universal precaution of infection prevention

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Cross sectional study
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• PROBLEM STATEMENT

Cross sectional study of young people's awareness
of and involvement with tobacco marketing
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OBJECTIVE OF STUDY
To examine young people's awareness of and
involvement with tobacco marketing and to
determine the association, if any, between this
and their smoking behavior.
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• RESEARCH DESIGN
• Cross sectional, quantitative
  survey, part interview and part self completion,
  administered in respondents' homes
• SAMPLE SIZE
• stratified random sample of 629
  young people aged 15 and 16 years
• INSTRUMENTS USED
• KNOWLEDGE ASSESSMENT QUESTIONNAIRE
• INTERVIEW

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• DATA COLLECTION METHOD
• a sample of 2400 was invited to participate in
  the research, which it was hoped would yield at
  least 280 smokers. via their parents, all were
  sent an information sheet, questionnaire (to
  establish smoking status), consent form to be
  countersigned by a guardian, and a freepost
  return envelop
• 629 interviews were successfully completed

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RESULT
There was a high level of awareness of and
involvement in tobacco marketing among the 1516
year olds sampled in the study around 95 were
aware of advertising and all were aware of some
method of point of sale marketing. awareness of
and involvement with tobacco marketing were both
significantly associated with being a smoker
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• CONCLUSION

Teenagers are aware of, and are participating in,
many forms of tobacco marketing, and both
awareness and participation are associated with
current smoking status. this suggests that the
current voluntary regulations designed to protect
young people from smoking are not working, and
that statutory regulations are required.