How Social Media Management Helps Businesses

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By Aaron Bare
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Social Media is Local and Global
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90 Trillion
The number of emails sent on the Internet in
2009.
Source Jess3
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500 Million Active Facebook Users
Source Tech Herald
Photo Credit Oversocialized
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126 Million
The number of blogs on the Internet.
Source Jess3
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10 Billion Tweets Sent on Twitter Since 2006
Source Mashable
Photo Credit Rosaura Ochoa
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2 Billion Videos Are Streamed Each Day On
YouTube
Photo Credit jonsson
Source Techcrunch
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What Is a Social Media Strategy?
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Social Media Enables Others to Advocate for
Your Business Through Compelling Content
Image credit Ian Sane
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Social Media is Like a Cocktail Party Listen
Then Respond
Photo Credit The Dana Files
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Listen and Respond
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Links are the Currency of the Social Web
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Publish and Broadcast
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Social Media Monitoring Collects Online Mentions
for Measurement and Response
Image Credit Suchitra Prints
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Connect
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Company Blogs are Digital Publications that
Allow Public Responses
Photo Credit kevindooley
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Create viral loops
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Facebook is a social network that connects
people personally and professionally through
connections, messages, photos, videos.
Photo Credit Marvin Kuo
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Facebook Fan Pages Let Businesses Interact with
Customers and Prospects
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Facebook Social Applets drive results and traffic
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Twitter is like a Text Message with a BCC To
The World
Photo Credit ydhsu
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Businesses Use Twitter to Converse with
Prospects, Provide Customer Service and Drive
Website Traffic.
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Mobile Marketing
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Social Media Can Drive Leads and Customers
Photo Credit PhotoDu.de
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Microsites Landing Page convert Social Media
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Traffic Growth
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Content Distribution
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Reputation Management
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Email Acquisition
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Lead Generation
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Online Branding
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Revenue Growth
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April 2010 Social Empire Monthly Report
1,344 Friends
998 email subscribers
24 top keywords
42 feeds
233 Followers
244 top keywords
998 forwards
533 Friends
12 top keywords
2,345 Connections
15,768 Views
22 diggs
83 blog post
334 bookmarks
23 photos
19,998 monthly website traffic
145 brand mentions, pr weight 45,300
232,567 online revenue
Results focused
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Our Digital Media Offerings

• Campaign Management manage online projects
• Content Management observe, contribute, publish
  and manage content
• Link Management grow links
• Reputation/Brand Management manage your brand
• Influencer Management connect with key
  influencers/advocates and create common purpose
• Conversation Management from listen to engage
  to lead the conversation
• Network Management manage your networks (brand
  outpost)
• Fan/Follower Management manage networks
• Policy Management manage company interactions
• Digital Applications iPhone, Facebook and other
  applications.
• Interactive websites, micro-sites and landing
  pages.

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Any Questions?
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Overview
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• WE MANAGE BRANDS
• WE MANAGE TRAFFIC, LEADS, REVENUE FOR PEOPLE,
  EVENTS, CAUSES COMPANIES.