Mc D

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GOOD MORNING

• Welcome to McWorld

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McDonalds

• Presented By-
• Deepti Garg
• Prashansa Saran
• Vibha Sharma
• Vishal
• Pearl Juneja

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QUIZ TIME?????
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• Ques-1 Name the McDonald brothers?
• Ray and Maurice
• Richard and Maurice
• Richard and Maureen
• Kroc and Ray

Richard and Maurice
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• Ques-2 In which town did the two McDonald
  brothers opened the first McDonalds
  restaurant????
• (a)1937 in San Bernadino,California
• (b)1900 in Illinois
• (c)1950 in North Carolina
• (d)1955 in Maine

1937 in San Bernadino,California
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• Ques-3 Which of the following items that are
  served at McDonald's do you think has the most
  calories ?
• (a)Two Egg McMuffins
• (b)Four Regular Hamburgers
• (c)Two Big Macs
• (d)One Large Chocolate Shake
• One large
  Chocolate Shake

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• Ques-4 What was the name of the milkshake machine
  in which Ray Kroc originally invested, which
  inevitably lead to the creation of the McDonalds
  company?
• (a)Multimixer
• (b)DuoShake
• (c)Roto-Mixer
• (d)Ray-Mix
• Multimixer

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• Ques-5 McDonalds introduced a food preparation
  called __________ ????
• Made for us
• Made for others
• Made for you
• Made by us
• Made for you

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• Congratulations
• to all
• the winners

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• McDonald No Longer the Great American Meal

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• AGENDA

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MISSION


McDonalds India serves only the highest quality
products. All McDonalds suppliers adhere to
Indian government regulations on food, health and
hygiene while continuously maintaining McDonalds
own recognized standards. All McDonalds products
are prepared using the most current,
state-of-the-art cooking equipment to ensure
quality and safety.
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VISION
McDonalds vision is to dominate the global food
service industry.Global dominance means setting
the performance standard for customer
satisfaction and increasing market share and
profitability through successfully implementing
convenience value and exception strategies.




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GOAL


Mc Donalds ad line
goes like Food Family Fun So
McDonalds goal is to provide palate tasting
,pure and hygienic food to its customers at very
affordable price so that people get fun visiting
more and more here.
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PRODUCTS
Deserts
Ice-cream
Salads
Chicken McNuggets
Hamburgers
French Fries
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Target Customers

• 
  
• The main target of McDonalds is children.
• Ray Kroc, the man behind the McDonald's empire,
  understood from Day McOne that youngsters were
  his target market. They attract the kiddies to
  the burgers and shakes.They have also launched
  toys to attract the children.
• The parents will go where the kids want to go.

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HISTORY
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1937

• In December, Richard and Maurice McDonald open
  the first McDonalds drive-in restaurant in San
  Bernardino, California.
• Introduced self-service concept.
• Success factors were speed,service and
  cleanliness.

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1950-1960

• In 1952,the first franchisee was Neil Fox,who set
  up drive-in in Phoenix,Arizona.
• By 1955,the restaurants revenues had risen to
  350,000.
• The franchising system failed.
• On April 15,1955, Ray Kroc opens his first
  McDonalds in Des Plaines, Illinois.

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• Continued.
• In July, Ray Kroc opens his second McDonalds in
  Fresno, California.
• Total sales for the company are 1,93,772.
• In 1955,Ray Kroc established the franchising
  company, McDonald System Inc., for the
  McDonalds brothers.

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1961-1970

• In 1961,Kroc bought out the McDonalds share for
  2.7million,and changed companys name to
  McDonalds Corporation.
• In 1965,McDonalds went public selling its share
  for 22.50 each.
• The share price skyrocketed to 49 within a week.
• In 1967,the price of hamburgers was raised from
  15 to 18 cents.
• By the end of the 1960s,Kroc established over 400
  franchising outlets.

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1971-1980

• During the 1970s,the number of McDonalds
  restaurants grew at an average of about 500 per
  year.
• In 1975,the first Drive-Thru operation was
  established in Sierra Vista,Arizona.
• By the end of 1970s,McDonalds had over 5000
  restaurants and sales exceeds 3 billion.

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1981-1990

• In 1985,McDonalds was included in the 30-company
  Dow Jones Industrial Average.
• In 1986,McDonalds became the first fast food
  chain to provide customers the list of
  ingredients used in its products.
• In 1987,company added salads to its menu.

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1991-2000

• In 1990s,McDonalds problems arises bcoz of
  changing customer preferences and increased
  competition.
• Customers started to prefer eating at home using
  the microwave to heat the food.
• Customers became more health conscious and
  selected fresh food over fatty,fried food and red
  meat.

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Continued

• Obesity became a major health problem.McDonalds
  had to face legal suits in the US over claims
  that its high calorie food causes health
  problems.
• During this time,McDonalds faced increased
  competition from fast food chains like
  Wendys,Burger King,Pizza Hut,KFC,Subway.
• Customers rated both Wendys and Burger King
  better,as far as the quality of food was
  concerned.

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Continued..

• It could add only 195 restaurants during
  1991-1992.
• In 1993,McDonalds finalized an agreement for
  setting up restaurants inside Wal-Mart retail
  stores.
• In 1996,McDonalds and Disney entered into a 1
  billion 10-year agreement.
• It began to open tiny restaurants in gas stations
  owned by Amoco and Chevron.
• In 1997, The relationship between McD and its
  Franchisees were strained which led the
  Franchisees to join an independent group called
  Consortium.

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SWOT ANALYSIS

• STRENGTH-
• Brand Recognition.
• Their marketing campaign continues to focus on
  brand Recognition by promoting their name.
• Overseas market.
• Successful items Fries, Happy Meal, Big Mac, Egg
  McMuffin.

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• WEAKNESS-
• Declining market share.
• Disgruntled franchisees.
• Changing customer preferences.
• Changes in the external environment.
• Declining market values.
• Weak product implementation.
• Limited menu(fast food).

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• OPPORTUNITIES-
• Ability to add healthier lines of food.
• International expansion.
• Growing dining-out market.
• THREATS-
• Growing competitors like Burger King,Wendys etc.
• More health-conscious consumers.
• Changing demographics.

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• Thank You

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• QUESTIONS
• FOR
• DISCUSSION

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Product

• Wide Range of Food Products
• Wide Breadth and low depth
• Standardised product yet differentiated.
• Think global act local strategy i.e, customer
• taste and preference
• Apart from global fare, a slew of 'glocal'
  products like the McAloo Tikki burger were added
  for the local palate.

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Mc Donalds product line
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• Price

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Major Competitors
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• Question -1 McDonalds was once hailed as the
  role model for fast food industry. In the 1980s
  and early 1990s ,it was one of the most
  successful companies in the food industries.
  However , in the late 1990s, it experienced
  major problems which reflected in poor sales. Do
  you think McDonalds faced poor sales in the late
  1990s mainly because of changes in the external
  environment?
• Question-2 Some analysts feel that McDonalds
  problems in the late 1990s were due to its
  inability to bring about a change in the internal
  environment of the organization. What were the
  problems in the internal environment that
  resulted in McDonalds poor performance in the
  late 1990s?

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• Question-3 Many analysts feel that franchising
  is the best way to grow, more so, in
  international markets. However, the McDonalds
  franchisee model which was very successful in the
  1980s took a beating in the late 1990s. What
  according to you were the problems with the
  McDonalds franchisee model ? In the light of
  such problems, do you think it is still the way
  to grow?
• Question-4 Soon after taking over as the CEO of
  McDonalds, Cantalupo had taken various steps to
  reverse the downward slide of McDonalds. Do you
  think the steps taken by Cantalupo would see
  McDonalds emerge as the Great American meal
  once again ? What, according to you, should
  Cantalupo do to take McDonalds back to its
  youthful vigor?