Extending Channel 4

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Extending Channel 4s commitment to food online
The time is right for Channel 4 to do in New
Media what it has done so successfully on-air,
and breathe new life into the tired old world of
online food content
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channel4.com/food The Vision
Practical yet inspiring Informative Humorous Showc
ase Interactive To stimulate debate Innovative
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The programme is an inspiration. I just wanted
to let you know
Beats any of the other wannabe cooking
programmes on other channels
At last we have a food programme where you can
actually learn something about cooking
Your show has motivated me to get back in the
kitchen. I had forgot how much fun it is to cook
At last someone grows and cooks food that is
interesting, healthy and simple
Serious added value, unique proposition and
compelling TV
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Video On Demand

• Get even closer to our content
• Greater engagement
• Extend the reach of your campaign
• Limited commercial clutter
• Upmarket and young audience
• Opportunity to target food programming
• Available on PC and also via TV

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The proof is in the pudding

• 6m page impressions 500
• 800,000 unique users 300
• The most popular food website in the UK
• Much younger than UKTV or BBC Food
• Average dwell time c.5 minutes
• Spikes in traffic driven by on-air programming

source comscore
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On-Screen and Online working togetherFusing
channel4.com/food on-air strengths
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Channel 4 will create a 30 spot for you in
association with channel4.com/food to run in
relevant programming on Channel 4 and More4
This spot will drive viewers online to
channel4.com/food where we will design and build
a bespoke microsite
Opportunity to use as seen on channel4.com/food
on pack and via in-store promotion
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channel4.com/food spot How it could look