Revenue Generating Plan

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Revenue Generating Plan

• Nathan Williams Alison Hedges
• Nuneaton Bedworth
• Council for Voluntary Service
• 5th December 2006

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• VISION
• NON-GRANT SUSTAINABLE INCOME STREAM TO SECURE AN
  OFFICERS POST WITHIN 12 MONTHS VIA SECTOR
  SPECIFIC TRAINING PRODUCTS
• INCREASE AWARENESS Of NBCVS AS A SERIOUS TRAINING
  PROVIDER
• GOALS
• 23 ONE DAY COURSES A YEAR ATTENDED BY 10 PEOPLE
  PER COURSE
• INCREASE BESPOKE TRAINING AWARENESS
• OR SELLING OF XXXX PACKS PER YEAR
• MAKE A PROFIT
• STRATEGIC PLANS
• STRUCTURED MARKETING OF COURSES
• NETWORKING
• ACTIONS
• APPROPRIATE TRAINING COURSES AVAILABLE (10
  MINUMUM)
• FULL LIST OF VENUES COSTS
• TRAINER IN PLACE
• ADMIN SUPPORT AVAILABLE

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WHO BENEFITS FROM THIS WORK?

• Private Sector
• Public Sector
• Voluntary sector organisations.

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SERVICES WE CAN PROVIDE?
Note our USP is our ability to provide a
pathway through development
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Training Subjects 1
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Training Subjects 2
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MARKETING/ADVERTISING

• Creation of a Professional booklet / flyer
  outlining training schedule for the year
• Web site updates
• Networking with stakeholders and develop list of
  potential clients
• Direct indirect marketing

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OTHER GROUPS OFFERING SIMILAR SERVICES?

• Complimentary providers include
• NWHC (North Warwickshire Hinckley College)
• Nuneaton Training Centre
• Local private training businesses, e.g. Pandoras
  Box, Kat Brandst
• Coventry Warwickshire Learning Consortium
• Next step
• Warwick University
• Coventry University
• WBDA Womens Business Development Agency
• Connexions
• Business link
• CWT
• CDA (Co-operative Development Agency)
• Community Ed
• RAWM (Regional Action West Midlands)
• DIAL (Disability Information Advice Line)
• DSC (Directory of Social Change)
• NCVO (National Council Voluntary Organisations)

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Service Costs
To cover salary 23 one day courses a year covers
salary, however we are aware that this alone may
not be achievable within the first year which is
why the range of products we have identified will
boost possible income to ensure officer post is
sustainable. Bespoke Training 300 Full day
training 175 half day 50 per
hour Subsidised fees would also be
considered Trainer costs only, additional costs
may include venue, refreshments etc
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Strengths

• Established Independent
• Knowledge
• Commitment
• Quality
• Adaptability
• Network
• Name Awareness
• Experienced Staff
• Project readiness, e.g. staff in place, resources
  available venue

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Weaknesses

• Lack of experience in the private sector
• Independence
• Lack of experience marketing ourselves to
  different markets/audiences
• Name awareness
• Some courses not currently fully developed
• Lack of finance for development

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Opportunities

• Improve / Diversify Service Provision
• Expand
• Increase Staff
• Diversify Funding Base / Increase Income
• Marketing
• IIP accreditation

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Threats

• Staff availability
• Competition
• Damaging existing relationships
• NVQ 4 accreditation needed for trainer

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TARGET MARKET

• Voluntary Groups/Organisations (especially
  larger) e.g. DIAL, Volunteer Centre
• Agencies working with the sector, e.g. Council,
  Police, PCT
• Private companies sectors retail, logistics,
  care

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NEXT STEPS

• Stakeholder list
• Those wed wish to gain support from
• NTC NWHC Com Ed
• LDA CWCDA
• Those wed wish to market to (identify decision
  makers)
• WBDA LDA DIAL
• Connexions Com Ed Volunteer Centre
• NBBC WCC CAB
• PCT Police Welfare Rights
• Fire Service Advice Rights Relate
• TNT Lynx Christian Salvesen
• UPS ASDA Sainsburys
• Tesco Aldi Netto
• Adams Childrenswear Co-op Dairy Crest
• number care/nursing homes identified
• Marketing plan
• Develop brand identity for this project,
  including mission statement/ values. Look to
  corporate sector for inspiration

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NEXT STEPS
redefine
a training initiative from Nuneaton Bedworth CVS
redefine a training initiative from Nuneaton
Bedworth CVS
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redefine
a training initiative from Nuneaton Bedworth CVS