Outreach Team

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Outreach Team
OUTREACH PRESENTATION RETREAT 2006
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Outreach Team

• A Little History
• In August 2004 and
  started working alongside Matías on the Outreach
  project to increase the number of organizations
  in places where our presence wasn't so strong.
• Searched for networks and directories of
  nonprofits throughout the US
• Within a month we had found 1021 networks
• Entered contact information for organizations and
  have been contacting them via e-mail
• May- Erin and Renata had joined the team and we
  were sending around 500 e-mails a week.

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Outreach Team

• Moving on
• A month later the team got bigger.
• 11/2005- Started working on different countries
  in Latin America and Europe.
• Today 8 members (Renata, Jose, Natalia, Martin,
  Alejandro, Victoria and Marina).
• 3 Outreachers are working for the US and 4 for
  Latin America.
• Weve covered 28 states Chile, Spain and Puerto
  Rico.
• Online system to upload information.
• Content Team trains outreachers.

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Outreach Team

• Some Figures
• We have entered information for around 26566 non
  profit organizations worldwide of which we
  contacted 25218.
• We have registered 1527 nonprofits so far this
  year.

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Total number of Organizations registered by area

• 1356 are from the US and 171 from Latin America
  and Europe

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Percentage of Nonprofits registered by Outreach
in the US
From a total of 12138 from November 2004 to
February 2006
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Outreach Team
Rate of effectiveness by area
Rate of Effectiveness is based on successful
e-mail contact (e-mails that didnt bounce back)
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Outreach Team
Organizations registered in the US per State
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Organizations registered in Idealistas by country
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Percentage of Organizations registered by
Outreach in Idealistas
45.96
54.04
From a total of 372 from January 2006 to
February 2006.
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Outreach Team
Rate of effectiveness per country in LA Europe
Rate of Effectiveness is based on successful
e-mail contact (e-mails that didnt bounce back)
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Find an organization in a selected Network
Is the org not for profit?

• Login
• Enter the user name
• Select the workgroup

No
Yes
Responds to the content requirements?
Discard
End
No
Yes
Save the org
Enter basic information
Look for duplicates
Complete the missing fields
Has the org been uploaded before?
Yes
No

• Decide a category
• Chose the location

Is the organization registered in Idealist/as?
Yes
No
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Entering Networks in the Shooter

• Once we find a network verify it hasn't been
  added before
• Enter its contact information
• Describe what kind of information it provides
  whether it is the URL, e-mail address or phone
  number of the nonprofits.
• Share the network information if it's useful for
  more than one location.
• Add comments
• You are always able to modify the information of
  the network.
• When the network is done, state it.

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How to enter Networks
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How to modify networks
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Things weve learned so far

• Looking for networks is really productive.
• The effectiveness of reminders.

544 Organizations registered with the first
e-mail invitation
812 Organizations registered with the second
e-mail contact.
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• Special templates work better.
• Personalized e-mails are more effective.
• E-mail response vary according to the day of the
  week
• Phone strategy
• Change in strategy call asking for e-mails
• Peoples receptiveness Immediate feedback
• VoipBuster advantages
• Phone efficiency
• Personal experience

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Handling Outreach Volunteers, a good perspective

• Reason for doing outreach and learning which
  organizations to contact.
• (Criterion to follow Site and Outreach Manual)
• Learning to do outreach is simple and represents
  a great chance to expand our boundaries worldwide
  using volunteers.
• We can provide the training and assistance needed
  and then gather whatever information volunteers
  may provide.
• Brandons Experience.

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A small brief about LA progress so far

• LA is different from USA, therefore, it demands a
  different outreach strategy.
• What do we know? A wide variety and number of
  NGOs in development process.
• How does that affect the outreach? Its harder to
  get to them!
• Then, why bother? The outreach may be essential
  for LA to develop more.
• What could our strategy be? To be aware of LAs
  singularities and to work harder!

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Looking into the Future

• Outreach as a support team for other activities
  in the organization such as Fairs, Conferences,
  newspaper Deals, etc
• Continue doing Outreach in the US and Latin
  America and Europe.
• Look for new destinations.
• OT as part of the invitation campaign team
• OT as part of the site support team (encourage
  nonprofits to update their data and use our
  services)