Thomas Cook Our Past

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Thomas Cook Our Past Present
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The UK Ireland travel business has a history of
over 160 years, and has recently been shaped
through a series of mergers acquisitions
Acquired Sunworld, Neilson and Airworld
Acquired Sunset, Club 18-30 and Flying Colours
Created JMC brand for tour operations and
airline
Developed three-brand strategy for mass market
tour operations
Sold Global Financial Services (a
47m-profit business)
2001
1841
1999
1995
1997
2003
2002
2000
1996
1998
Founded Thomas Cook
Achieved financial turnaround
Thomas Cook Travel acquired by CN Touristic AG
Merged with Carlsons UK Leisure Group travel
interests
Thomas Cook in 1995 travel retailer niche
tour operator
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Ownership Structure

• CN Touristic AG renamed as Thomas Cook AG
• Sales within Thomas Cook group1
• Germany 47
• UK 33
• West Europe 19
• International 1
• 12.5m passengers carried
• 28,000 employees

Source Thomas Cook AG Annual Report Accounts
for year-ended 31 October 2003
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Business Thomas Cook UK Ireland
Thomas Cook UK Ireland
Sales 6,600 FTE
Tour Operations 2,600 FTE
Airline 1,800 FTE

• 615 high street shops
• 736 foreign exchange bureaux
• 7 travel warehouses
• 3 call centres
• Thomascook.com
• Thomas Cook TV
• Large Affinity business
• No.1 or 2 in each, except .com

• Rebranded as Thomas Cook Airlines UK in April
  2003
• 24 aircraft
  
• No.1 on-time charter airline (AUC)

• 3.0m pax in FY 2003/04
• Dedicated Yield Management team
• Featuring all major destinations world-wide
• Focussed flight-only business
• Mass-market (80 of pax) specialist businesses
  (20 of pax)

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VERTICAL INTEGRATION
Benefits to the Customer
Benefits to us

• Cheaper Holidays
• Better quality holidays
• More control over what is sold
• Less dependency on other suppliers
• Guaranteed line of supply

• Discounted products
• Increased profit for the company
• Career opportunities/job swaps
• Increased incentive payments
• Less dependency on other suppliers

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Our Mission Statement

• To Perfect The Personal Leisure Experience

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Sales Recent Developments

• Thomascook.com
• Video clips of hotels and apartments on selected
  properties
• Main website further enhanced in Dec 04 for
  greater speed usability
• Direct-only businesses launched in Jan and Sep
  04 respectively
• Weddings is growing market
• Thomas Cook TV
• Now available on Freeview and at selected times
  on and

Channel
Channel
648
20
857
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Spec. Business Recent Development

• Launched December 2004
• Targeting independent leisure travel market
• Direct booking channel
• Thomas Cook Airlines carry 700,000 seat-only
  passengers per annum, most of whom are booking
  through 3rd party travel agents
• Additional trade website to be launched shortly

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Spec. Business Recent Development

• Launched 30 November 2004
• The first true dynamic one search from one
  place fully bonded package supplier to enter the
  market
• Focused on allowing agents to tailor-make
  value-driven packages in front of customers

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Spec. Business Recent Development

• Launched 1 June 2004
• Targeting independent leisure travel market via
  the trade
• 10,000 hotels apts. to choose from in 700
  destinations
• From Croydon to Niagara Falls, basic properties
  to luxury 5 star resorts
• Sourced from Thomas Cook contracts plus stock
  from consolidators

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Thomas Cook Airlines UK
Officially the UKs best performing charter
airline!

• No.1 on-time charter airline (Air Users
  Council)
• Voted best on-time airline by Holiday Which?
  readers
• Operated 86 of departures on-time (S03)
• Average delay time of only 10.7 minutes (S03)

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Meet the family - including our Specialist Brands

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Tour Operations Three-Brand Strategy for Mass
Market
Quality holidays for those who expect more
Fun holidays at great value,
hassle free  
The best family holidays
From fourth to second and closing the gap with
market leader
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Tour Operations Specialist Businesses
Defined as being clearly differentiated by its
customer base - that difference being clearly
valued by that customer base

• Specialist holiday businesses catering for
  prestige, active, skiing, party and many other
  market segments
• Volume is lower than mass market
• Average sales value and margin can be
  significantly higher
• Opportunities for growth (e.g. Neilson BeachPlus)

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Spec. Business Recent Development

• Launched 20 December 2004
• Ultra-quality market
• Personal travel advisor assigned with first-hand
  experience
• Uncompromising quality exceptional service
• Distinctive holidays, entirely personalised to
  cater for individual requirements

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P R O U D
Pioneering Our Future
Results Orientated
Obsessed With Customer Service
United As One Team
Driving Robust Decisions