Social Inclusion : Fundamentals and Development – Maria Marcela Serrano

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Social Inclusion Fundamentals development
By Marcela Serrano
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Three major challenges

• CChallenge No1 Aligning companies to new global
  demands
• CChallenge No2 Adapting to current corporate
  social demands
• CChallenge No3 Manage water resources in an
  efficient, integrated and sustainable

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Actors to Meet New Challenges
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Challenge No1 Align business to New Global
Standards
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Alignment with New Demands Global
Brundtland Commission 1987
Agenda 21 Rio 1992
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• Traditional Model
• Corporate Social Responsibility
• Vertical relationship and low impact
• Compensation Philanthropy-Sustainability
• Response to external pressure
• High nonconformity of various actors
• Great Investment Education and
  infrastructure

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Current Model Shared Value - Social Inclusion
Direct economic and social benefits
It combines business interests with capacities
of local communities. Added value for the
company and the community Integrated to
compete (joint decisions) Common long-term
benefit Development Support (Global Compact)
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No2 Challenge Adapting to current corporate
social demands
1. Globalization of Information
2. Advisories Professionals
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Need to expand our Social ResponsibilityRespons
ibility of an organization for the impacts of its
decisions and activities on society and cause the
environment, through transparent and ethical
behavior

• Contributes to sustainable development,
  including health and the welfare of society
• Takes into account the expectations of
  stakeholders
• Complies with applicable law to be consistent
  with international norms of behavior

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Social inclusion

• It is essential to incorporate people of lower
  income segments through sustainable business to
  improve the living conditions of these

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Corporate Social Inclusion For Mutual Gains

• Businesses with social inclusion are management
  support from industry, allowing foster good
  community relations in the long term
• Motiva balance, symmetry and mutual benefit
  (calculated as the difference between economic
  benefits and negative impacts caused)..
• Active participation of the community, under the
  concept of "them" and not "for them
• Communities want a sustainable, do not want
  compensation.

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Increasingly The World Bank Promotes Social
Inclusion
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Today nobody argues whether the company should
generate social value but what is the best way to
do and how to measure


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Challenge No3 Manage water resources in an
efficient, integrated and sustainable

• Efficient Use of Water
• swap's
• Accounting - Monitoring
• Process Optimization
• Water Loss Management
• Wastewater Treatment and Reuse
• Water recirculation
• Reuse of wastewater
• New Sources of Water
• Desalination of water (sea salt)
• Water transport from one region to another
• Water use during floods
• Direct use of seawater
• Artificial rainfall
• Fetching fog