Courtesy Chevrolet Marketing Strategy Presentation

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ATTRACT INTERACT RESPOND SELL SERVICERETAIN
Buy a new Chevrolet from Courtesy Chevrolet in
Phoenix and receive a years worth of gas
included in the deal at no extra charge to the
customer! (see terms conditions)
2
Strategy Why Got Gas?
?
Because of the American Revolution product
development program at General Motors, Courtesy
Chevrolet now sells 9 models of new cars and
trucks that get 30 Miles Per Gallon on Arizona
highways or better. Courtesys October
marketing and advertising campaigns are focused
on what people are talking and thinking about by
providing a years worth of gasoline for their
new Chevrolet car or truck A great
reason to buy a new car or truck!
Terms Conditions Apply, Visit Courtesy
Chevrolet for full details
3
Courtesy Gives You Gas 2 Ways
Win 500 worth of gas for free! Register for the
Courtesy Chevrolet You Got Gas program to win
500 in free gas every Friday in October. Fill
in the form below, and then click on the Submit
button at the bottom. Winners will be notified
by email and telephone every Friday during the
month of October. Get a years worth of gas
without
winning a contest! When you pre-register for
this program by calling 888-9-Got Gas or online
at www.YouGotGas.com, Courtesy Chevrolet will
provide you with a pre-paid Fuel Card good for a
years worth of Unleaded Gas that is honored at
participating QT retailers in Arizona, when you
purchase or lease a new Chevrolet car or truck
from Courtesy Chevrolet at 1233 E. Camelback Rd.,
Phoenix, AZ 85014 before October 31,
2005. Either way, YOU GOT GAS!
Terms Conditions Apply, Visit Courtesy
Chevrolet for full details
4
Got Gas?
Get it at

• Courtesy Chevrolet is using Integrated Marketing
• Generate Curiosity and arouse customer interest
• Make it easy for customers to say Im
  Interested by giving them 3 ways to save money
  on gas
• Call 888-9-Got-Gas
• Online at www.YouGotGas.com web page
• Visit Courtesy Chevrolet at 1233 E. Camelback Rd.
• Use BDC to enroll customers and set up
  appointments
• Compel the customer to visit the dealership
• Sell the customer on the people at Courtesy
  Chevrolet
• Sell the customer on a specific vehicle
• Have fun, sell lots of cars and make money!

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Got Gas? 888-9-Got-Gas YouGotGas.com
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www.YouGotGas.com
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BDC receives customer calls from
888-9-GOT-GASBDC calls customer after automated
email goes out

• Verify customer has received the email with Got
  Gas registration . If relevant, obtain
  customers REAL email address and schedule a
  follow-up call after re-sending Got Gas to new
  email address (work)
• Establish what is most important to customer by
  following the Got Gas promotional Follow-up word
  track
• Set the stage for your Customers expectations
  Create a buying Plan during the conversation
• Schedule appointment for a vehicle presentation
  and test drive at the dealership
• Follow-up with email confirmation of appointment
• Prepare appointment reception information
  packetfor Desk Manager reference