Corporate Development Plan

1
Functional
Corporate Development Plan
2
Functional Drivers
ExternalRelevance
GIP Growth
Incomes
of GIP Growth
Initiatives needsassessment based
NPS
KPIs
NPS
3
Initiatives
External Relevance
GIP Growth
National selling campaign
Market segmented product development
Aligned Y2B Events
Raising campaigns
National Project
National Corporate Sales Team
Product development based on
Testimonials booklet
needs assessment
Branding AIESEC Romania in the International
Network
Buy domain for Google search -
international human resources solutions
Sharing database(a platform to put all the
materials related to CD area)Aligned materials
(Product portfolio, GIP portfolio, Partnership
evaluation )
4
GIP Growth
Market Segmented Product Development
DescriptionTimeline
Defining products based on market segments
IT,education, marketing, engineering, etc
01.07.2012 - 30.06.2013
- no of LCs involved
-no of TNs raised, matched, realized from that
segments
Objectives/KPIs
-no of segments reached
-no of products implemented
-incomes
National Raising Campaigns
These campaigns alignes the LCs in AIESEC Romania
inraising for GIP I twice a year.
DescriptionTimeline
01.08.2012-30.11.2012 , 01.02.2013-30.06.2013
- no of LCs involved -no of TNs realized
Objectives/KPIs
-no of TNs raised -amount of incomes
-no of TNs matched
5
National Corporate Sales Team
The NCST is a national sales task force that
reports directlyto the MC of AIESEC in Romania.
The aim of this team is to
Description
increase national sales intensity in specific TN
markets andsupport the national focus of
diversifying incoming GIPexperiences.
Timeline
01.07.2012 - 30.11.2012 first round
- no of members involved
Objectives/KPIs
-no of TNs raised
-amount of incomes
Testimonials Booklet
The aim of this booklet is to gather testimonials
fromcompanies that took the GIP product and use
it in sales.Also it contains testimonials from
trainees that are used topromote the qualitative
internships.
Description
TimelineObjectives/KPIs
01.07.2012 - 30.08.2012
-no of testimonials from companies
-no of testimonials from Eps
-Booklet done
6
External Relevance
National Selling Campaign
These campaigns alignes the LCs in AIESEC Romania
in
Description
selling the local products in the same time by
being in a
friendly competition.
TimelineObjectives/KPIs
To be established
- no of LCs involved
-incomes (cash inkinds)
Aligned Youth to Business Events
By organizing these events in the same time
AIESEC
Description
Romania positions it self on the market as the
largest
youth organization .
Timeline
To be established
-no of LCs involved
Objectives/KPIs
-amount of incomes
7
National Project
Creating a common frame for a national project
that can becustomized by each LC based on their
market.
DescriptionTimeline
To be established
- no of LCs involved
Objectives/KPIs
-no of TNs raised / amount of incomes
Product development based on needs assessment
DescriptionTimeline
Creating a common frame and education on
how todevelop products based on needs
assessment.
01.07.2012 - 30.08.2012.
-No of initiatives based on needs assessment
Objectives/KPIs
-No of LCs using the product development tool
8
GIP Growth External Relevance
Sharing database
A platform where to put all the materials related
to theCorporate Development Area.
DescriptionTimeline
01.07.2012 - 30.09.2012.
-database
Objectives/KPIs
Aligned materials
Creating aligned materials to be used by the LC
(Productportfolio, GIP portfolio, Partnership
evaluation ) in order tohave a common message
for the corporate environment.During the year
DescriptionTimeline
-no of LCs using the materials
Objectives/KPIs
-No of materials developed
9
Way of working
Physical meetings
Virtual meetings
Each quarter
Each month if needed
Communication about Area
Gossip other (ex articles)
the_whippers_at_googlegroups.com
The Whippers on facebook
DDLs
Urgent - phone call
Normal - minimum 3 days in advanced, DDL written
in the subject of the e-mail.
10
Working with MCVPs
MCVP Corporate Development
MCVP Sales
Local Corporate Development/
Sales/Corporate Product
Development/ BusinessDevelopment/ Corporate
When organizing national orinternational
conferences that are part of the national or
international
Internships Development StrategyNational
Corporate Development
Education Cycle
Strategy
Partnership with Global Partners National
partners that want to
Approaching a national partner for local
partnership
develop localprojects/events/activities
Education through LC visits
11
Working with NST
Market research and trend analysissupport
(platform and market)
Product packaging
National Incoming GIP Manager
Available Forms Tracker DAAL Filesusage
LC2LC cooperation
National Raising CampaignsMatching Mania
campaigns
Market research and trend analysis
support (market)Product developmentNational
Sales CampaignsER Principles
Corporate Engagement Manager
12
Working with NST
Support on realizing local areaeducation plan (
CD members)
Corporate Education Manager
Virtual education delivery
Correlating national education area planwith the
local one
Training materials
Aligned materials (Product portfolio,
GIP portfolio, Partnership evaluation )National
CRM
Corporate Brand Officer
Sharing database