Design and the Development Process

1
Design and the Development Process

• Grigon Presentation
• 15.05.07

2
Who Am I?

• Sam Lewis
• Currently Lead Designer Cartoon Network
• Working here for the past 8 months
• Senior and Lead Designer SOE
• Designer and Producer Kesmai
• President of FASA
• BA and MBA in Economics

3
What is this about?

• Covering Three Topics
• Roles and Responsibilities
• Development Process
• Designer Interactions

4
Whos Responsible?
Typical View Point
5
Whos Responsible?
Reality
6
Whos Responsible?

• Content Design
• Storytelling
• Acquisition Design
• System Design
• Meaningful Choices
• Retention Design
• UI Design
• Player Interactions
• Acquisition and Retention

7
Whos Responsible?

• Iterative Process
• Design works collaboratively with Tech and Art
• Production works collaboratively with Business
  and Operations

8
Development Process

• Stages
• Exploration
• What should we do?
• Preproduction
• How should we do it?
• Production
• Doing it.
• Live
• Making money!

9
Development ProcessExploration

• What to Do?
• Product
• Price
• Place
• Promotion
• Outputs
• Market Study
• Budget
• Manpower
• Schedule
• Game Overview

10
Designer InteractionExploration

• Business
• Finance Budget/Business Model
• HR Manpower
• Marketing Competitive Analysis
• Support
• Services Design
• Community Design
• Infrastructure Design
• Production
• Tech Requirement Feasibility
• Art Look and Feel
• Design Game Overview

11
Development ProcessPreproduction

• How to do it?
• Production
• Support
• Business
• Verification
• Outputs
• Design Guide
• Tech Architecture
• Hiring Up
• Playable Prototype
• Revised Plan

12
Designer InteractionPreproduction

• Business
• Marketing Evaluation
• HR Hiring
• Finance Budgeting
• Support
• Infrastructure Requirements
• Services Requirements
• Community Design
• Production
• Tech Requirements
• Art Concepts

13
Development ProcessProduction

• Doing it!
• Implementing Design
• Marketing Effort
• Support Structure
• Verification
• Outputs
• Design Books
• Tech Design
• Promotional Effort
• Playable Game
• Functional Support Organization

14
Designer InteractionProduction

• Business
• Marketing Support
• HR Hiring
• Finance Budgeting
• Support
• Infrastructure Update Process
• Services Statistics
• Community Support
• Production
• Tech Revision
• Art Concepts

15
Development ProcessLive

• Making Money
• Customer Service
• Updating Content
• Modifying Systems
• Marketing
• Outputs
• Game Updates
• Expansions
• Money

16
Designer InteractionLive

• Business
• Marketing Support Evaluation
• HR Hiring
• Finance Cashflow Evaluation
• Support
• Infrastructure Optimization
• Services Evaluation
• Community Evaluation
• Production
• Tech Updates
• Art Concepts

17
Conclusion

• The Game is not just the responsibility of the
  Production Team.
• Design is driven by Business Objectives.
• Design works with Support to enhance customer
  experience.