SEO reviews

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Search Engine Optimization (SEO)Reviews

• By

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SEO LIFE CYCLE
Search Engine
Evaluate
popular Search Engines
SEO Algorithm
Search Engine marketing
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Search Engines

• An internet-based tool that searches an index of
  documents for a particular term, phrase or text
  specified by the user. Commonly used to refer to
  large web-based search engines that search
  through billions of pages on the internet.
• Common Characteristics
• Spider, Indexer, Database, Algorithm
• Find matching documents and display them
  according to relevance
• Frequent updates to documents searched and
  ranking algorithm
• Strive to produce better, more relevant results
  than competitors

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Famous Search Engines
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Search Engines statistics

• Google 71.6
• Yahoo 31.5
• MSN 27.4
• AOL 13.6
• Ask Jeeves 7.0

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Why is Search Engine Marketing important?

• 85 of all traffic on the internet is referred to
  by search engines
• 90 of all users dont look past the first 30
  results (most only view top 10)
• Search engine traffic is low and websites arent
  indexed because they are generally poorly
  optimized
• Cost-effective advertising
• Clear and measurable ROI
• Operates under this assumption
• More (relevant) traffic Good Conversions Rate
  More Sales/Leads

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Search Engine Optimization

• SEO Search Engine Optimization
• Refers to the process of optimizing both the
  on-page and off-page ranking factors in order to
  achieve high search engine rankings for targeted
  search terms.
• Refers to the industry that has been created
  regarding using keyword searching a a means of
  increasing relevant traffic to a website

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SEO Algorithm

• Reverse engineering, research and experiments
  gives SEOs (search engine optimization
  professionals) a pretty good idea of the major
  factors and approximate weight assignments
• The SEO algorithm is constantly changed, tweaked
  updated
• Websites and documents being searched are also
  constantly changing
• Varies by Search Engine some give more weight
  to on-page factors, some to link popularity

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Steps to developing a good SEO strategy

• Research desirable keywords and search phrases
  (WordTracker, Overture, Google AdWords)
• Identify search phrases to target (should be
  relevant to business/market, obtainable and
  profitable)
• Clean and optimize a websites HTML code for
  appropriate keyword density, title tag
  optimization, internal linking structure,
  headings and subheadings, etc.
• Help in writing copy to appeal to both search
  engines and actual website visitors
• Study competitors (competing websites) and search
  engines
• Implement a quality link building campaign
• Add Quality content
• Constant monitoring of rankings for targeted
  search terms

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Pay Per Click

• PPC ads appear as sponsored listings
• Companies bid on price they are willing to pay
  per click
• Typically have very good tracking tools and
  statistics
• Ability to control ad text
• Can set budgets and spending limits
• Google AdWords and Overture are the two leaders

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PPC vs. Organic SEO
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