Office of Technology Advancement and Outreach (TAO)

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Office of Technology Advancement and Outreach
(TAO)

• November, 2005

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Overview

• EERE is taking a comprehensive approach to
  improving energy efficiency for consumers,
  businesses and government.
• TAO utilizes a variety of channels to disseminate
  activities and core message to EEREs audience.
• Radio
• Television
• Print Materials
• Internet and Online Tools
• Regional EERE Offices
• State Energy Offices

3
Energy Efficiency Campaign

• Powerful Savings
• May 21, 2005 kick-off
• Year-long public education and awareness campaign
• Provide consumers with information and tools to
  help them make smart energy choices

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Energy Efficiency Campaign

• Easy Ways to Save Energy
• October 3, 2005 kick-off
• Much broader campaign than Powerful Savings
• Announcement of
• Energy Savers booklet (updated version)
• Energy Hog (Phase 2 of campaign)
• Energy Saving Assessment Teams (ESETs)

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Energy Efficiency Campaign

• DOE/Alliance to Save Energy campaign included
• Satellite Media Tour
• Consumer Broadcast Outlets
• Aggressive, proactive media/information campaign
• Morning/afternoon national and regional TV talk
  shows
• Regional Media Tours
• National Print Newspapers
• Energy/environment reporters
• Home/real estate reporters
• Consumer Tips
• EnergySaversTips on Saving Energy Money at
  Home (DOE)
• Powermart (Alliance to Save Energy)

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Energy Efficiency Campaign

• Results
• Print 60,523,129 readers
• TV 36,686,320 (not including Oct. 3)
• Radio 20 million-plus listeners
• Program is still going on, current numbers not
  yet available

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Energy Savers

• Tips on Saving Energy Money at Home
• Marketed through public/private channels
• Owens Corning
• Utility companies
• State energy offices
• www.energysavers.gov

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Energy Savers

• Results
• Energy Savers booklets shipped in September and
  October of 2005
• 20,068 (English)
• 1,108 (Spanish)
• Website visits (www.energysavers.gov)
• 37,448 Oct. 2005
• 5,113 Sept. 2005
• 3,551 Aug. 2005
• 2,865 Jul. 2005

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Energy Hog

• First launched in March, 2004
• Aggressive public education effort featuring the
  Energy Hog, a character similar to McGruff the
  Crime Dog and Smokey Bear
• Three-phased campaign
• Second phased announced on Oct. 3, 2005
• Third phase to begin in early 2006

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Energy Hog

• Phase 1 garnered 40.7 million in donated
  advertising and the PR campaign has resulted in
  17.9 million impressions so far
• Results
• Television 13,262 spots
• Radio 338,645 times
• Web Visits 117,771 (www.energyhog.org)

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Energy Saving Expert Teams (ESETs)

• ESETs are being deployed to Federal facilities
  and Industrial plants to perform energy
  assessments
• Outreach
• Press Release discussing 1st ESET deployed
• NAPS Release
• Federal and state newsletters
• Websites developed to track progress/success of
  ESETs

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Energy Saving Expert Teams (ESETs)

• ESET assessments as of Nov. 9, 2005
• Federal ESET assessment
• Oct. 27 GSA Facility, Jamaica, NY
• Nov. 3 GSA Facility, Central Islip, NY
• Nov. 3 DOD Navy Facility, New London, CT
• Industry ESET assessment
• Nov. 7 3M Plant, Brownwood, TX
• Nov. 9 Simplot Plant, Lathrop CA

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Ongoing Efforts and Other Tools

• NAPS Releases
• Animated Pop-Ups
• Do-it-Yourself Audit
• EERE Progress Alerts
• Pod-casts
• Partnerships w/ states and Universities in Gulf
  area
• Partnership for Home Energy Efficiency

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NAPS Releases

• North American Precis Syndicate (NAPS)
• 10,000 newspapers, dailies, and weeklies
• Over 140 million in circulation
• Featurette articles
• Distribution
• Mailed on CDs
• Camera-ready articles
• Posted on NAPS website as downloadable files for
  editors

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NAPS Releases

• Results
• Total expenditures 50,900
• Total placements 2,824
• Total ad value 633,057
• Total readership 186,056,112

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Animated Pop-Ups

• Uses computer as energy message delivery tool
• Flash animation messages on energy efficiency
• Sent to all Federal facility managers on Sept. 29
  to include in employee desktops

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Do-it-Yourself Audit

• First web energy calculator
• Helps consumer understand energy efficiency
  savings at home
• Consumer inputs information and calculator will
  tell them how much savings they will experience
  if they change to energy efficiency technologies
• Linked to via www.energysavers.gov

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EERE Progress Alerts

• Email distribution list to a variety of audiences
  including the financial community, universities,
  energy associations, etc.
• Provides information about advancements made in
  technology as well as progress made through other
  energy programs

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Pod-casts

• EERE will be launching soon a new Energy
  Efficiency Pod-casts
• 3-5 minute episodes on energy saving tips
• Hosted by Assistant Secretary and special guests
• Listeners can subscribe to receive Pod-casts or
  download them from the website

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Gulf Area Partnerships

• Develop series of training programs for planners,
  builders and homeowners
• Distribute Best Practices Guides and Buildings
  That Work home blueprints

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Partnership for Home Energy Efficiency

• Launched July 11, 2005
• Partnership between DOE, HUD, and EPA
• Combines resources of these agencies to promote
  home energy efficiency through research,
  technology and deployment
• Partnership website www.energysavers.gov

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Working Together

• STEAB is the eyes and ears on the ground
• Relationships with local media and local
  organizations, etc.
• TAO is developing a 5-year communication strategy
  that includes reaching out to stakeholders and
  building a network to disseminate energy
  efficiency and renewable energy information

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Working Together

• The grassroots network would assist with
• Promotion of www.energysavers.gov
• Promotion of Do-it-Yourself Home Energy Audit
• Marketing and distribution of Energy Savers Tips
  on Saving Energy and Money at Home
• Building subscription list for EERE Progress
  Alerts
• Energy Efficiency and Renewable Energy Campaigns

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Thank You!
Any Questions?