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MARKETING

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Current Sponsorship Landscape in Canada. Video Introduction. A Brief History of Roots ... Nordstroms. Roots 1980s Branding Canada. Expansion continued ... – PowerPoint PPT presentation

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Title: MARKETING


1
Roots Olympic Sponsorship How to Play the Game
2
How to Play the Game
  • Welcome and thank-you
  • Current Sponsorship Landscape in Canada
  • Video Introduction
  • A Brief History of Roots
  • The Olympic Experience
  • 2006, 2008, 2010 and beyond?

3
Current Cdn Sponsorship Landscape
  • Marketing Rights for Canadian Olympic Team
    (06/08/10/12) transferred from C.O.C. to VANOC.
  • All current COC Sponsorships expire Dec. 31,
    2004 including Roots.
  • November 2004, Bell first VANOC sponsor.
  • Assuming other categories (Financial,
    Automotive, etc.) to be negotiated at VANOCs
    discretion, most likely as06 / 08 / 10 / 12
    packages.
  • Apparel Category has been put to Tender via Dec.
    22, 2004 RFP.
  • Will Roots respond? A look at our history with
    Olympic Sponsorship will help answer this

4
Summer Camp
  • 1960s Michael Don meet at Summer Camp
  • Tamakwa is in Northern Ontarios beautiful
    Algonquin Park

5
The Negative Heel Shoe is a Hit
  • 1973
  • Introduced the Negative Heel Earth Shoe or Earth
    Shoe

6
Roots Rustic Outdoors
  • Product line grew with leather goods
  • bags jackets
  • Roots began retailing leather products in U.S.
    department stores
  • increased exposure in high end department stores
  • Bloomingdales
  • Saks Fifth Avenue
  • Nordstroms

7
Roots 1980s Branding Canada
  • Expansion continued
  • Opened an additional 40 stores across Canada
    between 1980 1985
  • Product line continued to expand
  • Roots introduced sweatshirts
  • Roots became synonymous with Canada

8
Logos Everywhere
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