Title: UWG Strategic Plan
1UWG Strategic Plan
- December, 2007
- At a meeting room near you
2Strategic Planning Committee
- Membership and History of the Committee
- Processes
- Current Status
- Next Steps
- Discussion of Draft of Plan
3 Membership
- Frank Pritchett
- Greg Fraser
- Jan Ruskell
- Janet Gubbins
- Jeff Reber
- John Clower
- John Fuller
- Jon Anderson
- Jorge Gaytan
- Julia Chibbaro
- Kathy Kral
- Naveen Bopearatchy
- Bobby Johnson
- Daniel Jackson
- Lisa Ledbetter
- Michael Aldrich
- Mike Renfrow
- Myrna Gantner
- Randy Hendricks
- Timothy Schroer
- Will Lloyd
- Micheal Crafton
- Josh Scruggs
4History
- In March 2007, Acting President Tim Hynes gave
the ISP committee its charge. - Julia Chibbaro and I agreed to co-chair the
committee for purposes of strategic planning. - We met almost once a week in March and April and
again over the summer and into fall semester.
5Processes
- Review Old Goals
- Conduct SWOT Analysis
- Create an Inventory of Key Ideas
- Incorporate USG Strategic Plan
- Draft New Goals
- New Planning Document to Include Implementation
and Assessment Requirements
6Process
Review of Current Plan
Input from Faculty and Staff on Strengths,
Weaknesses, Opportunities and Threats
Incorporate USG Plan
Write a new strategic plan
7Current Status
- Completed Critique, SWOT, Inventory
- Analysis of USG, Complete
- First Draft of New Goals
- Conducted Campus-Wide Planning Retreat (In June)
- Fall Presentations to Campus
- Documents to the Faculty Senate (November
December)
8Next Steps
- Next, one more meeting of the committee on
changes suggested by campus meetings. - Charge four subcommittees for the four goals
- The subcommittees will detail implementation and
assessment plans - The assessments must be ongoing and public for
five years at least.
9Four Subcommittees
- Goal One Academic and Integrative Programming
- Excel CenterVicky HardinLynn GaskinJon
AndersonJeff ReberJanet GubbinsCamilla
GantWill LloydNova DavidsonMyrna GantnerLynn
GaskinMyranda Byrd (Student)
mbyrd1_at_my.westga.eduJelani Dais (Coordinator
for First Year and Academic Support Programs)
- Goal Two Campus Culture, Climate, Engagement,
Health - Carolyn Lang (Residence Life)Denise Overfield
(ADR Co-Chair)Diane Smith (ADR Co-Chair)Myrna
GantnerMichael AldrichGreg FraserStudent
LifeAAUPBlake Adams (ITS)Uriel Moorer
(Student) umoorer1_at_my.westga.edu
10Four Subcommittees
- Goal Three Resource Management
- Trey Scott (Assistant Director Residence Life)
- SEC
- Scot LingrellM. CraftonJerry MockAndy
LeavittLisa LedbetterMike RenfrowBobby
JohnsonNova DavidsonCheryl rice Julie
Bartleymark ReevesKathy KralTrish
CauseyMelanie ClayStudent Activities(2 or
three more faculty members)
- Goal Four External Relations
- Lisa Ledbetter or Andy Leavitt?Daniel
JacksonFrank PritchetNaveen BMike RenfrowJon
AndersonJim Agan
11Guiding Principles
- Realistically Ambitious
- Grounded in history
- Clarify identity and project it forward
- Answer the questions
- Who are we? What have we been achieving?
- Where do we see ourselves in five (or more
years)? What is possible?
12UWG Identity
- Who are we? We are a comprehensive state
university with a historically dynamic career of
professional preparation education, nursing,
business, and others. - Who are we? We are a traditionally liberal arts
university that has been developing innovative
uses of experiential learning, for example,
undergraduate research.
13UWG Identity
- Who are we? We are a dynamic graduate program
with at times as many graduate students as
upper-division undergraduate, and we are growing
our ability to prepare doctorates.
14UWG Future Identity
- What is possible? Georgia College has achieved a
quite successful strategic plan of identifying
themselves as Georgias Public Liberal Arts
University. - Georgia Southern has gotten some traction with
the identity of a Carnegie Doctoral-Research
University.
15UWG Future Identity
- What is possible? Triangulate UWG the
doctoral-research university grounded in the
liberal arts and focused on professional
preparation. - West Georgia A liberal arts-based doctoral
university dedicated to every students
professional success.
16UWG Future Identity
- University of West Georgia
- Educational Excellence
- Personal Environment
- Professional Preparation
17The Strategic Plan
18Strategic Plan Phase 1
- Phase one included the major goals.
- It does not include a marketing strategy.
- It does not include implementation plans.
19Summary Goal
- Primary Strategic Mission Over the next five
years, UWG seeks to be recognized as a
distinctive member of the top tier of
comprehensive universities in the USG and a
first-choice university for an increasing number
of students. UWG will achieve these ambitions by
meeting the goals set by the USG Strategic Plan
and by achieving the following institutional
goals.
20The Four Goals
- Promoting a distinctive set of quality academic
programs ranging from bachelors to doctorates
that blend the best of liberal education,
experiential learning and professional
preparation. - Creating Continuous Improvements in Campus Life
and Culture - Managing Resources for Efficiency, Functionality,
and Aesthetics - Enhancing Efforts of External Support and
Services
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23Binary Logic of the Big Picture
- Large Goal Destination University, Top Quality,
Distinctive Member of the Robust Tier (TQ DM RT)
Student Programs
Resources
24View from very far up
25Reverse Presentation
- Review the goals starting with the least
controversial
26Goal 4 Enhancing Efforts of External Support and
Services
27Goal 4 External Activities
- Increased the amount of UWG connected grant
dollars To increase external funds procured
through Sponsored Operations, the Office of
Sponsored Operations will provide University-wide
support and assistance to faculty and staff
interested in securing external funds for
qualified projects. - Fundraising and Alumni Development The Office
of Development and Alumni Relations will provide
external funding through Annual Giving (A DAY for
West Georgia and Phonathon), the Major Giving
program (individuals, corporations, and
foundations) and the Planned Giving program
(deferred gifts, gift annuities, etc.) - Major Capital Campaign The University will
continue to assess and explore the feasibility of
major capital campaigns.
28Goal 4 External Activities
- Government Relations The Office of Government
Relations (University Advancement) will establish
and maintain relationships with governmental
entities which directly and indirectly impact the
University. - Communications and Marketing -- The Office of
University Communications and Marketing will
internally and externally promote the missions
and goals of the strategic plan. This will be
achieved by aligning the institutions integrated
marketing plan (advertising, visual identity
standards, web presence, media relations, etc.)
with the strategic plan. - Renewed Effort of Creating Continuing Education
Programs, especially those like ICAPP. - Increased efforts of community service programs.
29Goal 3 Managing Resources for Efficiency,
Functionality, Beauty
30Goal 3Resource Management
- The enrollment shall be managed to balance the
numbers and classifications of students with the
goals and mission of the University as it
attempts to perform its part in handling the
increased student population of the area. The
enrollment should match the profile of the goals
set for the institution.
31Goal 3Resource Management
- Off-Campus and Distance Education
- Develop, promote and support distance learning
environments that encourage a strong liberal
education, increase efficiency in classroom
management, respond to marketplace demand, and
increase accessibility. - Significantly expand the percent of credit hours
generated by distance education from the current
5 to 10 by 2012, including the expansion of
online and blended degree programs that enable
students to better compete in the workplace. - Explore, evaluate off-campus centers for meeting
regional needs, including a business plan and an
assessment of how well off-campus centers are
consistent with the University mission. - Long-term Facilities Planning aligned with
strategic plan, academic plan, enrollment
predictions and campus architectural style.
32Goal 3Resource Management
- Employing efficiencies in academic support areas
to provide better service and perhaps to free up
resources The University will accept the
definition that academic support processes
crosses over a wide spectrum on a university
campus. It is more than just looking at the
traditional back office systems typically
employed in a business office. It could mean the
admissions process, IT helpdesk, financial aid
applications, how to sell tickets to a sporting
event. Therefore, every effort must be made to
examine and identify all possible back office
functions and processes on campus. - Strategic Budgeting where possible to anticipate
costs of library, ITS, and other typically
year-end funded areas.
33Goal 3Resource Management
- Organizational Assessment Reorganization
Efforts to increase functionality, eliminate
redundancy and review the outcomes of the
organization - Customer Service Improvements The University of
West Georgia has concentrated its focus over the
past year in two areas of customer service
Student Retention and Communication. Both areas
are monitored by the Division of Student
Services, but where possible lessons learned and
best practices will be applied to other areas of
campus.
34Goal 2 Campus Culture
35Goal 2 Campus Culture
- Safe Environment The University will strive to
provide a safe environment that respects and
nurtures the diversity of people and ideas, and
promotes healthy bodies and minds of students,
staff, and faculty. - Communication Clear communication, honest
dialogue, and open inquiry are the heart of
academia and the foundation of a healthy
workplace. West Georgia will constantly monitor
and increase efforts to clarify communication. - Support Services Create and increase the number
of strong and responsive infrastructures as the
basis of campus cultural improvement, such as a
redesigned Center for Teaching Learning, reforms
in the Office of Sponsored Operations, dedication
to supporting staff and faculty development
activities.
36Goal 2 Campus Culture
- Reward Structures Using positive reinforcement
to promote high quality performance. - Competitive Compensation Packages Recruitment
and retention of high quality University
community members. - Student Life Increased evening, weekend, and
daily activities that promote a University
community culture, a culture that the entire
campus it committed to supporting.
37Goal 1 Academic Programs
38Goal 1 Academic Programs
- Promoting a distinctive set of quality academic
programs ranging from bachelors to doctorates
that blend the best of liberal education,
experiential learning and professional
preparation. - Four Sub-Goals
39Goal 1 Four Sub-goals
- Undergraduate Academic Programs
- Undergraduate Co-Curricular Programs
- Graduate Programs
- Teacher Preparation
40Goal 1 Academic Programs
41Goal 1 Undergraduate
- All undergraduate academic programs will
demonstrate a distinctive blending of liberal
arts, experiential learning, and professional
competencies preparing students to be ethically
responsible and civically engaged professionals
in the 21st century. - The Core Curriculum will be reformed to emphasize
liberal arts and professional competency learning
outcomes necessary for civic engagement and
professions/careers in the 21st century. - Every student will complete at least one course
rich in new media delivery. - Each college unit (Arts Sciences, Business,
Education) will offer curricula that fosters
American and global cultural literacy.
42Goal 1 Undergraduate
- Each degree program will articulate professional
competency learning outcomes. - Every degree program will offer a program of
study that prepares students for careers in their
relevant field. - Every student will participate in some form of
experiential learning either directly in their
major (e.g. undergraduate research or creative
activity) or co-curricular activity (e.g.
volunteer activities for the community). - Every program will provide an opportunity for a
transformative experience, either from a study
abroad, experiential learning, or innovative
course delivery. - Increased participation in study abroad programs
43Goal 1 Co-Curricular
- Distinctively shaped undergraduate co-curricular
programming focused on integration, an
integration that connects students together as a
class (e.g. first year) and that connects
classroom learning with real-world contexts
through academic and professional experiential
activities. - A comprehensive advising program will promote and
facilitate the integration of students
coursework, career readiness opportunities, and
extracurricular activities from freshman year to
graduation.
44Goal 1 Co-Curricular
- Bridge programming that addresses societal and
professional issues will link students by class
level and by topic. So, for example, the first
year might focus on civility, the second on civic
engagement, the third on ethics, and the last
year on professionalism as informed the previous
three. - Students will participate in experiential
learning opportunities related to their academic
course of study. Opportunities include, but are
not limited to practica, internships, co-ops,
service-learning experiences, applied research
projects, creative performances, and study abroad
experiences.
45Goal 1 Graduate
- Increased enrollment in graduate programs,
increased presence of graduate students, and an
increased set of graduate programs that have as
their mark practical professional purposes but
that are also consistent with the blending of
liberal education and professional preparation. - All graduate programs will blend liberal arts
fundamentals, disciplinary theory, and practical
application. - Every graduate program will maintain a
professional advising or mentoring structure. - Where appropriate, graduate students should
interact with undergraduates in one or more of
the following ways leading a seminar, workshop,
or undergraduate research conference serving as
mentor for an internship, co-op position, or
service-learning activity or by serving as a lab
or teaching assistant.
46Goal 1 Teacher Preparation
- Educator Preparation Programs that honor and
build upon the history of West Georgia as a
significant provider of teachers for the state
and that are reformed to be in accord with the
West Georgia philosophy of blending liberal
education, experiential learning, and
professional preparation. - Teacher preparation programs will develop and
adopt relevant curricula that strengthen teacher
quality and impact K-12 student learning
outcomes. - Education leadership programs will strive to
develop school leaders with performance-based
skills to continuously improve K-12 schools. - The University will increase its connections to
and support of local public and DTAE schools by
appointing liaisons and joint commissions. - The University will provide leadership in Early
College and Gateway to College initiatives. - The University will articulate with IB, AP, and
other early college credit programs.
47Planning Documents
- http//www.westga.edu/mcrafton/planning.html
- http//www.westga.edu/mcrafton/Planning_Retreat/R
etreat_Files.htm
48Potential Controversy
- Liberal Arts and Professional Studies
- Marriage of Heaven and Hell?
- The Inevitable Evolution of Higher Education in
the 21st Century?
49Artes Liberales Foundational
- Seven Liberal Arts
- Ancient Greece and Rome
- Founding of European Universities
- Preparation for Advanced Studies
50University of Pennsylvania
- Ben Franklin
- From the Proposals Relating to the Education of
Youth in Pensilvania - 1749
51American Pragmatist
- As to their STUDIES, it would be well if they
could be taught every Thing that is useful, and
every Thing that is ornamental But Art is long,
and their Time is short. It is therefore propos'd
that they learn those Things that are likely to
be most useful and most ornamental. Regard being
had to the several Professions for which they are
intended.
52U Penns claim
- Franklin outlined a progressive college one
that would offer practical as well as classical
instruction in order to prepare youth for
real-world pursuits.
53Education for a Flat World
- Thomas Friedman
- The great guru of new globalized economy
- Sage of Our Changing World
54- Since one of the new middle jobs is great
synthesizers, encouraging young people early to
think horizontally and to connect disparate dots
has to be a priority. Because this is where and
how so much innovation happens. But first you
need dots to connect. And to me that means a
liberal arts education. Liberal arts is a very
horizontal form of education (which is to say, a
flat form of education). It is all about making
connections among history, art, politics, and
science (p. 316, paperback).
55Rural Roots to Global Reach