Lead Analysis: The Balance Between Automation and Human Contact

1
Lead Analysis

• The Balance Between Automation and Human Contact

Presenter Notes
Today we will spend the next 30 minutes or so
discussing Televerde, our core competencies, and
position in the demand creation marketplace and
our unique business model and methodologies.



Introduce yourself and others from Televerde
present for the presentation and thank
participants for joining.



Over the next 15 minutes or so Ill tell you
about Televerde, our position in the demand
creation, lead nurturing and contact data
marketplace. Ill provide an overview of our core
capabilities and our unique and innovative
integrated methodology which differentiates us
from other solution providers.



This presentation is intended to give you some
context and ideas about how we can help you
achieve your sales revenue growth objectives, so
if you have any questions or need clarification
on anything dont hesitate to ask at any point
throughout the presentation.



2
Lead Analysis

• Crucial part of overall sales process
• Companies who dont analyze opportunities, risk
  losing potential sales revenues
• Two major components needed to adopting a lead
  management program that work seamlessly together
• Automation
• Human contact

3
Lead Analysis

• Lead analysis programs not integrating either
  automation or human contact wont collect
  valuable prospect information
• Will lack the warmth personalization human
  contact can provide. In fact you may not be
  developing any relationship
• Human touch in lead management cannot be
  underestimated. Communicating directly with
  prospects helps build trusting relationship and
  further qualifies a prospect

4
Lead Analysis

• How Lead Analysis Helps Better Manage
  Opportunities
• The disconnect between sales and marketing teams
  when it comes to lead analysis, generates either
  sub-par leads or not knowing how to follow-up
  appropriately to close business
• To resolve issue and create a more robust lead
  management system, automation can assist the lead
  analysis process

5
Lead Analysis

• How Lead Analysis Helps Better Manage
  Opportunities
• By analyzing leads throughout sales cycle,
  disposition of each prospect will be known
• Lead analysis system should also accommodate
  human intervention.
• Integrating human intelligence into the system
  can greatly improve lead management

6
Lead Analysis

• How Lead Analysis Helps Better Manage
  Opportunities
• Integrating automation and human contact into
  lead management provides several important
  advantages
• You can build better brand awareness
• more leads in the pipeline means larger number of
  people know about your company and its solutions
• provides necessary feedback for future product
  development

7
Lead Analysis

• How Lead Analysis Helps Better Manage
  Opportunities
• You can increase the companys market share
• more leads in your system, the more opportunities
  you have to close new business
• more business you generate, you gain greater
  market share
• You can develop better competitive positioning
• conducting regular lead analysis, you can more
  quickly identify why and how customers make their
  buying decisions

8
Lead Analysis

• About the Author
• Larry Fleischman is Director of Marketing for
  Televerde, a leading B2B provider of sales
  pipeline development solutions. For more
  information about Lead Analysis Companies, visit
  http//www.Televerde.com today.