SEO Life Cycle

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SEO Life CYCLE
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Step 1 Technical Site Audit

• Check for robot.txt file
• Are important pages prohibited
• for crawler?
• Check nofollow/noindex tags
• Check if these tags are properly
• applied without losing website accessibility
• to crawler for important pages
• Check all types of canonicalization issues
• Check canonical version of website, with
• search query siteabc.com -inurlwww

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Step 1 Technical Site Audit

• Use htaccess file to create 301 redirects for all
  other sub domains to the canonical version of
  website
• Check for indexed pages
• Check if all important pages of the website
• are indexed by Google.
• Check for website penalty.
• Search with domain name only and if it does not
• come up in first few results that means either
• website is penalized or on the way to get
  penalized

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Step 2 Comprehensive Keyword Research

• Search all possible keywords using keyword
  research tools like Google AdWords
• Check local global search volume
• Consider using LSI possible keyword
  combination
• Use phrase match option when researching in
  AdWords
• Include keyword competitiveness numbers when
  reporting to client

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Step 2 Comprehensive Keyword Research
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Step 3 Content Recommendations

• Check to see if there is enough content on
  each page 300 to 500 words per page
• Content must be keyword enhanced (direct or
  semantically related)
• Is content quality content does it
  contribute to the user experience or is it
  completely content-farm type quality
• Make recommendations for additional content
  areas including those that may not require lots
  of manpower (i.e. user-generated content)

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Step 4 On-Page Optimization
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Step 4 On-Page Optimization

• Some other factors
• Internal Link navigation
• Structures and Filenames
• Unique Titles Tags
• Description Tags
• H1 Tags Optimization
• Keywords Segregation URL wise
• Images and Alt tag

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Step 5 Off-Page Optimization
Press Release Submissions
Directory Submissions
Local Business Listings

• Other opportunities include
• Article submissions
• Social bookmarking
• Classified ad submissions
• Blog commenting
• Theme based submission

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Step 5 Off-Page Optimization
Social Media optimization
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Step 6 Analytics Webmaster Tools

• Ensure analytics account is set up
• Ensure Analytics code is on each page of the
  site
• Ensure proper goal urls set up in goals
• Has the site been verified through Webmaster
  Tools account?
• Ensure sitemap has been created and upload

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Step 7 Ongoing SEO
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Contact Us for Industry-Leading Online Marketing
Services
The Marketing Zen Group 1-888-460-6008 info_at_market
ingzen.com