Internet Marketing

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Internet Marketing Electronic Commerce

• Stephen Parsons
• Willard Horne
• Co-Facilitators

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eBusiness, eMarketing, eCommerce eGads!

• Electronic Commerce is more than simply buying
  and selling over websites. It also means using
  the internet as a core part of business strategy
  and processes
• Butch Postma

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eBusiness, eMarketing, eCommerce eGads!

• e-commerce
• (Electronic COMMERCE) Doing business online,
  typically via the Web. E-commerce may also refer
  to electronic data interchange (EDI), in which
  one company's computer queries and transmits
  purchase orders to another company's computer.

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eBusiness, eMarketing, eCommerce eGads!

• e-business
• (Electr-BUSINESS) Doing business online. The term
  is often used synonymously with e-commerce, but
  e-business is more of an umbrella term for having
  a presence on the Web.

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eBusiness, eMarketing, eCommerce eGads!

• B2B e-commerce
• (Business to Business Electronic Commerce) Refers
  to one business selling to another business via
  the Web.

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eCommerce Models

• bricks and mortar
• A store (shop, supermarket, department store,
  etc.) in the real world.
• clicks and mortar
• Businesses that offer online services via the Web
  as well as the traditional retail outlets
  (offline).
• dot-com company
• An organization that offers its services or
  products exclusively on the Internet.

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Internet Marketing Electronic Commerce

• IMEC - one step in the building of Holland
  Colleges e-TeamThe E-Team Suite...
• Internet Marketing Electronic Commerce Program
• Student Connection Program
• Internet Short Course Program
• E-Business Seminars Workshops

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Internet Marketing Electronic Commerce

• Broad Goals
• Gain Knowledge about e-marketing
• Develop strategies and marketing plan
• Implement electronic business solutions

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Internet Marketing Electronic Commerce

• Subject/Skill Areas
• Internet Technologies
• Online Behaviour
• Online business environment
• Product and Service Development
• Electronic Commerce
• Integrated Marketing Plans

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Internet Marketing Electronic Commerce

• Modules
• Marketing 101 Revisited
• Internet Marketing Plans and Strategies
• Participatory Marketing
• Internet Research and Access Platforms
• Introduction to Internet Commerce
• Product Development

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Internet Marketing Electronic Commerce

• Modules
• Website Development
• Marketing Communications and Customer Support
• Customer e-Commerce
• Business to Business e-Commerce
• Marketing Management
• Global Market Reach

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Internet Marketing Electronic Commerce

• The Rewards
• Certificate Internet Marketing and Electronic
  Commerce Strategist
• Individual Storefront
• Contribution to Team Website and Collaborative
  Effort
• Networking Opportunities
• Access to Resources

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Internet Marketing Electronic Commerce

• Target Audience
• New Existing SMEs
• Marketing Strategic Management
• Traditional Business Students
• Internet Service Provider staff
• Website/ Solutions Developers
• Consultants Teachers
• Government Reference and Staff

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Internet Marketing Electronic Commerce

• Admission requirements
• Grade 12 or equivalent
• Basic Computer Literacy
• Familiarity with Internet
• Familiarity with Marketing Concepts
• Resume Letter of Intent

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Internet Marketing Electronic Commerce

• Limited Availability
• Course Starts May, 2000
• Apply Today !

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