - 04 Leather goods
collection Enrico Coveri 2003 Leather goods
collection Voyage 2004 Leather goods
collection Michael Kors - Usa 2005 Leather
goods collection Hugo Boss 2006 - 2007 Leather
goods collection for Hunting World
32 Gabriele Calvigioni
In 1977 Gabriele began to work in the leather
goods factory Pelletterie Artistiche Silvani
S.A.S. where he remained for 15 years starting as
an apprentice modellista or sample maker and
finishing his time there as the Head of the
technical and design office During his time in
Silvani company, Gabriele created many different
ranges of products bearing the Silvani label
which were sold both domestically and
internationally Gabriele also made many bespoke
items as well as samples and pre-production
models of leather goods for internationally
acclaimed brands such as YVES SAINT-LAURENT,
FENDI, CARTIER, BALLY, PRADA, COACH, HUNTING
WORLD, FILOFAX, BUGATTI AUTOMOBILES, POLTRONA
FRAU, ALBERTO GUARDIANI, SANTONI, CESARE
PACIOTTI, LAIPE, VERSACE Currently, Gabriele is
collaborating with several prestigious leather
goods factories in the Marche region and Tuscany
where he is in charge of the manufacturing of
pre-production models of handbags, briefcases and
small leather goods for TODS, PRADA, and HOGAN.
33 Biografie Gabriele Calvigioni
1977 - 1992 PELLETTERIE ARTISTICHE SILVANI
S.A.S. 1998 Began career as a freelance
modellista 1999 - 2000 Collaborated with
DANILO DOLCI srl, Byblos licensee for the
creation of pre- production prototypes and as
production manager, following all aspects of
production from raw material sourcing to final
quality control inspection 2000 - 2001
Collaborated with MSC Italia, licensee for
the brand HUGO BOSS for the creation of
pre-production prototypes and as production
manager, following all aspects of production
from raw material sourcing to final quality
control inspection, both in Italy and overseas
in Hungary 2000 - 2002 Collaborated with
PINEIDER of Firenze, where Gabriele was invited
to use his innate creative nature to
manufacture several collections of accessories
for men as well as office accessories 2002 -
2003 Collaborated with Orbino, New York for the
sampling and production of leather cases for
portable P.C.s, Palm Top computers and
i-pods Also collaborated with Thornbush
Productions of Los Angeles, manufacturing a the
pre-production samples of a collection of high
tech luggage 2005 Collaborated with PGH spa
di PIERO GUIDI incorporating new models
of handbags and accessories into existing
collections 2006 Collaborated with the
American company Bosca, Ohio, making
pre-production samples of ladies handbags and
business cases 2007 - present day Collaborating
with several leather goods manufacturers in the
Marche region and in Tuscany
34 Eugenia Rossi
Eugenia was awarded her diploma from the
Accademia delle Belle Arti, and began her career
as a fashion designer immediately afterwards
She is eclectic and extremely creative, with
an innate aptitude for creative design of leather
goods, apparel, jewellery and watches Eugenia
has collaborated with many internationally
acknowledged brands, some of which are listed
below, in terms of design, of pre-production
sampling and quality control of the finished
products, brands such as VERSACE, ANNABELLA
PAVIA, GENNY, GENNY WAY, HUNGTING WORLD, CESARE
PACIOTTI, LANCETTI, ROLEX, RENOMA, MISSONI,
SIGFRID OLSEN, FENDISSIME, ANTONIO FUSCO, LES
COPAIN, REPORTER, FORTIS, MONDADORI, HUGO BOSS,
EUGENIA ROSSI, CHARLES JOURDAN, RODO, and many
others
35 Biografie Eugenia Rossi
1895 - 1987 Designed and produced ladies
apparel with her own label 1988 - 1989 Mens
and Womens collection for Gianni Versace 1989 -
1991 Leather goods collection for Annabella,
Pavia 1989 - 1993 Mens and Womens leather
goods collection for Reporter 1990 - 1991 Watch
collection for Fortis 1990 - 1991 Free time
collection for Auguri Mondadori 1190 - 1994
Leather goods collection for Danilo Dolci 1993
- 2000 Mens and Womens leather goods
collection for Byblos 1993 - 1994 Luggage
collection for Lancetti 1193 - 1997 Womens
Leather goods collection for Genny 1994 - 1997
Womens leather goods collection for Genny
Way 1995 Leather goods collection for Hunting
World 1995 Womens leather goods collection
for Renoma, Paris 1995 - 1998 Mens and
Womens leather goods collection for Cesare
Paciotti 1995 Womens leather goods collection
for Charles Jourdan 1995 - 1997 Womens
leather goods collection for Rodo, Firenze 1996
Leather goods collection for Enny
36 Biografie Eugenia Rossi
1996 - 1997 Accessories collection for Roldecò
(ROLEX group) 1996 - 1997 Womens leather goods
collection for Fendissime (FENDI group) 1997 -
1998 Womens leather goods collection for Les
Copains 1998 Womens leather goods collection
for Sigrid Olsen 1998 - 2000 Womens leather
goods collection for Missoni 1999 Womens
leather goods collection for Antonio Fusco 2000
Womens leather goods collections for Montanà,
Coogi Australia, Mary Read 2001 - 2003 Leather
goods collection for Gherardini 2001 Womens
leather goods collection for Trussardi 2001 -
2007 Brosway jewelry collection 2003 - 04 Mens
leather goods collection for Enrico Coveri 2003
Leather goods collection for Voyage 2004
Leather goods collection for Michael Kors 2005
Leather goods collection for Hugo Boss 2006 -
present day Freelance designer
37 Andrea Piampiani
Andreas natural aptitude for beauty and harmony
combine with years of research and with the
passion to excel Andrea has been and is, a shoe
designer to the famous and has been in the shoe
business since 1990, with a real flair for
gentlemanly style He has a keen ability to
study and incorporate different aspects of design
and functionality into the shoes that he creates,
always with the respect that tradition and
quality impose on good taste. With his roots
firmly placed in the Marche region, Andrea has
grown up with the aroma of leather and the
creative passion for design that is often found
only in Italy Andrea believes that only expert
hands can create timeless creations, and this can
be said to be true of any works of art. His
greatest ability is that of using any raw
materials, old or new and making from them pure
elegance and style
38 Biografie Andrea Piampiani
- Fornarina
- Began his career as a free-lance designer
- 1989 Designer for the Gruppo Soldini for Stone
Haven mens shoes and Full Day womens shoes - 1990 - 2000 Designer for the Dutch company
Dijkmans for the collections Buon Uomo mens
shoes and Buon Donna womens shoes - 1996 Designer for the German Group Wortman,
for the collection Samanna - 1996 - 1999 Designer for the Brazilian company
Gruppo Maxi, for the design and development
of soles in polyurethane - 1996 - 1999 Designer for the Brazilian company
Gruppo Sibil 2, for the design and
development of soles in T.R. and PVC - 1999 Designer for the Italian company Gruppo
Fornari, for the brand Nose - 1999 Designer for the Italian company Gruppo
Miber, for the brands Kem e Keys - 2000 - present day Designer for several companies
as well as his own label shoes Andrea Piampiani
39 Maria Grazia Cherri
Maria Grazia has been active in the footwear and
apparel industries since 1995, the year in which
she began her collaboration with Gianfranco Ferrè
and Luciano Soprani. Her natural sense of
fashion combined with her ability to create truly
exclusive creations have made her into an
extremely capable designer with a flair for the
extroverse Maria Grazia Cherri nurtures a
healthy obsession for attention to detail and is
a hands-on designer, following every stage of
the realization of the prototypes that bear her
signature, from the selection of the raw
materials to the actual creation of the finished
item Her passion and professionalism have seen
Maria Grazia Cherris shoes adorn the feet of
international personalities during the Oscars,
have graced the feet of dignitaries and Royalty
alike Today Maria Grazia is an integral part of
the Synergy Group and she continues to make
exclusive creations for Italian and international
VIPs
40 Biografie Maria Grazia Cherri
1995 - 96 Milan Designer and Modellista for
the 0001 collection for Ferrè, Max Mara and
Luciano Soprani, as well as designer for
non-branded collections 1996 - 2000 San
Benedetto Del Tronto Private label designer for
prestigious boutiques in the surrounding
areas Collaboration with La Pantofola DOro and
Calzaturificio Asker for the creation of
several collections of footwear Collaboration
as designer for several collections for the e
company Calzaturificio Lory Blu 2000 - 01
San Benedetto Del Tronto and Paris as designer
for three collections of luxury apparel and
footwear for the French company Chantal 2001 - 03
San Benedetto Del Tronto Freelance designer,
for several Marche based companies 2004 -
present day In January 2004 Maria Grazia opened
her own atelier where she creates and designs
collections of apparel, footwear and jewellery
for VIPs from politicians to the world of
television, the Arts and Cinema, as well as
designing for several Italian and
international clients
41 Pier Paolo Pennesi
Pier Paolos professional career have allowed
him to gain the first hand knowledge as to how
international fashion companies really
work Pier Paolos keen eye for detail was
clearly focused when he stated After noticing
a remarkable talent in the young student (at the
time) Alexander McQueen I decided that I wanted
to collaborate with the young McQueen in the
creation and realization of his first
collections. Creations that served to consecrate
this English Genius. Pier Paolo worked side
by side with McQueen in order to assist in the
phase of pre-production sampling, and later as
the Head of Production for both the mens and
womens collections of Alexander McQueen
apparel Pier Paolo is very much in tune with
the market trends and firmly believes that RD is
the key factor to economic success in this
business. His vast knowledge of the market and
what the competition is proposing allows Pier
Paolo to give expert and concrete advice
42 Biografie Pier Paolo Pennesi
.
Pier Paolo has also manufactured under license
for the following brands, where more often than
not he has also been requested to supply the
brand owners with his own very special brand of
expertise in order to guarantee success in the
international apparel and fashion Frankie
Morello and G. Barbato Pelle. Pier Paolo
Pennesi has also collaborated with the following
brands Alessandro Dellacqua, Borbonese,
Cruciani, Herno, Redwall Abbigliamento, Alviero
Martini, Mila Schoen, Alviero Martini - Prima
Classe. Pier Paolo was responsible for the design
and style of the collections as well as being
responsible for overseeing the production of the
collections and organizing the sales network.
With Pier Paolo Pennesi as Synergy Groups
product manager for the formal, Sportswear and
Casual apparel collections, we are able to
guarantee our clients one of the very best
product managers in the business
43 Biografie Pier Paolo Pennesi
1993 -1995 ALEXANDER MCQUEEN Production Manager
for mens and womens collections 1994 - 2008
PENNESI Srl Buying Office Manager for mens
collections 1997 - 2008 OFFICINE CREATIVE SRL
General Manager for the collection "t-skin" 1996
- 1998 General Manager for the under license
production of Frankie Morello and G. Barbato
Pelle 2000 - 2004 Collaborated with Alessandro
Dellacqua, Borbonese, Cruciani, Herno,
Redwall Abbigliamento. 2005 - 2008 COPEN SRL
as Director for the production under license for
the brands Alviero Martini and Mila Schoen
and for Prima Classe Alviero Martini, where
he was responsible not only for the design and
styling, but also for the supervision of the
production and the sales network 2007 - 2008
PCUBO DI PIER PAOLO PENNESI as General Manager
of the Pennesi Collection.
44 Credits
Credits
Montanà Coogi Australia Mary Read Voyage Fendissim
e Cruciani John Sterling Enny Gianni
Versace Coach Redwall
Pierre Cardin Voyage Byblos Michael Kors Les
Copain Sigfrid Olsen Bronx JP Tods Hogan Frankie
Morello Luciano Soprani
Bugatti Pantofola dOro Alessandro
DellAcqua Gianmarco Lorenzi Roberta di
Camerino Antonio Fusco Alviero Martini Prima
Classe Alexander McQueen Ermenegildo Zegna Max
Mara
Gianni Barbato Santoni Mila Shon Piero
Guidi Borbonese Enrico Coveri Bosca Fornarina Ston
e Haven Kem Keys
45 Credits
PRADA FENDI HUGO BOSS GHERARDINI YSL Poltrona
Frau ROLEX Cartier
Cesare Paciotti BrosWay RENOMA Alberto
Guardiani Mondadori Asker Filofax LANCETTI
Hunting World Eugenia Rossi Pennesi Pineider Danil
o Dolci Roldecò Genny Genny Way
Annabella Pavia Fortis Reporter Charles
Jourdan Nazareno Gabrielli Bally Rodo Missoni
46 Credits
47 Credits
48 Contacts
Head Office USA 545 Saw Mill River
Road Ardsley, New York 10502 - USA Telephone
1 914 693 1827 Facsimile 1 914 693
9717 e-mail headwings_at_msn.com
Head Office Italy Via Enzo Ferrari n.8/9 62012
Civitanova Marche (MC) ITALY Telefono 39
0733 897064 Facsimile 39 0733 895385 e-mail
office_at_headwings-italia.com