Internet Marketing 101

1
Internet Marketing 101

• By Tiffany Patterson

2
Tiffany Patterson

• Owner, Elite Designs
• Principal, Elite Internet Marketing
• Principal, InfeKta Packaging International

3
Search Engines are Smarter than they were a year
ago?

• Are You?

4
Questions

• How many of you have ever looked at your website
  statistics? Do you look monthly? Daily? Hardly
  Ever?
• Do you know what ads your competitors run?
• Does anyone here know what Analytics are?

5
define

• Internet Marketing is the use of the Internet to
  advertise and sell goods and services. Internet
  Marketing can include several different avenue
  strategies.

6
the hard sell

• Many business owners have no idea what the
  internet market is like for their products and/or
  services
• Business owners do not realize the importance of
  SEO versus Eye Candy
• No one has stopped to TEACH business owners the
  importance
• Many business owners dont realize what website
  statistics are or what they mean

THE BIGGEST CHALLENGE OF OUR BUSINESS IS
EXPLAINING TO CUSTOMERS WHY OUR WEBSITES COST
MORE - SEO AND PUTTING THEM AHEAD OF THE
COMPETITION IS WHY OUR SERVICES COST MORE
7
potential

• Many business owners have no idea what the
  internet market is like for their products and/or
  services
• Educate them on a few terms that users are typing
  into the search engines to find their products or
  services
• Create a report to show the level that their
  website is at and where the potential lies
• Share current avenues of all types of advertising
  and marketing for their business and its
  effectiveness

8
first things first

• Site needs to be built well
• Have good code
• Needs to be search engine friendly
• Put in the meta tags
• LOAD TIME MUST BE SHORT
• Do Google SiteMaps
• Figure out what your conversion will be

9
avenues

• There are several existing and up-coming avenues
  to market your website online, here are a few
• Natural Marketing (SEO)
• Pay Per Click Marketing
• Pay Per Inclusion Marketing
• Email Marketing
• Website Banner Advertising
• Bought Traffic or Leads
• Short films or Advertising Movie Clips

10
More Popular this year

• ContentLink Go to www.eweddingcake.com
• Pay Per Call Trackable, fraud minimal
• Radio
• Newspaper Ads
• Mobile Ads

11
ContentLink
12
pay per click

• Pay-Per-Click Advertising is a form of creating
  smart ads that appear when a user searches for a
  specific term. An ad becomes a pay per click
  when the user actually clicks on the ad and is
  directed to the corresponding website of the
  advertiser.

13
types

• Google
• Yahoo
• MSN
• Smaller Search Engines (bid for terms not clicks)
• Pay-Per-Call, Ingenio, CallSource, etc

14
risks

• DO THE RISKS OUTWEIGH THE BENEFITS?

MOST DEFINITELY!
Lets reverse this CAN YOU AFFORD TO NOT
MARKET YOUR PRODUCTS OR SERVICES?
15
Case Study 1

• BestCustomFlags.com
• What their competitors are paying
• Their business is custom flags

16
Case Study 2

• HavlicInsurance.com Top 10 Allstate Agency in
  the Country
• Internet Marketing in the Insurance Industry
• 142 Leads Delivered in a day!

17
Case Study 3

• LiquidSportsOnline.com
• No one really advertising in the wakeboarding
  industry
• Turn 6 into 1800 in revenue

18
seo examples

• Several of our client websites come up naturally
  for major keywords in their industry. If you go
  to www.Google.com and type in the following
  keywords you can see where our clients show up in
  the listings (results vary daily). Here are some
  examples
• las vegas wedding cakes - 1 www.freedsbakery.co
  m
• wedding cakes 5 www.freedsbakery.com
• modern wedding cakes - 2 3
  www.freedsbakery.com
• graduation cakes - 4 www.freedsbakery.com
• sports bars - 8 www.sharkcity.com
• chicago sports bars - 10 www.sharkcity.com
• chicago beer garden - 10 www.sharkcity.com
• 95 kpa bags - 2 www.infekta.com
• un 3373 labels - 2 www.infekta.com
• biohazardous shipments - 4 www.infekta.com
• iata and shipping blood - 3 www.infekta.com
• Biological Substance-Category B Labels - 7
  www.infekta.com
• catering in lake county - 2 www.lehmannmansion.
  com
• illinois rental mansions - 4
  www.lehmannmansion.com
• dog kennel, illinois - 2 www.campluckydog.com
• illinois pet care - 7 www.campluckydog.com
• chicago interior designers - 2
  www.collaboratedesign.com

19
educate

• No one has stopped to TEACH business owners the
  importance
• Be A Coach
• Printed on all collateral materials, answering
  machine, billboards, etc.
• Many business owners dont realize what website
  statistics are or what they mean
• Explain Website Statistics to your clients
• Show them how they can trump the competition, ask
  if its important, I guarantee it will be

20

• What we have to do is to be forever curiously
  testing new opinions and courting new
  impressions.
• Walter Pater
• English Writer and Critic

21
Stump the ChickQuestions???
22
resourceful tools

• DigitalPoint www.digitalpoint.com
• Top 10 Google Compare - http//www.webuildpages.co
  m/cool-seo-tool/
• Link Harvester - http//www.linkhounds.com/link-ha
  rvester/
• SEO Book http//www.seobook.com