New and Improved

1
Proposal for aWorking Partnership
2
Meeting Objective

• Define the challenge.
• Present credentials and capabilities.
• Demonstrate our thought leadership.
• Explore the benefits of a working partnership.

3
The Electrolux Challenge

• Electrolux is about to launch a major marketing
  effort for its line of high-end home appliances
  and would like to maximize the lines exposure to
  taste-makers and influencers in the home-design
  community nationwide.

4
About Us

• DesignIntuit (www.DesignIntuit.com)
• Interactive media and consultative company
• Publisher of online magazine (DesignIntuit.com)
• Leader in branding and experiential marketing for
  the architecture and design industries
• Associated Talent Management Licensing
  (ATM)(www.atmlosangeles.com)
• Full-service personal management company
• Industry leader in licensing and brand
  development
• Well-regarded for its work in the area of
  packaging television programs and the development
  of new media opportunities.

5
About Us

• Tera Crain Barnes
• Founder of DesignIntuit and DesignIntuit.com.
• 20 years marketing, communications, and special
  event experience.
• Produced special events for Fortune 100
  companies, top philanthropic organizations and
  international trade associations.
• Developed brand campaigns for British Airways,
  KPMG, Xerox.
• Created and directed first interactive brand
  image the Smithsonian.
• Successfully built online magazine recognized as
  leader in Designer Show House coverage.
• Extensive relationships with leading influencers
  in the Architecture and Design Communities, trade
  associations, and media.
• Developed product placement opportunities for
  KitchenAid, JennAir, Cambria USA, Kohler and
  Mercedes-Benz.
• Produced co-branded media, customer and industry
  events extending placement investments and
  increasing brand awareness.

6
About Us

• Daniel J. Levin
• Founder and principal of Associated Talent
  Management Licensing.
• Developed and packaged programming and talent for
  AE, Discovery Channel, Discovery Home Channel,
  TLC, HGTV, FOX, TV Land, GSN (Game Show
  Network), Fit TV, Pearson/Fremantle, and many
  others.
• Created the Christopher Lowell brand and
  successfully spearheads its multi-million-dollar
  licensing and multi-media business.
• Developed and manages licensing relationships
  with Office Depot, Burlington Coat Factory,
  Flexsteel, 3 Day Blinds, Catalina Lighting, Home
  Shopping Network, QVC, Colwell Industries, Maxim
  Lighting, Jo-Ann Craft Fabric Stores, Shop NBC,
  and Better Life Media, among others.
• Additional credentials include over a decade of
  experience as an entertainment branding and
  licensing attorney.

7
DesignIntuit ATM

• Conduit to Architecture and Design Communities
• Marketing and Networking Think Tank
• Solution Provider
• Strategic combination of experts, influencers,
  events, and media relationships.

8
Our Strategic Advantage
9
AD Industry Influencers

• Renowned architects, builders, interior
  designers, and decorators
• Media (TV, magazines, Webcasts, internet sites)
• Top AD photographers
• Celebrity designers and artists
• Associations (ASID, NKBA, NAHB)
• Philanthropic organizations
• Industry press and public-relations leaders
• Licensing and branding agents
• Industry and trade event organizers

10
Marketing Channels Networking Opportunities

• Celebrity product endorsements
• Corporate sponsorships
• Participation in Show House events
• Product placements in events and media
• Industry events
• Philanthropic corporate sponsorships
• Licensing and branding activity
• Media events
• Special-event marketing

11
Product Placement

• Direct connection with market makers and industry
  influencers.
• Exact target-marketing to a captive audience.
• Brand and products are featured in an exclusive
  venue.
• Product features and benefits are experienced
  up-close and in person.
• Uncluttered environment with implied designer
  endorsement.
• On-site special events to media, trade, and
  consumers leverages investment .
• Builds consumer trust through the association
  with established local philanthropic
  organization.
• Products support the image, quality and value
  associated with the brand.

12
Optimum Product Placement
13
The Show House Process
14
Branding Licensing

• Increases consumer familiarity with the brand.
• Broadens promotional opportunities.
• Differentiates the brand from competition.
• Builds consumer trust which leads to ongoing
  revenue potential.
• Licensed products support the image, quality and
  value associated with a clients trademark.
• Licensing is an effective way to monetize the
  value of intangible assets and intellectual
  property by using a companys most critical
  asset, the brand name.
• Translates the inherent value of the brand name
  into a new brand experience.
• Captures new customers who may or may not know
  your brand, who are always looking for brand
  value.
• Strengthens brand credibility.

15
Case Study 3 Day Blinds

• Challenge
• In 2001, retailer/manufacturer 3Day Blinds was
  eager to differentiate itself in
  the highly-fragmented 6 billion window-covering
  industry and re-launch its business.
• Solution
• Associated Talent Management (ATM)
  represents designer, author, and
  Emmy-Award-winning television host Christopher
  Lowell and developed his highly regarded license
  brand of pre-coordinated  products for the home
  that today include alliances with retailers and
  manufacturers Office Depot, Shop NBC, Jo-Ann
  Craft Fabric Stores, Flexsteel, RED Textiles,
  Wrights, Leisure Arts and many others.
• ATM engineered a relationship between 3 Day
  Blinds and Christopher Lowell to create an
  exclusive line of window coverings to compete
  with the then industry leader, Hunter Douglas.
• Christopher Lowell became a spokesperson for 3Day
  Blinds in television commercials, print and other
  media and also promoted child safety in the
  window covering industry. Christopher appeared at
  major events, including book tours, show houses,
  employee functions, and media tours.
• Outcome
• 3 Day Blinds launched its Christopher Lowell
  Collection of window coverings in 2002 and
  quickly became the industry gold standard.
• Five consecutive years of positive comps
• 50 increase in revenue
• 400 improvement in EBITDA
• 500 increase in average order size
• The Christopher Lowell Collection has helped
  expand 3 Day Blinds into strategic relationships
  with partners such as The Great Indoors, Sears,
  Interior Specialists, Jo-Ann Craft Fabric
  Stores, and Costco Wholesale.
• 3 Day Blinds became the first (and remains the
  only) competitor in its field to introduce truly
  premium product lines with highly recognizable
  brands. Christopher Lowell leads this business,
  and the success of Christophers collection has
  led to branding relationships with Eddie Bauer,
  Laura Ashley, and others.

16
Meeting the Electrolux Challenge

• Develop and implement innovative marketing
  opportunities for the brand campaign.
• Leverage our relationships within the
  Architecture Design communities to increase
  product awareness.
• Connect Electrolux brand directly to your
  customers.
• Provide national, regional, and local support for
  brand launch.
• Utilize expert production capabilities for brand
  consistency.

17
Getting Started The Next Steps

• Determine scope (number of targets, events,
  locations, budget availability or constraint).
• Gain brand knowledge.
• Create detailed approach to carrying out the
  necessary activities of the next phases of work.
• Assess resource requirements.
• Define assumptions and expected results.