The OMG Project

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The OMG! Project

• Created by Nate Agrin, Stephanie Collett, Alana
  Pechon, John Ward

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OMG! Project

• Ethics 2.0 and user-generated content
• The fragmentation of interest communities

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The ethics of Web 2.0 and user-generated content
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True vs. Fake (Lessig)

• A true sharing site doesnt try to exercise
  ultimate control over the content it serves. It
  permits, in other words, content to move as users
  choose.
• A fake sharing site, by contrast, gives you
  tools to make seem as if theres sharing, but in
  fact, all the tools drive traffic and control
  back to a single site.

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Remix (OReilly)

• I've been seeing the distinction that he makes
  coming more and more into focus as a defining
  issue for Web 2.0. Google has been a key enabler
  of the decentralized nature of the net -- they
  make other sites more visible, distributing
  attention, rather than concentrating it. But some
  of the newer sites, and the newer applications
  from Google and the other big guys, are
  increasingly aimed at centralizing user activity
  and user data.

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Compensation (Jenkins)

• if these grassroots efforts are generating
  value (and in fact, wealth) and their creative
  power is being tapped by major corporations, at
  what point should they start receiving a share of
  revenue for their work?

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Compensation (Krause)

• In terms of social change, I think that
  companies that rely on user generated content
  should make a contribution from their profits to
  a philantrophic fund - 1 or so, nothing to hurt
  the companies but still enough to make a
  difference (1 of the 1.65 billion GoogleTube
  deal would already be a lot!).

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Valuation?

• Bubble 2.0
• Exchange
• Services
• Social Incentives
• Extrinsic vs. Intrinsic Motivation

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The fragmentation of interest communities
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Interest Community
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Overload of Messages

• Links, messages, reviews, media, reputation,
  knowledge sharing, social interaction

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Overextension of 2.0 Media

• Provides network effects (double-edged)
• Changes dynamic of interaction
• From a community member that shares bookmarks
• To a community bookmarker that shares an interest

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OMG! Web Site

• OMG! is a system that collects and redistributes
  objects from web 2.0 services for a community.

OMG !
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OMG! (Current/Future)

• Let user syndicate contributions to an interest
  community
• Community can tag, comment, repurpose, and
  redistribute contributions

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Big Technical Picture
Web 2.0
flickr.com
del.icio.us
RSS/API
OMG Application
RSS
RSS Feed Reader
Web Site
\
Comment / Tag
User
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Progress Report
digg.com
del.icio.us
OMG Web Site
flickr.com
RSS Feed Reader
User
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Project Goals

• Create a real user interface (not just rss)
• Implement for iSchool Community
• Improve Community Features
• Tagging
• Commenting
• Social Presence
• Content Generation
• Allow students to extend and modify

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Potential

• Allow users to reclaim and repurpose their 2.0
  site contributions
• Increase visibility of action in a communities
• Leverage community filtering and reputation
• Reduce power law of 2.0 service sites
• Create new mashup resources customized by
  community

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Mashup of Mashups

• Suggest events to community (upcoming.org) based
  on tags in community
• Create a custom search engine (Google Coop) based
  on the communitys social bookmarks
• Help community adopt/monitor Wikipedia pages
• Syndicate blog posts talking about similar
  through Technorati
• Take advantage of GPS location data on media
  (e.g. pictures, reviews, events)

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Questions / Feedback