Performance Measurement: Analysis of Appleseed Trust

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Performance Measurement Analysis of Appleseed
Trust

• Maxwell School of Citizenship Public Affairs
• PPA 709 Public Organizations Management
• Professor Scott Allard
• 3 December 2002
• Carrie Cochran, Michael Lineberry Alison Louie,
• Marti Renifeld, Abbie Toner, Josh Diosomito

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Background

• Mission
• Alleviate poverty by promoting small business
  development
• Activities
• Basic Business Skills Training
• Micro-Lending
• Peer Networking

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Project Purpose

• Track Appleseed Trust Basic Business Skill
  Training Course graduates
• Create graduate business owner profile.
• Gauge impact of local skills program.
• Explore how AT can expand services.

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Methodology

• Implement survey via telephone interviews.
• 10 hours of calling time/team member.
• Minimum of 3 calls per graduate.
• Team made 683 calls and logged 66.1 hours.
• Conduct analysis and identify trends among
  program graduates.

Carrie, Abbie, Marti, Alison, Michael Josh gt
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Findings

• Profile of Graduates
• Profile of Graduate Businesses
• Interesting Appleseed Trust Findings

Peter Zawko, Program Director
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Profile of Appleseed Trust Graduates

• 53 percent Caucasian, 36 percent African American
• 55 percent 31-50 year-old age range
• 59 percent female
• 58 percent income below 30,000
• 26 percent receive public assistance

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Profile of Graduate Businesses

• 48 percent have run businesses since graduating
  from the program
• 38 percent currently run businesses
• 75 percent used personal equity to start
  businesses

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Types of Graduate Businesses
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Financing of Businesses
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Additional Services Requested
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Recommendations

• 1) Expanding Resource Base
• A) Maximize its utilization of interns
• - Project Based Off-site
• B) Create Strategic Alliances with Relevant
  Organizations

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Recommendations

• 2) Create Appleseed Family
• A) Keeping Track of Program Grads
• B) Add Alumni to Board of Directors
• C) Maintain Appleseed Website

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Questions / Comments