RFID

1
RFID

• Chris Harris
• Carey Mears
• Rebecca Silvers
• Alex Carper

2
Outline

• New products
• Implantable chip (verichip)
• Supply chain management
• Privacy issues

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RFID Defined

• Radio Frequency IDentification (RFID) is a
  method, relying on storing and remotely
  retrieving data using devices called RFID tags or
  transponders. RFID tags contain antennas to
  enable them to receive and respond to
  radio-frequency queries from an RFID transceiver.

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Various RFID Uses

• Current and Future

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Simple Uses

• Beer Kegs
• Library Books
• Pets
• Clothing Lines
• Package Carriers

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Payment Uses

• Credit Cards
• Vehicles
• Vending

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Complex Uses

• Human Implants
• Government Codes
• Patient Identification
• Passports

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Implantable chips

• Called Verichip
• Human implantation
• Approved by FDA
• - October 2004

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Chip Design

• Size of grain rice
• Implanted under skin
• Dormant
• Scanner activated
• No data

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Data Retrieval

• Chip scanned
• ID number
• ID sent to database
• Info received

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Uses Of Chip

• Present
• Medical (U.S.)
• 200 U.S. Hospitals by 2007
• Purchases (Spain)

• Future
• Financial
• GPS

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Comparison

• Advantages
• GPS tracking
• Secure financial transactions
• Medical history

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Comparison

• Disadvantages
• Chip implanted under skin
• Security issues
• Big Brother

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Wal-Mart

• Radio Frequency Identification
• (RFID)

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Wal-Marts Direction

• Implementing RFID from Suppliers down to a per
  unit basis in the stores.
• Supply Chain Management

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UPSTREAM EFFECTS

• Top 100 Suppliers were required to have RFID by
  Jan. 1, 2005
• Top 100 Suppliers will require 1 Billion Tags per
  year.
• Enables visible shipping/tracking

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DOWNSTREAM EFFECTS

• Each unit of product will have RFID
• Reduces Theft
• Better management of inventory
• Knowledge of How, When From What Shelf

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Privacy Issues

• Hidden placement of tags
• Hidden readers
• Individual tracking and profiling
• Notice and Consent
• Increase in target marketing
• Data used by third party

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Privacy Issues

• Blocker Tags
• Naturashield Fabric
• Information on tag can not be altered
• Tag deactivated at checkout

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SOURCES

• DeNoon, Daniel. Chip Implants Better Care or
  Privacy Scare? 27 Jul 2005. http//www.webmd.co
  m/content/Article/109/109216.htm
• FDA Clears VeriChip for Medical Applications in
  the United States. 13 Oct 2004.
  http//www.infowars.com/print/bb/verichip_cleared.
  htm
• Patient Protection. 15 Nov 2005,
  http//www.verichipcorp.com/content/solutions/1092
  036751
• RFID and Privacy concerns. 14 Nov 2005,
  http//www.rfidgazette.org/privacy/index.html
• Williams, Daniel. The Strategic Implications of
  Walmarts RFID Mandate. 29 Jul 2004,
  http//www.directionsmag.com/article.php?article_i
  d629

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Questions?