The Changing Media

1
The Changing Media
Chapter 1
2
Fig 1.1 Information Society
3
The Media in Our Lives

• Information Society
• Information work
• Global communication
• Convergence
• Media industries
• Media technologies

4
Media Convergence

• Digital to Analog
• Computer readable
• Old Media responds to New Media
• Online newspapers
• Web video

5
Media Convergence
6
Merging Industries

• AOL Time Warner
• Microsoft
• Windows Media
• Xbox
• Tribune Company

7
Changing Society

• Young people turn to Internet
• News, music
• Shopping, spiritual guidance
• Information careers are volatile
• Shifting regulations
• TCA 1996

8
Information Work

• Multiple careers
• 20 percent growth
• High turnover rates
• Global outlook

9
Three Societies
10
Agricultural Society

• Farming resource extraction
• Specialization
• Hand-copied books

11
Industrial Society

• Mass migration to cities
• Urbanization and literacy
• Printing press
• Gutenberg Bible
• newspapers

12
Information Society

• Information workers
• All media become digital
• Telephone
• Print
• Film
• Recordings

13
Types of Communication
14
Types of Communication

• Style
• Size
• Setting
• Direction

15
Types of Communication

• Telephone
• Print
• Film
• Cable Satellite
• Broadcasting

16
Mass Media

• One-to-many
• Widest possible audience
• Anonymous
• Professional gatekeepers

17
SMCR Model
18
New Media

• Digital
• Computer readable compressed
• Interactive
• Message modified as delivered
• Audience generated
• Non-professional

19
New Media

• Asynchronous
• Time shifting, distributed across time
• Narrowcasted
• Specific subgroups or markets
• Multimedia
• Different modes of presentation

20
Media Issues

• What is the information society?
• How are media industries and technologies
  converging?
• What are the types of communication?
• What are characteristics of new media?