Effective suggestions for Press release and Distribution

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10 Bits of Effective Advice for Press Release
Writing and Distribution

• Writer Josh SteeleSource Business Writing

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10 Bits of Effective Advice for Press Release
Writing and Distribution

• A press release, also known as the media release
  or news release, is an account of written or
  recorded communication, meant for circulation in
  the news media outlets.
• There are many different types of press releases,
  and there is a trick to writing the most
  effective ones. This article will briefly discuss
  effective press release writing and its
  distribution.
• First, make sure the information is newsworthy
  and tell your audience it is meant for them and
  why they should continue to read it.
• Start with a brief description of the news, which
  normally is a headline.
• Mention who announced it and where it
  was announced (beginning of the lead paragraph).
  Extend the contents of your headline.

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10 Bits of Effective Advice for Press Release
Writing and Distribution (Cont.)

• Focus on the reader and whats in it for them.
  Ask yourself how your reader will relate to this
  news and will they be able to connect with it.
• Answer the five Ws. Who, what, where, when, and
  why (ending of the lead paragraph).
• Be very concise and coherent while you write the
  body of the press release. It will be an
  elaboration of the headline and your lead
  paragraph. Avoid flowery sentences and excessive
  use of adjectives. Keep it factual and to the
  point.
• Wrap up your story and provide as much contact
  information as possible i.e. phone, fax, email,
  website etc.
• Research media outlets to see which ones could be
  targeted.
• Build a media list you normally send your press
  releases to, and always add to it by building
  relationships with editors etc.
• For press release submission, send your press
  release after proper proof reading through either
  snail mail or e-mail.

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Related Links

• How to Submit a Press Release?
• 6 Reasons Why Press Release Writing is Highly
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• How to Write a Press Release for a New Event or
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