AZ Auction Industry: Be Careful What You Say

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AZ Auction Industry Be Careful What You Say
by Deb Weidenhamer,President CEO
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Be Careful What You Say

• Are you a owner or executive in the highly
  competitive AZ auction industry?
• Are you concerned about your relationship with
  your competitors and looking for information on
  how to improve these relationships?
• Then you have come to the right place.

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Be Careful What You Say

• This is the time of year when the weather warms
  up as do our feelings towards our fellow man. It
  is a time when we should be cognizant of our
  actions and of our words. This is a period of
  reflection on the past and anticipation of
  upcoming events as spring blooms. It is also the
  season where we believe we can bring about change
  in our lives. It is with this sentiment in mind
  that I implore you to watch what you say,
  especially about your AZ auction competitors.

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Discussing Your Competition

• When meeting with a potential client who asks
  about your AZ auction competition, make sure you
  say something positive. To speak about a
  competitor in a negative way only makes you and
  your auction company look petty. Even if you know
  that the clients choice to work with a
  competitor would be to the clients detriment,
  make helpful suggestions about whom the client
  might contact as another choice. The more you can
  say about a competitor that is positive the
  better it reflects on you and your business.

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Discussing Your Competition

• The industry as a whole needs you to speak
  highly of the AZ auction method of marketing and
  of other auctioneers. If you are experiencing
  problems with a competitor, attempt to contact
  the competitor directly and discuss your problem
  in an up front manner. More than likely you dont
  understand each other, your AZ auction companys
  missions or circumstances that have decided
  reputations.

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Prayer An Effective Method

• If the situation with your AZ auction competitor
  is just too negative to even attempt to repair,
  you can try a very effective method -- Prayer. I
  pray for my competitors and for their businesses.
  I am sure that many of my competitors will need
  to be picked up off the floor to hear this, but
  it is true. I believe that prayer is extremely
  helpful in dealing with competitors. It is
  difficult to harbor ill feelings towards someone
  when they are in your prayers. It is equally
  challenging to say something negative about a
  competitor who you regularly discuss with God.

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Prayer An Effective Method

• Most importantly dont make your determination
  of a competitors business practices based upon
  the tales of your fellow auctioneers. There are
  so many stories that I have heard about other
  auctioneers that simply arent true, yet they
  have circled through the AZ auction community for
  years. So for the future make a resolution to
  pray for your competitors. And dont forget to
  pray for yourself and your company it will
  change your business and maybe change you too!

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About the Author

• Deb Weidenhamer is President of Auctions Systems
  Auctioneers Appraisers, Inc., based in Phoenix,
  Arizona. They specialize in auctions and
  professional appraisals. Visit us at
  http//www.auctionandappraise.com or call
  800-801-8880 for more information about our AZ
  auction company.