B2B Events Market in India 2010

1
B2B Events Market - India
November 2010
2
Executive Summary
Total market for B2B Events in India was valued
at INR X bn in 20-- expected to grow at a CAGR
ofX to reach INR Z bn in 20--
Market
Sources of revenue for organizers are based on
mixed variables like A, B, C and DIndia is fast
evolving with increasing number of exhibition
centres and event organizers
Growth of the Indian economyInnovation and
specialization of eventsAn effective channel for
marketing
Market
Characteristics
Increase in sponsorship sales and pricing
initiativesInfrastructure development through
foreign investmentLack of proper infrastructure
Issues Challenges
Competition from other playersDependence on
industry growth
Financial assistance is provided to event
organizers in India from the Department of X in
order toboost FDI inflow in India
Government Support
Event promotion in India is provided grants as
well as other services through a scheme
envisagedby the Ministry
Market is fragmented with low barriers of entry
and rising number of event organizersCentre 1
and Centre 2 are the largest exhibition centres
in India
Competition
There is a huge influx of foreign players who are
bringing international trade events to
Indianmarket
2
B2B EVENTS MARKET IN INDIA 2010.PPT
3
Market Overview
Market Characteristics
Issues Challenges
Government Support
Major B2B Trade Shows
Competition
3
B2B EVENTS MARKET IN INDIA 2010.PPT
4
Global market for B2B events is rising owing to
the needs of
higher networking between buyers and sellers
Global Market - Overview
No. of International Exhibition Centres
Global market for events is growing owing to
the growing interest of organizers and
exhibitors
Asia Pacific - 20XX Total Centres - Z
Others G
Sector 1, 2 and 3 segments account for a large
portion of space sales in exhibitions across
Country 1
Country 6
X, Y and Z are other segments showing growth
Country 5 E F
Exhibitions have excellent cash flow
characteristics, with booth space deposits often
paid up to a year in
D A Country 1Country 4
C
advance
Country 3 B
Country 2
Number of Exhibitions Identified (20XX)
Size of International Exhibition Centres
Asia Pacific - 20XX Total Gross Indoor Size - Z
mn sq.
Others
otal - Z
TCountry 1
m
G
Others
A
Country 6 GCountry 5EF
Country 6 F
E Country 4
Country 5
DD B Country 3 C
C Country 2Country 3
B
Country 4
Country 2
A
Country 1
Others include X, Y, Z
Source
4
B2B EVENTS MARKET IN INDIA 2010.PPT
5
Indian B2B events market is growing steadily
giving rise to
opportunities for sellers to tap large number of
buyers
Indian Market - Overview
Market Size Growth
The B2B events industry comprises of trade
shows and exhibitions intended to bring together
buyers
and sellers on a common platform
INR bn
India is ranked Xth after Country 1. 2. 3 and
4, both in terms of number of exhibitions held
as well as space
g vf
covered
A u
Number of exhibitions identified in India during
2008 wereX with an estimated annual size of Z
square meter (sq. m)
e t
s
dcba0
Annual estimated revenues for the same period was
INR Xbn
r
qp
State 1 and 2 account for most number of
importantexhibition centres in India
Sale of exhibit space is part of a standard
business model
Higher networking and lead generation prospects
for firms from specific industries is driving
this market
2008 2009e 2010e 2011e 2012e 2013e 2014e
for players to come together and exploit
businessopportunities, partnerships and other
marketingalliances
Note Figures are for respective calendar years
Erosion of print and traditional media spending
is propelling companies to utilize trade
opportunities
through trade shows and exhibitions
Source
5
B2B EVENTS MARKET IN INDIA 2010.PPT
6
Market Characteristics - Summary
Growth of the Indian
economy
Infrastructure
Innovation and
development through foreign investment
specialization of events
MarketCharacteristics
Increase in sponsorship sales and pricing
initiatives
An effective channel for marketing
6
B2B EVENTS MARKET IN INDIA 2010.PPT
7
Issues Challenges - Summary
Lack of proper
infrastructure
Key
Issues Challenges
Dependence on industry
Competition from other
growth
players
7
B2B EVENTS MARKET IN INDIA 2010.PPT
8
Major B2B Trade Shows (1/11)
Show 1
Company A
Company
Media partner is Company B
X and Y
Industry Segment
Z
Conducted since
Number More than XX
Exhibitors
Profile Exhibitors include a wide range of
products including X, Y, Z among all others
More than XX visitors
Visitors
Visitors are from a number of industries
including X, Y, Z among all others
Representation from X countries including
Country 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 etc.
International
Participation
Constructed - XX
Price of Stall (INR)
Bare - ZZ
SAMPLE
Source
Note This list is not exhaustive
8
B2B EVENTS MARKET IN INDIA 2010.PPT
9
Industry is fragmented with low barriers of
entry, however
organizers are striving to increase their reach
Competition - Overview
Space Sales at Trade Fairs - Industry wise
Indian B2B events industry is quite fragmented
Estimated Annual Size - XX sq. m
Two most important exhibitions centres in
Ak
India are
Centre 1 in State 1, which falls under the
Company A,
B
Centre 2 in State B
Other cities such as City 1, 2, and 3 have
also been developing major exhibition centres
C
J i
Companies are aiming to exhibit innovative
D
ideas and products in trade shows and eventsto
attract more buyers
E
H
G F
With increasing foreign interest in Indian X
and Y sectors, trade events cater to a large
Segment 1Segment 2Segment 3Segment 4
Segment 5 Segment 9
Segment 6 Segment 10
audience
Segment 7 Segment 11Segment 8
Source
9
B2B EVENTS MARKET IN INDIA 2010.PPT
10
Major Event Organizers (1/23)
Company Snapshot Company 1
Business Highlights
Is the oldest the largest apex body in the X
industry in India
Based in State 1
Has more than XX members directly and ZZ
members through X affiliated associations from
all over India, representing various segments
ofthe industry such as A, B, C, D, E, F etc.
It organizes national and international
seminars, lecture meetings, conferences, buyer
seller meet, training programmes
In order to explore business gateways they also
organize trade meetings between its members and
delegations from X, Y, and Z fromvarious
countries frequently
Major Upcoming Events
Show
Focus Area of Show
Date
Show 1
X Industry
NA
Show 2
Y Industry
XX
Show 3
Z Industry
XX
Source
10
B2B EVENTS MARKET IN INDIA 2010.PPT
11
For more detailed information kindly visit