Debora Abreu

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Debora Abreu
Ross Dow
Michael Plax
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Sony Background

• Sony Established in May of 1946
• -With research and manufacturing
  telecommunications and measuring equipment

• May 1960 Sony developed the worlds first
  Transistor TV
• -Sony continued to develop innovations
  in the television market.

• Sony developed worlds first color TV in Oct
  1968

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Top Competitors
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3 Major Competitors
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Market Share Division of Sony, Samsung, Toshiba,
Hitachi
Hitachi Toshiba
Sony
Samsung
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Corporate Structure
Sony Ltd Japan
Sony Ltd. Canada
Sony Marketing
Sony Distribution
Sony Warehouse
Sony Retail Store
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Sony Advertising
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Sony Channel Structure
Sony Japan
Sony Canada
Sony Warehouse
Sony Transport
Sony Store
Retailer warehouse
On-line Ordering
Retailer
Consumer
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Samsung Channel Structure
Samsung Japan
Samsung Canada
Outsourced trucking
Samsung Warehouse
Retail Warehouse
Online Ordering
Consumer
Retailer
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Hitachi Channel Structure
Hitachi Ltd. Japan
Hitachi Ltd. Canada
Out-sourced trucking
Hitachi Warehouses
Retailer Warehouse
On-line Orders
Own Trucking
Consumer
Retailer
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Toshiba Channel Structure
Toshiba Japan
Toshiba Canada
Retail Warehouse
Trucking
Toshiba Warehouse
Online Ordering
Retailer
Consumer
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Sony Methods of Distribution
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Retailer Feedback
-Products all directly from Sony Canada
-Send a Sony rep to train some products, all
other through the internet and retailers
responsibility to learn the products, info
packages
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Retailer Feedback
-Products all directly from Sony Canada
-no sales rep, all through the computer (ordering)
-Market is moving to flat panel, normal tv will
be discontinued
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Retailer Feedback
-All products directly from Sony (Japan)
-No storage of products
-Warranty all other issues done directly
through head office
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Questions?
THE END