Objectives

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Objectives
Free Belarus Campaign
To discuss and shape the future of FREE BELARUS
CAMPAIGN needs and ways to achieve them
To discuss various campaigning and PR tools
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WHAT Is CAMPAIGN?
Wikipedia Campaign is an organized effort
toward specific (political) goals.
A civil society campaign is one that is intended
to mobilize public support and use democratic
tools such as lobbying in order to instigate
social change. Civil society campaigns can seek
local, national or International objectives.
They can be run by dedicated single-issue
groups such, or by professional Non-Governmental
Organisations
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WHAT MAKES IT GOOD CAMPAIGN?
Public awareness of the issue?
Clear goals?
Good organization?
Agressive communication?
Support of decision makers?
Precisely chosen media channels?
Something else?
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Task I
1. Remember one campaign, social action or
social advertisement which made biggest
impression on you.
2. Discuss in the smaller group what do you think
are the key elements of succesful campaign /
action. Come up with recommendations.
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Campaign tools
Work with decision makers
Lobbying stakeholders in the respected country
Lobbying International authorities
Lobbying Your national authorities
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Campaign tools
General Public / Media
Newspapers
Journalists as Target group
Direct meetings
News agencies
TV news
Public events
Magazines
Web portals
Open lectures
Bringing issue at forums
Etc
Bridging to local issues
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Campaign tools
Online tools
Blogs
Websites
YouTUBE
Use of social networks
Posters / Banners
Letter templates
Online petitions
Comments
Etc
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Campaign tools
Street actions
Concerts
Flashmobs
Etc etc...
Manifestations
Collecting signatures
Performances
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Campaign some examples
Give Belarus a Voice
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Campaign some examples
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Feel free to contact me

• Marius Ulozas
• Marius.ulozas_at_gmail.com, skype mierka
• 370 686 26260, 370 685 06074
• http//youthforum.partners.salto-youth.net/pot/802
  .html
• http//www.facebook.com/pages/Marius-Ulozas/110707
  71483?refts