Who are these folks in my folksonomy?!

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Who are these folks in my folksonomy?!

• Social networks for trustworthy metadata

Stan James stan_at_lijit.com
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Whos this guy?

• University of Osnabrück
• Outfoxed
• AttentionTrust.org
• Lijit

very cool
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Folksonomy Overview

• Brief History of Metadata
• Challenges of Folksonomies
• A social solution?
• Lijit

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• Brief History of Metadata

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Self categorization
You-onomy?
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Taxonomies
Categorizing

• They dont scale well
• Cant adapt

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Challenges of Taxonomies

• Ghost Riding

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Keywords/Tags
knitting, sewing, clothes, blanket
ltmetagt
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Folksonomy 1
mp3, sex, drugs, rock n roll, britney spears,
naked, cracks, games, nude,
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Folksonomy 2
knitting, sewing
blanket, crafts
knitting, cute
crafts, knitting
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Folksonomy 2
knitting, sewing
blanket, crafts
knitting, cute
crafts, knitting
TRUST
kinda like PageRank
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Folksonomy Success Stories
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Why do Folksonomies work?

• Wittgensteins Language Game
• ?Tag convergence

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Recap
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• Challenges of Folksonomies

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Different strokes for different follks
funny
humorous
humerous
boring
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Different strokes for different follks
bass
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A warning

• Remember Newsgroups?
• rec.news.linux
• rec.music.alternative
• alt.movies.scifi

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Other folks

• When you invite the whole world to your party,
  inevitably someone pees in the beer. Xeni
  Jardin (Wired)

http//www.wired.com/news/technology/0,1282,69366,
00.html
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Other folks
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
? ? ? ? ? ? ?
?
vs.
our only options?
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• A Social Solution?

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Other folks
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Other folks
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Nerds
?
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You
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Knitters
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?
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Locals
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Small Worlds
Watts Strogatz 1998
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Small Worlds
Universal
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Lijit
demo
formerly
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Recap
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• Thanks for your attention.
• www.lijit.com
• stan_at_lijit.com

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